Marketing News


  • Lysol Cleans Up NASCAR

    Lysol plans to educate NASCAR fans about the importance of disinfection to help protect themselves from germs and the illnesses they cause. Lysol will activate its sponsorship through comprehensive marketing programs on several levels throughout the…
    11.30.-1

  • eShave Pampers Skin

    eShave’s new Almond After Shave Cream ($22) pampers skin with aloe vera and chamomile extracts as well as antioxidant Vitamins A and E. More info: www.eshave.com…
    11.30.-1

  • Marvel Enters Cosmetics Market

    Marvel Entertainment is broadening its female focus with the expansion of its lifestyle brand, Marvel Juniors, into fashion, accessories and personal care. Devised for the fashion conscious consumer, the highly styled, ultra-feminine licensing progra…
    11.30.-1

  • Allergan Teams Up with Make-A-Wish

    Allergan’s Latisse Wishes is a new charitable public awareness campaign designed to generate $1 million for the Make-A-Wish Foundation, the non-profit organization that grants wishes of children with life-threatening medical conditions. Actress…
    11.30.-1

  • Dancing with Clearasil

    The hottest teenage dance crews recently competed at the Hard Rock Cafe in Times Square in New York City for the title of the first Clearasil Dance Crew. At the Clearasil Pimple Blocker Battle, which was hosted by actress Michelle Trachtenberg, the e…
    11.30.-1

  • Another Round of ColorStay

    Revlon has unveiled ColorStay Ultimate Liquid Lipstick, which is billed as the first and only one-step lipcolor that has it all. The formula combines Revlon’s patented ColorStay technology with an exclusive ultra conditioning complex to provide…
    11.30.-1

  • A Warming Wipe for Babies

    Prince Lionheart, Santa Maria, CA, now offers the Warmies Wipe Warmer, the first baby wipes warmer created for use with eco-friendly reusable baby wipes. The warmer uses a patented system that keeps reusable wipes made of 100% bamboo cloth moist and…
    11.30.-1

  • Freeze 24-7 Is into Makeup

    Freeze 24-7 has entered the makeup category with Freeze 24-7 Minerals, a line that mixes advanced anti-aging skin care technology with pure makeup. The products are formulated with Vita-Nutriplex, which provides a 96% reduction in the appearance of f…
    11.30.-1

  • Paraben-free Bronzing Powder

    Xen-Tan has added a new, paraben-free bronzing powder. Perfect Bronze ($28) is described by the Dallas, TX-basedcompany as a transparent bronzing powder that never looks heavy or muddy. It is available at Nordstrom.com.…
    11.30.-1

  • Spring Collection from Polaris

    LA makeup artist Cristina Romeo tapped Avid Exposure to help launch the Polaris Cosmetics’ Spring Collection, “Quiet Innocence,” which bowed April 1. The collection includes several new items including two lipsticks, Hyper and Tad,…
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  • The Best of Beauty from Better Nutrition

    Better Nutrition magazine has announced the winners of its Best of Beauty Awards. They include: Aubrey Organics Creme do la Shave-Toasted Almond and GPB Glycogen Protein Balancing Shampoo; Desert Essence Organics Italian Red Grape Shampoo, Thor…
    11.30.-1

  • Common Shills for Diesel

    Grammy winner Common will be featured in the U.S. advertising for Diesel’s new fragrance, Only the Brave. The 37-year-old will appear in print ads and a television campaign, which will run during the upcoming holiday season. Also starring in th…
    11.30.-1

  • Bioelements Takes on the Sun

    Bioelements is rolling out two new sunscreens—One Extraordinary Sunscreen SPF 20 and SPF 50 FaceScreen. One Extraordinary Sunscreen SPF 20 is a sheer and oil-free broad spectrum UVA/UVB sun protector. It contains a non-chemical sunscreen (100%…
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  • Fekkai Goes Dry

    Fekkai Au Naturel Powder Clean Dry Shampoo is the first Fekkai product that combines natural formulations in a dry shampoo product. Free of sulfates, parabens, dyes and synthetic fragrances, it contains natural cotton fibers, corn and rice starch to…
    11.30.-1

  • OPI Is a Hit in The Real World

    Fans of MTV reality show The Real World: Brooklyn may have caught a glimpse of OPI, as its products have been stocked at cast members’ home. The bathroom at the New York house features spa-like amenities and products including an assortment of…
    11.30.-1

  • Nail Care via Thermafuse

    Nail care experts at Medusa Salon in Springville, NY are serving up an innovative new pedicure service using products from ThermaFuse—yes, Thermafuse, the hair care brand. The ThermaFuse Pedicure features five ThermaFuse products—ThermaDa…
    11.30.-1

  • Murad Is Always in Style

    For the second year in a row, Murad’s Age Spot and Pigment Lightening Gel has been selected by the editors of InStyle magazine as the 2009 Best Beauty Buy in the anti-aging-spot treatment category. Murad’s Age Spot and Pigment Lightening…
    11.30.-1

  • Tarte Makes Bodies Beach-worthy

    Tarte’s gearing up for summer with a new product aimed to make giggly, pale winter bodies beach-worthy. CelluFight ($40), a new anti-cellulite self-tanner, is formulated with SkinTight complex, which firms and tones skin while also improving el…
    11.30.-1

  • More Green from Rusk

    Following up Go Green, its new line of energy-efficient hair appliances, Rusk is adding a new sulfate-free shampoo. Part of its popular Sensories Line, Rusk’s Calm Guarana and Ginger Nourishing Shampoo ($15) will be sulfate-free, but will maint…
    11.30.-1

  • Odor Eliminator Is a New Hit Infomercial

    What Odor?—the flagship product of For The Earth Corp.—has been scheduled to appear on Pitchmen, which is co-hosted by OxyClean’s Billy Mays and Anthony “Sully” Sullivan. The reality show, which is in its first season on…
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