Marketing News


  • Glory for Girls Rolls Out Skin Care Products

    Glory for Girls, Carlsbad, CA, now offers Everyday Clarifying Lotion, Everyday Clarifying Pads and Coconut Scrub. The Everyday Clarifying Lotion combines natural AHAs to exfoliate and brighten skin, with sulfur, a powerful healing and soothing agent.…
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  • New Gift Set for Teens

    First Crush Skin Care, El Paso, TX, has unveiled Shower Songs, a teen-friendly travel-sized plastic heart-shaped carry case that includes Smooth Moves Body Lotion (made with sunflower, grape seed, and ginseng extracts) and Sweet Notes Shower Gel (whi…
    11.30.-1

  • Paraben- and Sulfate-free Face Masks

    Sonya Dakar Skin Care has reformulated five of its face masks to be paraben-free and sulfate-free. “Our decision to re-formulate our facial masks is the next step in making the entire Sonya Dakar Skin Care Collection paraben-free and sulfate-fr…
    11.30.-1

  • Whitestrips Hit the Red Carpet

    Crest Whitestrips inked a strategic partnership with Warner Bros. Pictures in which it launched new Crest Whitestrips Advanced Seal on the red carpet at the Los Angeles world premiere of “He’s Just Not That Into You,” which was hel…
    11.30.-1

  • Stay Safe During Flu Season

    Singer/songwriter and former “American Idol” finalist Brooke White has teamed up with disease specialist and author, Dr. Harley Rotbart and The Clorox Company to launch “I Don’t Want to Miss...,” a contest aimed at provi…
    11.30.-1

  • Theraplex Recognized by Eczema Group

    The National Eczema Association (NEA) has awarded its Seal of Acceptance to Theraplex Company’s Theraplex Emollient and Theraplex Clear Lotion. With the NEA’s Seal of Acceptance, these Theraplex products are now included in the easeeczema…
    11.30.-1

  • Californication Star Promotes Neutrogena

    Natascha McElhone has signed on to be the brand ambassador for Neutrogena’s facial moisturizers and treatments. Ms. McElhone will be featured in a national television and print campaign as the face of the new Neutrogena Ageless Essentials Conti…
    11.30.-1

  • More Car Washes for Mr. Clean

    P&G is expanding its Mr. Clean Car Wash franchise chain nationwide through Agile Pursuits Franchising, Inc., a new P&G subsidiary established to oversee franchising efforts. The total number of Mr. Clean brand car washes is 16, including two…
    11.30.-1

  • Tria Beauty Is Now on QVC

    Tria Beauty, a maker of at-home aesthetic devices, is now distributing products through QVC. The Tria Laser Hair Removal System debuted during the Beauty Newsmakers Face-to-Face broadcast on Feb. 1. During the segment, Bob Grove, founder and chief te…
    11.30.-1

  • New Home Scent Collection from Smith & Hawken

    Smith & Hawken’s new home scent collection was created by award-winning designers, master perfumers and avid gardeners who specialize in fragrances connected to nature. “Our goal was to bring the true scents of the garden to the indoo…
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  • Henkel Kicks Off Second Purex Green Campaign

    Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Marcia Gay Harden to spread the word about how it is easier and mor…
    11.30.-1

  • Double Wear Debuts this Month

    Arriving on counters this month is Estée Lauder’s new Double Wear Stay-in-Place ShadowCreme and Double Wear Stay-in-Place Eye Pencil, priced at $17.50 and $19, respectively.Lauder contends both products have a creamy texture unlike any o…
    11.30.-1

  • Borghese Tackles Cellulite

    Borghese says its new anti-cellulite treatment, Forma Bella Body Contour Crème, is packed with “uniquely innovative and effective ingredients.” Formulated as an emulsion for better absorption, ingredients include caffeine, guarana,…
    11.30.-1

  • Elizabeth Banks Goes to Work for L'Oral

    The first L’Oréal Paris television commercial featuring the brand’s newest spokesperson, actress Elizabeth Banks, debuted on March 2. The spot features Ms. Banks, Beyonce Knowles and Eva Longoria Parker talking about new True Match…
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  • Aveda Stars at the Oscars

    “Slumdog Millionaire” stars Frieda Pinto and Dev Patel looked stunning at the 81st Academy Awards thanks to celebrity editorial hair stylist Jeffrey Paul and Aveda. Mr. Paul coifed the stars’ red carpet-worthy hair with Aveda produc…
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  • New Sun Care at Sothys

    French skin care company Sothys is touting the new Cellu-Guard sun care line, which includes eight products for sun protection, self-tanning and after sun care. Sothys says its new generation of Cellu-Guard sun care products provides triple cellular…
    11.30.-1

  • Plant-based Cleaners Are Made in the USA

    Green Earth Technologies has launched G-Clean, a new line of concentrated biodegradable pouches made from American-grown plant-based oils. Available in Concrete Cleaner & Degreaser, Siding & All Purpose Cleaner and Mold & Mildew Stain Rem…
    11.30.-1

  • Rite-Aid Rolls Out Sun Care Line

    As part of its strategy to increase its private brand and exclusive brand offerings as well as to continue to position itself as a first-choice health and beauty destination, drug store chain Rite Aid is rolling out its own premium sun care line, Rx…
    11.30.-1

  • Magnetik Hits the Streets at 3AM

    Mass market hair care brand got2b embarked on a multi-city tour to promote its Magnetik styling gel. The product, which is formulated with a unique blend of the male human pheromone androstadienone, is designed to deliver hold, texture, polish and a…
    11.30.-1

  • Smoothies for the Shower

    LaLicious’ smoothies for the shower are offered in a variety of fruit scents including Island Guava, Coconut Cream, Lily Mango and Passionfruit Lime. The products, which are paraben- and sulfate-free, exfoliate, condition, moisturize and smooth…
    11.30.-1