Marketing News

  • Helen of Troy

    November 14, 2005
    ● Helen of Troy Limited will acquire from Unilever the rights to Brut in the U.S., Canada and the rest of the Western Hemisphere for $55 million. Idelle Labs Ltd., a Helen of Troy subsidiary, will market and sell the Brut line of products…


  • ISO Prescriptive

    November 14, 2005
    ● ISO Prescriptive, a Zotos International brand, has launched Transforming Firm Hold mousse, a styler for color-treated and texturized hair that needs additional volume. Executives said the product’s triactive technology uses positi…


  • Lumene

    November 14, 2005
    ● After a successful U.S. debut in several test markets (Providence, RI; Charlotte, NC and Westchester County, NY), CVS will introduce Finnish skin care brand Lumene to select Northeast CVS stores in November. The brand is expected to hit…


  • Essencia

    November 14, 2005
    ● Essencia: Aromatics for the Skin, Shreveport, LA, creates handcrafted products and packaging using essential oils and carefully selected botanicals and no artificial or synthetic ingredients. Collections include soap, skin care, gentleman&…


  • Rockford

    November 14, 2005
    ● Rockford, IL-based Colorlab Cosmetics launched the Pouty Pocket palette, a collection of nine universal lipstick shades and one lip gloss in a slim silver compact with a mirror and brush.…


  • Goldwell

    November 14, 2005
    ● For the holidays, Goldwell USA offers Definition Kids Hair & Body shampoo. This mild product contains blueberry milk and wheat proteins to strengthen, detangle and improve the shine of hair. It retails in an 8.4- oz. bottle with a t…


  • Fragrance House

    November 14, 2005
    ● Fragrance house Guerlain Paris will launch its 2003 Holiday Colour collection next month. The limited edition collection includes Météorites Voyage compact and powder for the face, as well as Divinora All-Over powder, Radiant…


  • Jane Iredale

    November 14, 2005
    ● Jane Iredale, Great Barrington, MA, launched the fall-winter mineral cosmetic Cognac collection including Pumpkin Complete Colour for eyes lips and cheeks; Triple Cognac Trio eyeshadow in brown, camel and peach-champagne and Rum Raisin Pu…


  • Academy Award

    November 14, 2005
    ● Academy Award-nominated British makeup artist Tina Earnshaw has launched her Tina Earnshaw Makeup Inc. line in the U.S. The collection includes shades ranging from muted neutrals to daring neons, from lip gloss to brushes. The pigment- ri…


  • Playtex

    November 14, 2005
    ● Playtex has chosen USA Technologies’ e-Port technology to equip vending machines that dispense Banana Boat sun care products. Marketing company Vision North America LLC is selling these machines to resorts, golf courses, tennis club…


  • The O2CH Power

    November 14, 2005
    ● The O2CH Power Corrector line, new from Spa de Soleil, Sun Valley, CA, contains O2CH’s universal oxygen, vitamin C and hemp seed oil combination, as well as extracts of calendula, lavandula, chamomile, arnica and humulus hop to comb…


  • Aroma Naturals

    November 14, 2005
    ● For the holidays, Aroma Naturals, Irvine, CA, offers Christmas and Hanukkah candle gift sets made from food-grade paraffin wax and essential oils. The Christmas/ Hanukkah Candlescape set includes ruby Peace (sweet orange, cinnamon and cl…


  • Bumble and bumble

    November 14, 2005
    ● Bumble and bumble will release several holiday gift sets next month in the Seaweed, Alojoba and Gentle families with their respective shampoos, conditioners and body washes. The limited edition body washes and sets range from $39-59 in pr…


  • NIoxin Research

    November 14, 2005
    ● Atlanta, GA-based Nioxin Research Laboratories has reformulated two products, Bionutrient Actives cleanser and Bionutrient Protectives cleanser, with new cold-filtered, triple-processed botanicals. The Bionutrient Actives cleaners is desi…


  • Jason Natural Cosmetics

    November 14, 2005
    ● Jason Natural Cosmetics, Culver City, CA, was awarded the 2002 and 2003 Gold Medal from The Quality Institute International for its Natural toothpaste. The company offers an array of toothpastes and mouthwashes with natural whiteners, CoQ…