Marketing News


  • Cover Girl Finds New Ways to Reach Teens

    Video game publisher THQ Inc. collaborated with CoverGirl on the recently released All Star Cheer Squad video game for Wii and Nintendo DS. The agreement includes CoverGirl branded stage logos, banners and billboards integrated throughout challenges,…
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  • L'Oral Supports Ovarian Cancer Research

    L’Oréal Legends Gala, held at the American Museum of Natural History in New York in mid-November, raised more than $4 million for the Ovarian Cancer Research Fund. The event brought out celebrities, including L’Oréal spokesp…
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  • Seeing Red? Here's a Solution

    Coming to Clinique counters in February is new Redness Solutions Instant Relief Mineral Powder ($32.50), which is lab-certified to immediately neutralize visible redness, according to Clinique. The powder contains a patent-pending complex rich in nat…
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  • New Moisturizer from Doctor D. Schwab

    Doctor D. Schwab, San Diego, CA, has launched Skin Perfecting Tinted Moisturizers, which provide sheer tinted coverage in three shades—light, medium and dark—providing even skin tone and protection against skin-damaging UV rays.…
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  • LVMH To Launch Three New Scent

    Emilio Pucci, part of LVMH’s Parfums Luxe International division, has created a trio of fragrances under the Vivara Variazioni banner. Inspired by different elements of the Italian island of Vivara and a Pucci print of the same name, they follo…
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  • Murad Supports Any Soldier

    During the past holiday season, Murad, Inc. teamed with Red Velvet Media to send gifts to U.S. troops via Any Soldier a charitable organization supporting U.S. troops in Iraq. Murad’s clinically proven skin care products were included in care p…
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  • Girl-Approved Hair from Axe

    Axe has entered the hair care game with a new line of products designed to meet guys’ needs and give them “girl-approved hair.” The line, which includes shampoos, conditioner and styling products, is being called by Unilever as the…
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  • Nou Fragrance Debutes from Como & Brigante

    Como & Brigante has a new fragrance, Nou, designed to inspire and empower the modern woman who knows exactly what she wants, exudes an air of confidence and leaves other women wondering what her secret is. Inspired by the legacy and spirit of the…
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  • A Global Ambassador for Pantene Pro-V

    News from the UK is that P&G has named Myleene Klass—known for her hosting spot on her Classic FM weekend breakfast show, presenting Last Choir Standing on BBC 1 and reporting for CNN—as Pantene Pro V’s global ambassador. Ms. Kl…
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  • Boscia Brands Available at Fred Segal

    Los Angeles-based skin care brand Boscia has inked a new distribution relationship with Studio at Fred Segal. The entire Boscia face and body collection will be available, including the brand’s top-selling Oil Free Daily Hydration SPF 15, Recha…
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  • Cleaning Is the Best Defense

    Talk about high-performance cleaning. A newly developed decontamination wipe designed by researchers at The Institute of Environmental and Human Health (TIEHH) at Texas Tech University has proven itself the best for cleaning up chemical warfare agent…
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  • Stiefel Expands Revaleskin Line

    Stiefel Laboratories has expanded its Revaleskin skin care system with three new products—Replenishing Eye Therapy, Intense Recovery Treatment for extremely dry/damaged or post-procedure skin and Chest/Decolletage Rejuvenating Treatment. The…
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  • Kiss My Face Is Greener than Ever

    Kiss My Face is taking its eco-consciousness to a new level. For starters, the company is installing Greenhouse, an in-store display that is not only recyclable, but made from recycled materials down to the nuts, bolts and lacquers. Kiss My Face work…
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  • What Does Fragrance Sound Like?

    Thirty students at the Royal College of Music in London are attempting to translate the aroma of ‘X’ perfume by Clive Christian into a piano composition. You can follow their progress at www.thesoundofperfume.com.…
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  • OPI Opens Concept Salon

    ROB/B, the first OPI concept salon, has opened in Studio City, CA. Gold LEED Certified, ROB/B is a breakthrough salon model, grounded in the nail care standards consistently set by OPI, according to the company. “Everyone has asked for it, a…
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  • Weak Economy Boosts At-Home Haircoloring

    While more than 90 million consumers already color or treat their hair at home, the number is growing, thanks to a slacking economy, said executives at hair care company DeveloPlus. “Reports from both retailers and consumers indicate a growi…
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  • Ecolab Rolls Out New Hand Sanitizer Dispenser

    Ecolab Inc. has introduced the FlexMount dispenser, a new system that allows flexible, convenient placement of hand sanitizers closer to patients in hospitals and medical settings. FlexMount features an adjustable clamp that can attach to surfaces ra…
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  • Supermodel Goes Raw

    Carol Alt Raw Essentials is a new line of skin care products that feature raw ingredients that the former supermodel contends are better for the complexion because they allow the skin to absorb all of the antioxidants, vitamins, minerals, and essenti…
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  • Moisturizing with Vegetables

    Sundãri’s vegetable- and fruit-based formulations are being billed as the perfect diet for skin. Sundãri Omega 3 and Flaxseed ($42) is a body exfoliator that is great for supplementing, smoothing and refining dry skin. The flaxsee…
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  • Novel Candle Scents

    Hotwicks touts a line of candles that smell like real things— such as campfire, pancakes and coffee—not exotic locals or fragrant fields. The company has added more candles that deliver true-to-life olfactory experiences: popcorn, dryer s…
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