Marketing News

  • MIcro-D Deep Thermal

    November 14, 2005
    Idealist Micro-D Deep Thermal refinisher is new, gentle, at-home alternative to microdermabrasion from Estée Lauder. Water activates the heating action of calcium chloride, and microcrystalline spheres, bamboo and micronized jade deeply remove…


  • Sodashi

    November 14, 2005
    Sodashi Rejuvenating serum infuses the skin with rose, frankincense and plant essences such as gotu kola and carrot oil to promote firmness and reduce fine lines. Executives said the serum contains only natural ingredients.…


  • Mary Quant

    November 14, 2005
    Miniskirt inventor Mary Quant introduced a hair care line with mild, amino-acid infused formulations. The lavender-scented products include a shampoo, conditioner and treatment. She also offers a skin care line and a skin lightening line.…


  • PM Shines

    November 14, 2005
    The new PM Shines Demi-Permanent hair coloring system from Beverly Hills, CA-based John Paul Mitchell Systems gives a solution for almost any hair type or situation. The system uses an intense hydrating complex, adds shine and processes in 20 minutes…


  • Bullie Care

    November 14, 2005
    Houston, TX-based Bullie Care is developing a line of facial care products for men’s various skin care types. The botanical based formulations will be placed under three sub-lines: all skin types (normal or combination), normal to oily skin and…


  • The Gillette Co.

    November 14, 2005
    Boston-based The Gillette Co. launched a television ad campaign for Mach3Turbo Champion razors featuring a red, high-performance racecar that reflects the color and sleek design of the razor. It is shown with the tagline, “The best a man can ge…


  • Ferndale

    November 14, 2005
    l To dull the pain of needles, Ferndale Labs offers L.M.X.4 topical anesthetic cream. The Ferndale, MI-based company said the cream uses a patented accusomes delivery system containing phospholipid spheres that deliver numbing lidocaine through the e…


  • Dermed's

    November 14, 2005
    Institut’ Dermed’s creamy Surface Lotion cleanser removes skin soil, cosmetics and debris before treatments such as exfoliation or detoxification. It contains milk proteins and amino acids.…


  • Babor's

    November 14, 2005
    Babor’s new Vitamin A-C-E body cream was launched under the Body Line Thermal banner. The Palm Beach, FL-based company said the product contains mineral-rich active ingredients and technology specially formulated for dry, sensitive skin. Vitami…


  • Orange Glo

    November 14, 2005
    Orange Glo International, Denver, CO, has extended its OxiClean brand with OxiClean Active Stain Remover, a sprayable complement to the OxiClean powder. This oxygenated liquid lifts and removes odors and stains such as grease, pet messes and food. Ex…


  • Pola USAs Signs Solutions

    November 14, 2005
    l Pola USA, Carson, CA, introduced Signs Solution 28 Carats, an intensive anti-aging skin care line based on the company’s cell renewal theory. Using energizing botanicals, centella asiatica and malt root extracts, the products improve elastici…


  • The Body Shop

    November 14, 2005
    ● The Body Shop, Burlingame, CA, unveiled its Winter Party 2003 special edition makeup collection with illuminating products such as Shimmer Cubes for the eyes, lips and cheeks and Sparkle Liquid lip color. Also new is the holiday limited…


  • Buroland Production

    November 14, 2005
    ● Buroland Production, Inc., Brooklyn, NY, is launching a new line of exfoliators, bath salts and massage oils using Black Sea pink salt.…


  • American Crew's

    November 14, 2005
    ● American Crew’s new Classic Wax offers men a highly pliable styling product for styles ranging from trendy to classically groomed this month. The lightweight formulation moisturizes the hair with subtle shine without leaving residue…


  • Pfizer

    November 14, 2005
    ● Pfizer Inc. has launched Natural Citrus Listerine mouthwash, a milder, citrus-flavored mouthwash with the same germfighting power as the original Listerine version. Executives said the product contains a refreshing blend of essential oils…