Marketing News


  • Sanitizing the School Room

    With 20% of the nation currently attending or working at a school, the classroom is a key front on the battle against the spread of germs. In fact, the average school desk can harbor up to 400 times more bacteria than the average toilet seat and clas…
    11.30.-1

  • A Natural Skin Care Line for Men

    Zirh Skin is adding an all-natural skin care line for men called Zirh Natural, to be sold exclusively in Sephora stores nationwide and on Sephora.com. The line will include eight skin care SKUs that merge cosmeceutical science with the best in botani…
    11.30.-1

  • OPI Unveils Shades for Spring

    Fairytale Bride by OPI Nail Lacquers, the newest addition to OPI’s SoftShades line, offers very dreamy shades that will give any woman—engaged, single or divorced—a touch of romance. The line, which will be available in March, inclu…
    11.30.-1

  • More Beauty for Less Money

    Unilever is calling it Suavenomics, the trend toward living beautifully for less. To promulgate this philosophy, the company issued the “Beauty Stimulus Package” on Jan. 14, offering every American a free full-size bottle of Suave. Consum…
    11.30.-1

  • L'Oral Stars at the Golden Globe Awards

    L’Oréal Paris continued its tradition of honoring Hollywood’s most talented women in film and television by giving them a unique good luck charm—a mirrored compact imbedded with gemstones chosen for their special meanings and…
    11.30.-1

  • A Little Caviar for your Conditioner

    More caviar please! Alterna is expanding its Caviar line of hair care products beyond blondes, with new Caviar Anti-Aging shampoos, conditioners and leave-on conditioners for brunettes and redheads. All are said to deliver powerful antioxidants to co…
    11.30.-1

  • A Cocktail of Ingredients for Dcollet

    Anti-Aging Décolleté Cream is the newest addition the M LAB line. The $170 treatment is comprised of collagen stimulators, skin-tightening tensors, antioxidants and peptides to smooth away discoloration, restore firmness, increase suppl…
    11.30.-1

  • A Younger You Courtesy of Origins

    Origins has introduced the fourth addition to its Youthtopia Collection—Youthtopia Age-correcting serum with Rhodiola. The lightweight serum helps prolong the skin’s “youthspan,” combating and correcting almost 88% of the visi…
    11.30.-1

  • Kudos for Beaute de Mamana

    Beaute de Mamana—a line of all-natural health and beauty products designed by an obstetrician for pregnant women—has had two of its products named to the “120 Best Products for Mom and Baby” list in the January issue of Pregna…
    11.30.-1

  • A Natural Lip Balm from Sweet Grass Farm

    Sweet Grass Farm, a New Hampshire-based manufacturer of all-natural hand cut soaps and household care products, has launched Chappy’s Lip Balm with SPF 15 in new stick packaging. The balms, which are formulated with olive oil, beeswax, aloe, su…
    11.30.-1

  • Yes to Carrots Helps Autism Charity

    Yes To Carrots has made a donation to Jim Carrey and Jenny McCarthy’s charity, Generation Rescue. Generation Rescue is an international movement of scientists, physicians and parent-volunteers researching the causes and treatments for autism an…
    11.30.-1

  • A Bevy of Skin Solutions from Laver

    Laveré All-Natural Anti-Aging Skin Care features three collections—Hydro, Intensive and Solution—providing products for every skin type. The Hydro line—which features ingredients such as bio-hyaluronic acid, aloe, waterlily,…
    11.30.-1

  • Help for In-Grown Hair

    New from John Allan’s is Slickwater, a preshave solution that helps prevent razor bumps, redness and irritation and reduces in-grown hairs. The formula provides a slick surface and a layer of protection to allow the razor blade to glide over sk…
    11.30.-1

  • A Skin Lightener from Aveda

    Aveda is going for professional results with its Enbrightenment skin care line, which uses a multi-pronged approach to brightening that promotes a more even skin tone, helps protect against environmental aggressors and soothes, exfoliates and hydrate…
    11.30.-1

  • Multifunctional Pert Plus For Men Debuts in Mass

    Though they may never admit, guys do care about their looks, which may explain why sales of men’s grooming products are soaring. In 2008, Mintel tracked more 500 new men’s personal care products in the U.S., a substantial increase from th…
    11.30.-1

  • Slow the Signs of Aging with Mineral Water?

    Scientists can prove that Deeside Mineral Water—a Scottish product that dates back to 1760—slows the signs of aging and does so 50% more effectively than other waters on the market. In a study undertaken by scientists at Queen Margaret Un…
    11.30.-1

  • Philosophy Takes on Acne

    On A Clear Day is Philosohy’s new paraben- and benzoyl peroxide-free treatment line for sensitive, acne-prone skin. When used as a system, the foaming cleanser, treatment gel, spot treatment and clarifying lotion reduce the signs of aging and p…
    11.30.-1

  • Vivid Garden Summer Color Collection from Lauder

    Drawing inspiration from blooming summer gardens and afternoon tea, Estée Lauder will offer Vivid Garden, a fairytale-like limited edition summer color collection. With pops of floral bright colors for a look of youthful vibrancy, graphic elem…
    11.30.-1

  • New Scents for Febreze

    No passport required. Febreze has unveiled its new Destinations collection—Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar scents—which P&G says provides a “scent getaway” to help consumers temporarily escape to an…
    11.30.-1

  • Automotive Cleaners Go Green

    The G brand of biodegradable green automotive cleaning products from Stamford, CT-based Green Earth Technologies is now being offered to the car wash and detailing industry in bulk. The new program will allow customers to purchase the firm’s cl…
    11.30.-1