Marketing News

  • Simply White

    November 14, 2005
    Simply White toothpaste is set to debut this month. The toothpaste promises to whiten teeth in two weeks and ward off cavities and tartar. It retails for $4.99. l The Garnier Fructis Style line of hair styling products, set to debut in February, for…


  • Naturelle

    November 14, 2005
    Naturelle has reformulated Skin Careapy with an anti-aging daily regimen that includes Exfoliating Foaming cleanser, Daily Cream cleanser, Refreshing & Gentle toner, Tone and Repair mask, Anti-Aging Daily lotion, Anti-Aging Day cream, Anti-Aging…


  • Matrix

    November 14, 2005
    Helmet head is gone with Matrix’s new Biolage Touchably Soft Styling line that spotlights a botanical complex of milk thistle, rice milk and bamboo milk. The line’s Shaping crème wax, Curl Defining crème and Smoothing Shine…


  • Colorlab Cosmetics

    November 14, 2005
    Colorlab Cosmetics, Rockford, IL, introduced Superior Performance foundation, a blend of green tea, calendula, chamomile, cornflower, linden and St. John’s wort to soften, soothe and protect the skin. Eighteen shades are available in an oil-fre…


  • Intrusion

    November 14, 2005
    Intrusion, a new interpretation from Oscar de la Renta, is livelier and more luminous that the original in an EDT form. The fragrance opens with neroli, Sicilian bergamot, mandarin and grapefruit. The heart consists of lily and gardenia and the base…


  • Yon-Ka Paris

    November 14, 2005
    l Yon-Ka Paris, Rockaway, NJ, launched Phyto-Gel exfoliant. This salon product contains algae and jojoba pearls to gently polish the skin and minimize in-grown hairs, lackluster skin and water retention. It also has aromatic essential oils such as pe…


  • Babor's

    November 14, 2005
    l Babor’s new Face Contour fluid features a two-week, facial skin-firming, herbal complex that includes butchers broom, horse chestnut, centella asiatica, tropical almond extract, elderflower blossom and soy protein. The nutrient-rich ingredien…


  • Sothy's

    November 14, 2005
    l Sothys eases the pain and irritation of waxing with two new depilatory products, Thalassothys Post-Depilatory Concen-trated serum with soothing green algae extract Enteline and Thalassothys Post-Depilatory Intense Care spray containing capislow hai…


  • Silver Spruce

    November 14, 2005
    Silver Spruce is the latest Air Therapy scent from Mia Rose Products, Inc., Newport Beach, CA. This non-aerosol mister contains a blend of essential oils distilled from citrus, spruce and fir sources. Executives describe the scent as “a forest…


  • Great Barrington

    November 14, 2005
    l Great Barrington, MA-based mineral cosmetic line Jane Iredale launched two PurePressed eyeshadow trios, Pink Bliss (light base, shimmery pink and deep plum) and Triple Cognac (brown, camel and champagne). Executives said they were created to comple…


  • Zirh International

    November 14, 2005
    l Zirh International, New York, was judged the “Best Grooming Range” award by FHM Magazine (U.S.). The panel of judges consisted of 50 FHM readers.…


  • BriteSmile

    November 14, 2005
    l BriteSmile Inc., Walnut Creek, CA, introduced BriteSmile To Go, a lightweight whitening click pen that requires two 30-second applications a day to whiten teeth within two weeks. It has a fresh mint taste and retails for $29.95 each or $69.95 for a…


  • Yu-Gi-Oh!

    November 14, 2005
    l The Reach Yu-Gi-Oh! toothbrush is a new collaboration between the Personal Products Co. division of McNeil-PPC and 4Kids Entertainment. Kids can enjoy brushing with various characters from the Yu-Gi-Oh cartoon and comic books, such as Yugi and Kaib…


  • Pola

    November 14, 2005
    l Pola U.S.A., Inc., Carson, CA, unveiled Feel & Heal in October, a moisturizing body care product line designed to replace the Body Collection that was launched in 1993. Inspired by Mother Nature, the products include Body shampoo, Body moisturi…


  • "Dirty Dancing"

    November 14, 2005
    l The upcoming film “Dirty Dancing: Havana Nights” is the muse behind Revlon’s same-named collection. Debuting for Valentine’s Day, the products, such as Revlon Super Lustrous lipstick, Revlon Nail enamel and Two to Tango blus…