Marketing News


  • A Global Ambassador for Pantene Pro-V

    News from the UK is that P&G has named Myleene Klass—known for her hosting spot on her Classic FM weekend breakfast show, presenting Last Choir Standing on BBC 1 and reporting for CNN—as Pantene Pro V’s global ambassador. Ms. Kl…
    11.30.-1

  • Boscia Brands Available at Fred Segal

    Los Angeles-based skin care brand Boscia has inked a new distribution relationship with Studio at Fred Segal. The entire Boscia face and body collection will be available, including the brand’s top-selling Oil Free Daily Hydration SPF 15, Recha…
    11.30.-1

  • Cleaning Is the Best Defense

    Talk about high-performance cleaning. A newly developed decontamination wipe designed by researchers at The Institute of Environmental and Human Health (TIEHH) at Texas Tech University has proven itself the best for cleaning up chemical warfare agent…
    11.30.-1

  • Stiefel Expands Revaleskin Line

    Stiefel Laboratories has expanded its Revaleskin skin care system with three new products—Replenishing Eye Therapy, Intense Recovery Treatment for extremely dry/damaged or post-procedure skin and Chest/Decolletage Rejuvenating Treatment. The…
    11.30.-1

  • Kiss My Face Is Greener than Ever

    Kiss My Face is taking its eco-consciousness to a new level. For starters, the company is installing Greenhouse, an in-store display that is not only recyclable, but made from recycled materials down to the nuts, bolts and lacquers. Kiss My Face work…
    11.30.-1

  • What Does Fragrance Sound Like?

    Thirty students at the Royal College of Music in London are attempting to translate the aroma of ‘X’ perfume by Clive Christian into a piano composition. You can follow their progress at www.thesoundofperfume.com.…
    11.30.-1

  • OPI Opens Concept Salon

    ROB/B, the first OPI concept salon, has opened in Studio City, CA. Gold LEED Certified, ROB/B is a breakthrough salon model, grounded in the nail care standards consistently set by OPI, according to the company. “Everyone has asked for it, a…
    11.30.-1

  • Weak Economy Boosts At-Home Haircoloring

    While more than 90 million consumers already color or treat their hair at home, the number is growing, thanks to a slacking economy, said executives at hair care company DeveloPlus. “Reports from both retailers and consumers indicate a growi…
    11.30.-1

  • Ecolab Rolls Out New Hand Sanitizer Dispenser

    Ecolab Inc. has introduced the FlexMount dispenser, a new system that allows flexible, convenient placement of hand sanitizers closer to patients in hospitals and medical settings. FlexMount features an adjustable clamp that can attach to surfaces ra…
    11.30.-1

  • Supermodel Goes Raw

    Carol Alt Raw Essentials is a new line of skin care products that feature raw ingredients that the former supermodel contends are better for the complexion because they allow the skin to absorb all of the antioxidants, vitamins, minerals, and essenti…
    11.30.-1

  • Moisturizing with Vegetables

    Sundãri’s vegetable- and fruit-based formulations are being billed as the perfect diet for skin. Sundãri Omega 3 and Flaxseed ($42) is a body exfoliator that is great for supplementing, smoothing and refining dry skin. The flaxsee…
    11.30.-1

  • Novel Candle Scents

    Hotwicks touts a line of candles that smell like real things— such as campfire, pancakes and coffee—not exotic locals or fragrant fields. The company has added more candles that deliver true-to-life olfactory experiences: popcorn, dryer s…
    11.30.-1

  • Organic Skin Care from Derbe

    Bioderbe is a new, nickel tested FDA-approved organic skin care line manufactured by Derbe, an Italian manufacturer of natural skin and hair care products, which has been operating since 1966. This collection of “intelligent cosmetics” is…
    11.30.-1

  • Why Be Richer or Thinner When You can be Younger?

    According to a new survey by ZO Skin Health, American women would rather look younger than be rich or thin. A recent poll commissioned by the company reveals that on average, women would be willing to spend more on a facial care system that would mak…
    11.30.-1

  • A New Weapon To Fight Pigmentation

    Physicians now have a formidable new weapon against resistant hyperpigmentation with Cosmelan M.D. Depigmentation Treatment by Mesoestetic USA, Encino, CA. The recently-released formula advances the science of pigment correction to its most effective…
    11.30.-1

  • Victoria's Secret NYC Flagship Store Features Fragrance

    With its iridescent glass panels and vibrant, pink lit portals, the new Victoria’s Secret flagship store in New York City is sure to be a top destination. Located at 722 Lexington Avenue, the store features an elevated assortment of beauty merc…
    11.30.-1

  • Luster Treats Two to New York City Trip

    Luster’s Pink Brand Smooth Touch gave one lucky grand prize winner and two guests an all-expenses paid trip to New York City just in time for the Christmas holiday. Winner Danielle Phillips and her sisters Sarah Hunter and Rachel Phillips flew…
    11.30.-1

  • A Men's Scent that Gets the Girl

    Sixty percent of the time, it works every time, according to Omni Consumer Products, an Oakland, CA-based product development company that has released Sex Panther cologne. Officially licensed from the Will Ferrell movie Anchorman, Sex Panther Cologn…
    11.30.-1

  • Solar FX Honored by ICMAD

    International Cosmeceuticals’ Solar F/X Saving Face balm—which combines the properties of aftershave balm and skin defense mechanisms, such as UVA/UVB sunscreens, anti-aging, vitamins and antioxidants—was named an ICMAD 2008 Cosmeti…
    11.30.-1

  • These MAC Spokesmodels Are Real Dolls

    MAC Cosmetics is teaming up with two “gals”—Miss Kitty and Dame Edna—showcasing its ability to align cosmetics with pop culture like no other brand. The Estée Lauder unit has inked a deal with Sanrio Global Consumer Pro…
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