Marketing News

  • Advanced Research Laboratories

    November 14, 2005
    l Henkel strengthened its U.S. hair cosmetics business with the acquisition Advanc-ed Research Laboratories (ARL). The Costa Mesa, CA-based company has sales of $133 million. Henkel will combine its existing Schwarzkopf & Dep business with ARL.…


  • Alberto-Culver

    November 14, 2005
    Alberto-Culver acquired Benicia, CA-based West Coast Beauty Supply. The move adds 220 professional sales consultants, more than 120 stores in 14 western states and approximately $170 million in annual sales to Alberto’s portfolio.…


  • Three Custom Color Specialists

    November 14, 2005
    New York-based Three Custom Color Specialists’ Peach Trio look was inspired by the warm, bronze looks of spring/summer 2004. It combines Cool or Warm bronzer, lip gloss, crème to powder blush, Warm Nectar eyeshadow, White Shimmer eyeshad…


  • Will Restylane Be Even Bigger than Botox?

    November 14, 2005
    The FDA recently approved Restylane, the latest wrinkle reducer to hit the market. This filler consists of hyaluronic acid to help decrease the depth of wrinkles, enhance lips and smooth scarred skin surfaces. Restylane is clear, non-animal and biode…


  • Pure Color Lip Vinyl gloss sticks

    November 14, 2005
    Pure Color Lip Vinyl gloss sticks, new from Estée Lauder, feature jojoba ester and silicone shine agents in a stick form. Also, Estée Lauder will unveil eight new lifestyle ads starting this month featuring Liya Kebede, Elizabeth Hurley…


  • The MAC AIDS Fund

    November 14, 2005
    The MAC AIDS Fund expected to raise $1 million on World AIDS Day on Dec. 1, in conjunction with UNICEF, The Global Health Council and The United Nations Development Program. Celebrities signed autographs and Viva Glam lipstick proceeds contributed to…


  • Straight to the Maxx

    November 14, 2005
    Straight to the Maxx, from Helen of Troy’s Ionicare division, El Paso, TX, is a new hair straightening system that restructures the hair’s hydrogen bonds. Also, Visage-Naturel is a new at-home microdermabrasion kit featuring rotary applic…


  • Newport

    November 14, 2005
    Newport, VT-based Miriam Gayle Cosmetics has enhanced its silk-based skin care formulas. The company will also sell bio creams from the Cheng Ming Ming collection of Hong Kong.…


  • Toms of Maine

    November 14, 2005
    Tom’s of Maine, Kennebunk, ME, introduced “Dental Health for All,” a five-year program to help underprivileged kids receive oral care. The company is donating 75,000 toothbrushes and toothpastes to public dental clinics in the U.S.…


  • Joico

    November 14, 2005
    Joico, an Arcadia, CA-based division of Zotos International, donated product cases to fire victims in southern California through the San Bernadino airport fire evacuation center.…


  • Institut DerMed

    November 14, 2005
    Institut’ DerMed, Atlanta, GA, launched Soothing eye cream with shea butter, L-retinol and antioxidants to smooth fine lines and wrinkles around the eye. It is used twice daily.…


  • Source Direct

    November 14, 2005
    Private label manufacturer Source Direct, Idaho Falls, is taking aim at Armor All with the launch of Surface Protectant.…


  • Bourjois USA

    November 14, 2005
    Evening in Paris was reincarnated by Bourjois USA. The updated classic bouquet is housed in an Art Deco, half moon, blue bottle topped with a silver cap. It retails at Sephora.…


  • Avons VitAdvance supplements

    November 14, 2005
    Avon’s VitAdvance supplements are used in conjunction with topical treatments, such as Avon VitAdvance Acne Clarify-ing complex with the Clearskin Invisible blemish corrector. Other supplements include VitAdvance AquaNew and VitAdvance Hair Car…


  • Cowgirl Skincare

    November 14, 2005
    Cowgirl Skincare, Boulder, CO, has unveiled new packaging to appeal to a wider audience. Easy-to-use silver treatment pumps, simplified labels and abby glass bottles are featured.…