Marketing News

  • Ferndale

    November 14, 2005
    l To dull the pain of needles, Ferndale Labs offers L.M.X.4 topical anesthetic cream. The Ferndale, MI-based company said the cream uses a patented accusomes delivery system containing phospholipid spheres that deliver numbing lidocaine through the e…


  • The Gillette Co.

    November 14, 2005
    Boston-based The Gillette Co. launched a television ad campaign for Mach3Turbo Champion razors featuring a red, high-performance racecar that reflects the color and sleek design of the razor. It is shown with the tagline, “The best a man can ge…


  • Bullie Care

    November 14, 2005
    Houston, TX-based Bullie Care is developing a line of facial care products for men’s various skin care types. The botanical based formulations will be placed under three sub-lines: all skin types (normal or combination), normal to oily skin and…


  • PM Shines

    November 14, 2005
    The new PM Shines Demi-Permanent hair coloring system from Beverly Hills, CA-based John Paul Mitchell Systems gives a solution for almost any hair type or situation. The system uses an intense hydrating complex, adds shine and processes in 20 minutes…


  • Mary Quant

    November 14, 2005
    Miniskirt inventor Mary Quant introduced a hair care line with mild, amino-acid infused formulations. The lavender-scented products include a shampoo, conditioner and treatment. She also offers a skin care line and a skin lightening line.…


  • Sodashi

    November 14, 2005
    Sodashi Rejuvenating serum infuses the skin with rose, frankincense and plant essences such as gotu kola and carrot oil to promote firmness and reduce fine lines. Executives said the serum contains only natural ingredients.…


  • MIcro-D Deep Thermal

    November 14, 2005
    Idealist Micro-D Deep Thermal refinisher is new, gentle, at-home alternative to microdermabrasion from Estée Lauder. Water activates the heating action of calcium chloride, and microcrystalline spheres, bamboo and micronized jade deeply remove…


  • P & G's Ivory Soap

    November 14, 2005
    Also, P&G’s Ivory Soap found its new Ivory baby in Portland, OR. Isabel Walth won a $50,000 college scholarship and will appear in ads for Ivory Moisturizing body wash after winning the Next Generation Ivory Baby contest. In other news, to…


  • John Allan

    November 14, 2005
    l New York-based John Allan has added hair styling products Pomade Gold and Pomade Blû. Petrolatum, beeswax and titanium dioxide provide Pomade Gold with the format to create firm hold and separation without stiffness. Pomade Blû is a lig…


  • Revitalizing Lotion

    November 14, 2005
    Revitalizing Lotion Q10, new from Nivea for Men, replenishes the skin with nutrients lost to stress, sun exposure, lack of sleep and other factors. The lotion contains vitamin E, coenzyme Q10 and SPF 15. Revitalizing Lotion Q10 retails for $8.99.…


  • Stymulactine 21

    November 14, 2005
    Stymulactine 21 shampoo and spray from J.F. Lazartigue salon and spa, New York, gives clients with thinning hair a purifying and energizing scalp treatment. The products contain silanols, vegetal glycoproteins and antioxidants that stimulate microcir…


  • Kase Cosmetics

    November 14, 2005
    Kase Cosmetics, San Jose, CA, offers a range of cosmetics for a flawless finish. The formulations do not contain dyes, talc or mineral oils and are enhanced with natural sunscreens and humectants, aloe, sesame and green tea. Kase custom-blends colors…


  • GSI

    November 14, 2005
    To prevent mold growth in the home, GSI/Camden Products, Elizabeth City, NC, offers Anti-Growth Concentrate. The product can be applied to roofs, siding, decks, patios, walls and floors to prevent the regrowth of fungi and algae for up to two years.…


  • Brondow

    November 14, 2005
    Tuckahoe, NY-based Brondow Inc. celebrated the 60th anniversary of its launch of Breath of Pine by donating 1000 bottles to Habitat for Humanity. Executives said more than 75 million bottles have been sold in stores on the East Coast since the produc…


  • Natures gate

    November 14, 2005
    Nature’s Gate, Chatsworth, CA, has introduced a line of propylene-free deodorants in Lavender & Aloe, Lemongrass & Clary Sage, Chamomile & Lemon Verbena and Tea Tree & Blue Cypress scents. Executives said the deodorants contain…