Marketing News


  • Another Eyelash Product Debuts

    Procyte, a PhotoMedex company, unveiled its new eyelash conditioner at the winter conference of the American Academy of Dermatology (AAD) in San Francisco. Neova Advanced Essential Lash, formulated with Procyte’s patented AHK Copper Peptide Com…
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  • Whole Foods Reformulates HBA Line

    After launching its own line of natural body care products a year ago, Whole Foods Market is reformulating its 365 Everyday Value shampoo, conditioner, body lotion and shower gel to meet its own natural standards. “Whole Foods Market researc…
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  • More Lash News from Mirabella

    Mirabella Beauty’s Fringe Benefits Collection is a new 4-step system that promises to restore, enhance and define lashes. The regime include Lash Therapy, a conditioner used at night to nourish, repair and thicken lashes with soothing chamomile…
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  • New Website for Calista Tools

    Calista Tools by Maria McCool, owner of Calista Grand Salon and Spa, launched Reclaim on QVC in mid March. Reclaim serum nourishes and protects hair with pure Moroccan Argan oil. In addition, the brand is touting a new website, www.calistatools.com.…
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  • Homme for the Holidays

    Top stylists used L’Oréal Professionnel’s Texture Expert and Homme—its new line of men’s styling color and care products—to create the season’s hottest looks during New York Fashion Week. At the Zac Posen an…
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  • Mrs. Meyer: Author

    Mrs. Thelma Meyer—the name and inspiration behind Mrs. Meyer’s Clean Day products—has compiled her tricks of the trade in a new book,“Mrs. Meyer’s Clean Home.” Though Mrs. Meyer admits to not being a meticulous hou…
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  • Kronos for Mature Hair

    Kronos, a new line of hair care addressing the needs of maturing hair, made its TV debut on HSN on March 17. The line had been available exclusively at glow.com and DermStore.com. Developed under the guidance of hair stylist Dusty Simington, the line…
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  • Glade Goes Au Courant with New Fragrance Picks

    These aren’t your mother’s air fresheners. SC Johnson’s Fragrance Collection by Glade, which couples modern fragrances with fresh designs, features reed diffusers, soy candles and multi-wick soy based candles priced from $5.99-8.99.…
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  • P&G Is a Force in Department Store Cosmetics

    According to a report in The Wall Street Journal, models at a recent Dolce & Gabbana fashion show sported “see-through dresses, leather-ruffled stockings and wedge-heeled shoes” and “Dahlia,” a deep crimson lip color the d…
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  • Wellness Line Debuts at Natural Products Expo West

    Last month, Biotropics, Kuala Lumpur, introduced its Ramuan Health and Ramuan Spa products to the U.S. at Natural Products Expo West. Based on the Malaysian concept of Ramuan, Biotropics’ topical products and herbal supplements are designed to…
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  • Teen Vogue Readers Select Top Beauty Products

    What beauty products do the readers of Teen Vogue love? The publication recently unveiled its 2008 Readers’ Choice Beauty Awards, the result of online voting conducted between Nov. 24, 2008 and Feb. 2, 2009. Here are the winners: Bath and Body…
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  • Too Faced: Not Too Big, Not Too Little

    Perfect for evening bags or adhering to those pesky TSA rules, Too Faced is offering two of its most popular products in smaller sizes. Mini Pink Leopard Bronzer($12.50) and Mini Lash Injection ($8.50) are both available on sephora.com.…
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  • Lysol Cleans Up NASCAR

    Lysol plans to educate NASCAR fans about the importance of disinfection to help protect themselves from germs and the illnesses they cause. Lysol will activate its sponsorship through comprehensive marketing programs on several levels throughout the…
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  • eShave Pampers Skin

    eShave’s new Almond After Shave Cream ($22) pampers skin with aloe vera and chamomile extracts as well as antioxidant Vitamins A and E. More info: www.eshave.com…
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  • Marvel Enters Cosmetics Market

    Marvel Entertainment is broadening its female focus with the expansion of its lifestyle brand, Marvel Juniors, into fashion, accessories and personal care. Devised for the fashion conscious consumer, the highly styled, ultra-feminine licensing progra…
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  • Allergan Teams Up with Make-A-Wish

    Allergan’s Latisse Wishes is a new charitable public awareness campaign designed to generate $1 million for the Make-A-Wish Foundation, the non-profit organization that grants wishes of children with life-threatening medical conditions. Actress…
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  • Dancing with Clearasil

    The hottest teenage dance crews recently competed at the Hard Rock Cafe in Times Square in New York City for the title of the first Clearasil Dance Crew. At the Clearasil Pimple Blocker Battle, which was hosted by actress Michelle Trachtenberg, the e…
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  • Another Round of ColorStay

    Revlon has unveiled ColorStay Ultimate Liquid Lipstick, which is billed as the first and only one-step lipcolor that has it all. The formula combines Revlon’s patented ColorStay technology with an exclusive ultra conditioning complex to provide…
    11.30.-1

  • A Warming Wipe for Babies

    Prince Lionheart, Santa Maria, CA, now offers the Warmies Wipe Warmer, the first baby wipes warmer created for use with eco-friendly reusable baby wipes. The warmer uses a patented system that keeps reusable wipes made of 100% bamboo cloth moist and…
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  • Freeze 24-7 Is into Makeup

    Freeze 24-7 has entered the makeup category with Freeze 24-7 Minerals, a line that mixes advanced anti-aging skin care technology with pure makeup. The products are formulated with Vita-Nutriplex, which provides a 96% reduction in the appearance of f…
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