Marketing News

  • Silver Spruce

    November 14, 2005
    Silver Spruce is the latest Air Therapy scent from Mia Rose Products, Inc., Newport Beach, CA. This non-aerosol mister contains a blend of essential oils distilled from citrus, spruce and fir sources. Executives describe the scent as “a forest…


  • Great Barrington

    November 14, 2005
    l Great Barrington, MA-based mineral cosmetic line Jane Iredale launched two PurePressed eyeshadow trios, Pink Bliss (light base, shimmery pink and deep plum) and Triple Cognac (brown, camel and champagne). Executives said they were created to comple…


  • Zirh International

    November 14, 2005
    l Zirh International, New York, was judged the “Best Grooming Range” award by FHM Magazine (U.S.). The panel of judges consisted of 50 FHM readers.…


  • BriteSmile

    November 14, 2005
    l BriteSmile Inc., Walnut Creek, CA, introduced BriteSmile To Go, a lightweight whitening click pen that requires two 30-second applications a day to whiten teeth within two weeks. It has a fresh mint taste and retails for $29.95 each or $69.95 for a…


  • Yu-Gi-Oh!

    November 14, 2005
    l The Reach Yu-Gi-Oh! toothbrush is a new collaboration between the Personal Products Co. division of McNeil-PPC and 4Kids Entertainment. Kids can enjoy brushing with various characters from the Yu-Gi-Oh cartoon and comic books, such as Yugi and Kaib…


  • Pola

    November 14, 2005
    l Pola U.S.A., Inc., Carson, CA, unveiled Feel & Heal in October, a moisturizing body care product line designed to replace the Body Collection that was launched in 1993. Inspired by Mother Nature, the products include Body shampoo, Body moisturi…


  • "Dirty Dancing"

    November 14, 2005
    l The upcoming film “Dirty Dancing: Havana Nights” is the muse behind Revlon’s same-named collection. Debuting for Valentine’s Day, the products, such as Revlon Super Lustrous lipstick, Revlon Nail enamel and Two to Tango blus…


  • Makari de Suisse

    November 14, 2005
    l Makari de Suisse, an ethnic skin care line from Makari U.S.A, Brooklyn, NY, features Caspian Sea caviar extracts rich in nucleic acids and marine DNA to regenerate cells. The formula also offers bioengineering technologies to firm, moisturize and t…


  • Fresh Breath

    November 14, 2005
    l Fresh breath is said to be possible with Tasker Capital Corp.’s Breath-Rephresh. The beverage reduces volatile sulfur compounds known to cause bad breath using shiitake mushroom extract, citrus extracts, vitamins B6 and C, xylitol, copper sul…


  • Chatsworth

    November 14, 2005
    l Chatsworth, CA-based Nature’s Gate Organics’ Chamomile and Verbena was awarded the “Best/Healthiest” shampoo award by Health Magazine. Nearly 600 products were judged in 10 categories. The shampoo is formulated for dry, dama…


  • Pola USA’s Signs Solutions

    November 14, 2005
    l Pola USA, Carson, CA, introduced Signs Solution 28 Carats, an intensive anti-aging skin care line based on the company’s cell renewal theory. Using energizing botanicals, centella asiatica and malt root extracts, the products improve elastici…


  • Orange Glo

    November 14, 2005
    Orange Glo International, Denver, CO, has extended its OxiClean brand with OxiClean Active Stain Remover, a sprayable complement to the OxiClean powder. This oxygenated liquid lifts and removes odors and stains such as grease, pet messes and food. Ex…


  • Babor's

    November 14, 2005
    Babor’s new Vitamin A-C-E body cream was launched under the Body Line Thermal banner. The Palm Beach, FL-based company said the product contains mineral-rich active ingredients and technology specially formulated for dry, sensitive skin. Vitami…


  • Dermed's

    November 14, 2005
    Institut’ Dermed’s creamy Surface Lotion cleanser removes skin soil, cosmetics and debris before treatments such as exfoliation or detoxification. It contains milk proteins and amino acids.…


  • Ferndale

    November 14, 2005
    l To dull the pain of needles, Ferndale Labs offers L.M.X.4 topical anesthetic cream. The Ferndale, MI-based company said the cream uses a patented accusomes delivery system containing phospholipid spheres that deliver numbing lidocaine through the e…