Marketing News


  • Joicos I-C-E Hair styling products were recently used for a fashion

    Joico’s I-C-E Hair styling products were recently used for a fashion spread in the July issue of Cosmopolitan “Man Manual Section.” Staged in Miami, the photo shoot used I-C-E Hair products on four male models for a four-page layout…
    10.21.05

  • This fall, SK-II is adding three new

    This fall, SK-II is adding three new products to its anti-aging line. In September, the company will launch Signs Uplifter and a new version of its existing Advanced Signs Treatment. November will bring Power Signs treatment Foundation. The Signs Upl…
    10.21.05

  • Avon Taps Courteney Cox for Spotlight Fragrance

    Avon Products, Inc. has signed actress Courteney Cox as the exclusive spokeswoman for Spotlight, its new fresh oriental women’s fragrance, which will launch in the U.S. in April with a global rollout this summer. Spotlight is a sparkling…
    11.30.-1

  • Cover Girl Finds New Ways to Reach Teens

    Video game publisher THQ Inc. collaborated with CoverGirl on the recently released All Star Cheer Squad video game for Wii and Nintendo DS. The agreement includes CoverGirl branded stage logos, banners and billboards integrated throughout challenges,…
    11.30.-1

  • L'Oral Supports Ovarian Cancer Research

    L’Oréal Legends Gala, held at the American Museum of Natural History in New York in mid-November, raised more than $4 million for the Ovarian Cancer Research Fund. The event brought out celebrities, including L’Oréal spokesp…
    11.30.-1

  • Seeing Red? Here's a Solution

    Coming to Clinique counters in February is new Redness Solutions Instant Relief Mineral Powder ($32.50), which is lab-certified to immediately neutralize visible redness, according to Clinique. The powder contains a patent-pending complex rich in nat…
    11.30.-1

  • New Moisturizer from Doctor D. Schwab

    Doctor D. Schwab, San Diego, CA, has launched Skin Perfecting Tinted Moisturizers, which provide sheer tinted coverage in three shades—light, medium and dark—providing even skin tone and protection against skin-damaging UV rays.…
    11.30.-1

  • LVMH To Launch Three New Scent

    Emilio Pucci, part of LVMH’s Parfums Luxe International division, has created a trio of fragrances under the Vivara Variazioni banner. Inspired by different elements of the Italian island of Vivara and a Pucci print of the same name, they follo…
    11.30.-1

  • Murad Supports Any Soldier

    During the past holiday season, Murad, Inc. teamed with Red Velvet Media to send gifts to U.S. troops via Any Soldier a charitable organization supporting U.S. troops in Iraq. Murad’s clinically proven skin care products were included in care p…
    11.30.-1

  • Girl-Approved Hair from Axe

    Axe has entered the hair care game with a new line of products designed to meet guys’ needs and give them “girl-approved hair.” The line, which includes shampoos, conditioner and styling products, is being called by Unilever as the…
    11.30.-1

  • Nou Fragrance Debutes from Como & Brigante

    Como & Brigante has a new fragrance, Nou, designed to inspire and empower the modern woman who knows exactly what she wants, exudes an air of confidence and leaves other women wondering what her secret is. Inspired by the legacy and spirit of the…
    11.30.-1

  • A Global Ambassador for Pantene Pro-V

    News from the UK is that P&G has named Myleene Klass—known for her hosting spot on her Classic FM weekend breakfast show, presenting Last Choir Standing on BBC 1 and reporting for CNN—as Pantene Pro V’s global ambassador. Ms. Kl…
    11.30.-1

  • Boscia Brands Available at Fred Segal

    Los Angeles-based skin care brand Boscia has inked a new distribution relationship with Studio at Fred Segal. The entire Boscia face and body collection will be available, including the brand’s top-selling Oil Free Daily Hydration SPF 15, Recha…
    11.30.-1

  • Cleaning Is the Best Defense

    Talk about high-performance cleaning. A newly developed decontamination wipe designed by researchers at The Institute of Environmental and Human Health (TIEHH) at Texas Tech University has proven itself the best for cleaning up chemical warfare agent…
    11.30.-1

  • Stiefel Expands Revaleskin Line

    Stiefel Laboratories has expanded its Revaleskin skin care system with three new products—Replenishing Eye Therapy, Intense Recovery Treatment for extremely dry/damaged or post-procedure skin and Chest/Decolletage Rejuvenating Treatment. The…
    11.30.-1

  • Kiss My Face Is Greener than Ever

    Kiss My Face is taking its eco-consciousness to a new level. For starters, the company is installing Greenhouse, an in-store display that is not only recyclable, but made from recycled materials down to the nuts, bolts and lacquers. Kiss My Face work…
    11.30.-1

  • What Does Fragrance Sound Like?

    Thirty students at the Royal College of Music in London are attempting to translate the aroma of ‘X’ perfume by Clive Christian into a piano composition. You can follow their progress at www.thesoundofperfume.com.…
    11.30.-1

  • OPI Opens Concept Salon

    ROB/B, the first OPI concept salon, has opened in Studio City, CA. Gold LEED Certified, ROB/B is a breakthrough salon model, grounded in the nail care standards consistently set by OPI, according to the company. “Everyone has asked for it, a…
    11.30.-1

  • Weak Economy Boosts At-Home Haircoloring

    While more than 90 million consumers already color or treat their hair at home, the number is growing, thanks to a slacking economy, said executives at hair care company DeveloPlus. “Reports from both retailers and consumers indicate a growi…
    11.30.-1

  • Ecolab Rolls Out New Hand Sanitizer Dispenser

    Ecolab Inc. has introduced the FlexMount dispenser, a new system that allows flexible, convenient placement of hand sanitizers closer to patients in hospitals and medical settings. FlexMount features an adjustable clamp that can attach to surfaces ra…
    11.30.-1