Marketing News

  • Bourjois USA

    November 14, 2005
    Evening in Paris was reincarnated by Bourjois USA. The updated classic bouquet is housed in an Art Deco, half moon, blue bottle topped with a silver cap. It retails at Sephora.…


  • Source Direct

    November 14, 2005
    Private label manufacturer Source Direct, Idaho Falls, is taking aim at Armor All with the launch of Surface Protectant.…


  • Institut DerMed

    November 14, 2005
    Institut’ DerMed, Atlanta, GA, launched Soothing eye cream with shea butter, L-retinol and antioxidants to smooth fine lines and wrinkles around the eye. It is used twice daily.…


  • Joico

    November 14, 2005
    Joico, an Arcadia, CA-based division of Zotos International, donated product cases to fire victims in southern California through the San Bernadino airport fire evacuation center.…


  • Toms of Maine

    November 14, 2005
    Tom’s of Maine, Kennebunk, ME, introduced “Dental Health for All,” a five-year program to help underprivileged kids receive oral care. The company is donating 75,000 toothbrushes and toothpastes to public dental clinics in the U.S.…


  • Newport

    November 14, 2005
    Newport, VT-based Miriam Gayle Cosmetics has enhanced its silk-based skin care formulas. The company will also sell bio creams from the Cheng Ming Ming collection of Hong Kong.…


  • Straight to the Maxx

    November 14, 2005
    Straight to the Maxx, from Helen of Troy’s Ionicare division, El Paso, TX, is a new hair straightening system that restructures the hair’s hydrogen bonds. Also, Visage-Naturel is a new at-home microdermabrasion kit featuring rotary applic…


  • The MAC AIDS Fund

    November 14, 2005
    The MAC AIDS Fund expected to raise $1 million on World AIDS Day on Dec. 1, in conjunction with UNICEF, The Global Health Council and The United Nations Development Program. Celebrities signed autographs and Viva Glam lipstick proceeds contributed to…


  • Pure Color Lip Vinyl gloss sticks

    November 14, 2005
    Pure Color Lip Vinyl gloss sticks, new from Estée Lauder, feature jojoba ester and silicone shine agents in a stick form. Also, Estée Lauder will unveil eight new lifestyle ads starting this month featuring Liya Kebede, Elizabeth Hurley…


  • Este Lauder Has Plans

    November 14, 2005
    l Estee Lauder Cos. Inc. will open new cosmetics departments in Kohl’s Corp. department stores, moving Estée Lauder into a faster-growing, lower-priced outlet than its typical department store venues. Kohl’s will carry exclusive br…


  • NIcole Kidman

    November 14, 2005
    Nicole Kidman is the new face of Chanel No. 5. The Oscar-winning actress will star in a TV commercial and print campaign for the brand beginning in fall 2004. Visionary filmmaker Baz Luhrmann has been asked to conceive, direct and produce the campaig…


  • Colgate Palmolive

    November 14, 2005
    Colgate-Palmolive Co. has unveiled Colgate Whitening toothbrush with unique soft polishers that are said to remove stains and polish teeth. It also features a soft rubber elastomer handle for control and multi-height bristles to reach deeply between…


  • Simply White

    November 14, 2005
    Simply White toothpaste is set to debut this month. The toothpaste promises to whiten teeth in two weeks and ward off cavities and tartar. It retails for $4.99. l The Garnier Fructis Style line of hair styling products, set to debut in February, for…


  • Simply White

    November 14, 2005
    Simply White toothpaste is set to debut this month. The toothpaste promises to whiten teeth in two weeks and ward off cavities and tartar. It retails for $4.99. l The Garnier Fructis Style line of hair styling products, set to debut in February, for…


  • Naturelle

    November 14, 2005
    Naturelle has reformulated Skin Careapy with an anti-aging daily regimen that includes Exfoliating Foaming cleanser, Daily Cream cleanser, Refreshing & Gentle toner, Tone and Repair mask, Anti-Aging Daily lotion, Anti-Aging Day cream, Anti-Aging…