Marketing News


  • Bioelements Takes on the Sun

    Bioelements is rolling out two new sunscreens—One Extraordinary Sunscreen SPF 20 and SPF 50 FaceScreen. One Extraordinary Sunscreen SPF 20 is a sheer and oil-free broad spectrum UVA/UVB sun protector. It contains a non-chemical sunscreen (100%…
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  • Fekkai Goes Dry

    Fekkai Au Naturel Powder Clean Dry Shampoo is the first Fekkai product that combines natural formulations in a dry shampoo product. Free of sulfates, parabens, dyes and synthetic fragrances, it contains natural cotton fibers, corn and rice starch to…
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  • OPI Is a Hit in The Real World

    Fans of MTV reality show The Real World: Brooklyn may have caught a glimpse of OPI, as its products have been stocked at cast members’ home. The bathroom at the New York house features spa-like amenities and products including an assortment of…
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  • Nail Care via Thermafuse

    Nail care experts at Medusa Salon in Springville, NY are serving up an innovative new pedicure service using products from ThermaFuse—yes, Thermafuse, the hair care brand. The ThermaFuse Pedicure features five ThermaFuse products—ThermaDa…
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  • Murad Is Always in Style

    For the second year in a row, Murad’s Age Spot and Pigment Lightening Gel has been selected by the editors of InStyle magazine as the 2009 Best Beauty Buy in the anti-aging-spot treatment category. Murad’s Age Spot and Pigment Lightening…
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  • Tarte Makes Bodies Beach-worthy

    Tarte’s gearing up for summer with a new product aimed to make giggly, pale winter bodies beach-worthy. CelluFight ($40), a new anti-cellulite self-tanner, is formulated with SkinTight complex, which firms and tones skin while also improving el…
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  • More Green from Rusk

    Following up Go Green, its new line of energy-efficient hair appliances, Rusk is adding a new sulfate-free shampoo. Part of its popular Sensories Line, Rusk’s Calm Guarana and Ginger Nourishing Shampoo ($15) will be sulfate-free, but will maint…
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  • Odor Eliminator Is a New Hit Infomercial

    What Odor?—the flagship product of For The Earth Corp.—has been scheduled to appear on Pitchmen, which is co-hosted by OxyClean’s Billy Mays and Anthony “Sully” Sullivan. The reality show, which is in its first season on…
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  • A Less Pungent DHA Self-Tanner from St. Tropez

    The nose knows when self tanner is in use. But St. Tropez is taking action, rolling out an exclusive new technology that reduces the distinctive smell associated with self tanners by a minimum of 70%. St. Tropez’s new Aromaguard fragrance te…
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  • M.A.C. Makes It in Britain

    M.A.C. Cosmetics is the official makeup brand for the 2009 British Academy Television Awards, having provided make-up support for more than 15 of the nominated TV productions including Mad Men, X Factor, EastEnders, Skins, Doctor Who, Shameless, Outn…
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  • Halle Berry Fights Domestic Violence

    Academy Award-winning actress and beauty icon Halle Berry has auctioned off a unique, hand-carved rose gold cuff bracelet to show her support for families dealing with the devastating effects of domestic violence. Consumers were able to bid through C…
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  • Actress Jessica Biel Inks New Deal with Revlon

    Jessica Biel is Revlon’s new global brand ambassador. The actress, who got her start on “7th Heaven,”joins the brand’s roster of female ambassadors which includes actresses Halle Berry, Jennifer Connelly, Jessica Alba, Beau Ga…
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  • Energizer Takes on Swine Flu

    In response to the recent swine flu outbreak, Energizer Personal Care donated 500,000 packages of Wet Ones Antibacterial Wipes to schools in communities hardest hit by the swine flu. The Shelton, CT-based company also offered $1 off coupons for Wet O…
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  • Selestial Detergent Gets Green Award

    Selestial Soap Natural Laundry Detergent has received the Parent Tested Parent Approved (PTPA) Media Seal of Approval for excellence in the Green Category.The PTPA Media Go-Green Award is committed to finding the latest and greatest products which le…
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  • Dove Gets in on Gossip

    To herald the launch of Dove Go Fresh Burst Body Wash, Dove and “Gossip Girl” have createda new video series “Gossip Girl: Real NYC Stories Revealed,” which began airing during episodes of the hit show.In the series, four youn…
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  • Sun Products Has Its Day in the Sun

    It may be the new kid on the block in the detergent market, but Sun Products Corp. was in the celebrity spotlight this past television season as its All laundry detergent was featured on an episode on “Donald Trump’s Celebrity Apprentice.…
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  • Burgers and Laundry Bubbles in Mexico

    In Mexico, fast food retailer Burger King has launched a cross-promotional national coupon campaign with Viva, Mexico’s largest premium laundry detergent brand.…
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  • Hi SPF Sunscreen Debuts in U.S.

    La Roche-Posay has brought its cult favorite Anthelios 60 sunscreen, which offers high UVA protection with Cell-OX Shield, to the U.S. market. Worldwide, one Anthelios 60 Ultra Light Fluid is sold every 15 seconds worldwide, according to La Roche-Pos…
    11.30.-1

  • Long-lasting AP Highlighted on Rachel Ray

    Syzygy Innovations’ SweatBlock antiperspirant took a spin in “The Rachael Ray Show” Human Lab during which firemen test the effectiveness of the long-lasting antiperspirant. Applied once a week at bedtime and touted to stop underarm…
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  • Purex Goes Green

    Artist Jeff Sadowski has won the PurexSavesGreen tote bag design contest for his environmentally-friendly “Smart and Green Purex-hilaration” slogan and funky leaf design. For his work, which took the top prize from among more than 38,000…
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