Marketing News


  • New Skin Care Line from Soap & Glory

    Soap & Glory Cosmetics plans to bring its new skin care line to the U.S. early this year, and the company is keeping its offbeat approach to product names. The new line, which launched in October in Europe, features products such as Glow Job mois…
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  • Ellen DeGeneres Is the Newest Face of CoverGirl

    CoverGirl’s new cover girl Ellen DeGeneres, who is serving as spokesmodel for the company’s new CoverGirl and Olay Simply Ageless Foundation, makes her print debut this month. This is the first beauty campaign for the comedienne and Emmy…
    11.30.-1

  • CK One Unveils New Worldwide Ad Campaign

    Coty Prestige has unveiled a new worldwide advertising campaign for CK One, the shared fragrance that created the unisex fragrance category back in 1994. The new “we are one” campaign offers an uplifting message of unity, according to Cal…
    11.30.-1

  • Bare Escentuals Tops Amazon.com List

    Amazon.com has revealed the bestselling, most positively reviewed, most-wished-for and favorite gift products as determined by its customers in 2008. Bare Escentuals bareMinerals SPF 15 foundation was the site’s bestselling beauty product (defi…
    11.30.-1

  • Dr. Bronner Gets Kudos from Whole Foods

    Dr. Bronner’s Magic Soaps and the Swiss organic and fair trade certifier IMO have been accepted into Whole Foods Market’s Whole Trade Program. The Whole Trade Program is Whole Foods Market’s designation of products with the highest…
    11.30.-1

  • Gillette Honored by NASCAR

    At the NASCAR Spring Cup Series Champions Week in New York last December, Gillette was given the 2008 NASCAR Marketing Achievement Award. According to P&G, Gillette’s Young Guns program—which includes drivers Ryan Newman, who won the…
    11.30.-1

  • The Smurfs Are Back, Thanks to Too Faced

    It’s Smurf-tastic! Too Faced Cosmetics has launched the Smurfette Collection, a limited-edition five-piece collection of cosmetics that bears Smurfette imagery. The line debuted at Sephora’s U.S. stores and on Sephora.com last month. &…
    11.30.-1

  • Consumers Shift Color Options During Recession

    According the 15th annual Sally Beauty Best Tressed Survey, 33% of American women would be willing to give up highlights/lowlights to save money. In the survey, MarketTools, Inc. polled 1,000 women. In the poll, Eva Longoria was named the female cele…
    11.30.-1

  • What's the Best New Product?

    BrandSpark International’s Best New Product Awards (BNPA), which culls winners from a North American consumer survey program focused on new product development and innovation, has released results of its first U.S. shopper survey. Close to 50,0…
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  • A Quick Hair 'Phyx' from Kronos

    Phyx is a hair repair masque from Kronos that gives users shiny, strong and youthful hair overnight. The product is applied to dry hair before bed and in the morning, users shampoo, condition and style as desired. It is designed to be used 2-3 times…
    11.30.-1

  • Sleeping Beauty

    Talk about getting your beauty rest. London Luxury LLC, a manufacturer of premium home textile products, is touting its SkinGlow bedding collection exclusively available at select Bed Bath & Beyond stores and nationwide on bedbathandbeyond.com. T…
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  • Sanitizing the School Room

    With 20% of the nation currently attending or working at a school, the classroom is a key front on the battle against the spread of germs. In fact, the average school desk can harbor up to 400 times more bacteria than the average toilet seat and clas…
    11.30.-1

  • A Natural Skin Care Line for Men

    Zirh Skin is adding an all-natural skin care line for men called Zirh Natural, to be sold exclusively in Sephora stores nationwide and on Sephora.com. The line will include eight skin care SKUs that merge cosmeceutical science with the best in botani…
    11.30.-1

  • OPI Unveils Shades for Spring

    Fairytale Bride by OPI Nail Lacquers, the newest addition to OPI’s SoftShades line, offers very dreamy shades that will give any woman—engaged, single or divorced—a touch of romance. The line, which will be available in March, inclu…
    11.30.-1

  • More Beauty for Less Money

    Unilever is calling it Suavenomics, the trend toward living beautifully for less. To promulgate this philosophy, the company issued the “Beauty Stimulus Package” on Jan. 14, offering every American a free full-size bottle of Suave. Consum…
    11.30.-1

  • L'Oral Stars at the Golden Globe Awards

    L’Oréal Paris continued its tradition of honoring Hollywood’s most talented women in film and television by giving them a unique good luck charm—a mirrored compact imbedded with gemstones chosen for their special meanings and…
    11.30.-1

  • A Little Caviar for your Conditioner

    More caviar please! Alterna is expanding its Caviar line of hair care products beyond blondes, with new Caviar Anti-Aging shampoos, conditioners and leave-on conditioners for brunettes and redheads. All are said to deliver powerful antioxidants to co…
    11.30.-1

  • A Cocktail of Ingredients for Dcollet

    Anti-Aging Décolleté Cream is the newest addition the M LAB line. The $170 treatment is comprised of collagen stimulators, skin-tightening tensors, antioxidants and peptides to smooth away discoloration, restore firmness, increase suppl…
    11.30.-1

  • A Younger You Courtesy of Origins

    Origins has introduced the fourth addition to its Youthtopia Collection—Youthtopia Age-correcting serum with Rhodiola. The lightweight serum helps prolong the skin’s “youthspan,” combating and correcting almost 88% of the visi…
    11.30.-1

  • Kudos for Beaute de Mamana

    Beaute de Mamana—a line of all-natural health and beauty products designed by an obstetrician for pregnant women—has had two of its products named to the “120 Best Products for Mom and Baby” list in the January issue of Pregna…
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