Marketing News


  • A Less Pungent DHA Self-Tanner from St. Tropez

    The nose knows when self tanner is in use. But St. Tropez is taking action, rolling out an exclusive new technology that reduces the distinctive smell associated with self tanners by a minimum of 70%. St. Tropez’s new Aromaguard fragrance te…
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  • M.A.C. Makes It in Britain

    M.A.C. Cosmetics is the official makeup brand for the 2009 British Academy Television Awards, having provided make-up support for more than 15 of the nominated TV productions including Mad Men, X Factor, EastEnders, Skins, Doctor Who, Shameless, Outn…
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  • Halle Berry Fights Domestic Violence

    Academy Award-winning actress and beauty icon Halle Berry has auctioned off a unique, hand-carved rose gold cuff bracelet to show her support for families dealing with the devastating effects of domestic violence. Consumers were able to bid through C…
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  • Actress Jessica Biel Inks New Deal with Revlon

    Jessica Biel is Revlon’s new global brand ambassador. The actress, who got her start on “7th Heaven,”joins the brand’s roster of female ambassadors which includes actresses Halle Berry, Jennifer Connelly, Jessica Alba, Beau Ga…
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  • Energizer Takes on Swine Flu

    In response to the recent swine flu outbreak, Energizer Personal Care donated 500,000 packages of Wet Ones Antibacterial Wipes to schools in communities hardest hit by the swine flu. The Shelton, CT-based company also offered $1 off coupons for Wet O…
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  • Selestial Detergent Gets Green Award

    Selestial Soap Natural Laundry Detergent has received the Parent Tested Parent Approved (PTPA) Media Seal of Approval for excellence in the Green Category.The PTPA Media Go-Green Award is committed to finding the latest and greatest products which le…
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  • Dove Gets in on Gossip

    To herald the launch of Dove Go Fresh Burst Body Wash, Dove and “Gossip Girl” have createda new video series “Gossip Girl: Real NYC Stories Revealed,” which began airing during episodes of the hit show.In the series, four youn…
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  • Sun Products Has Its Day in the Sun

    It may be the new kid on the block in the detergent market, but Sun Products Corp. was in the celebrity spotlight this past television season as its All laundry detergent was featured on an episode on “Donald Trump’s Celebrity Apprentice.…
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  • Burgers and Laundry Bubbles in Mexico

    In Mexico, fast food retailer Burger King has launched a cross-promotional national coupon campaign with Viva, Mexico’s largest premium laundry detergent brand.…
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  • Hi SPF Sunscreen Debuts in U.S.

    La Roche-Posay has brought its cult favorite Anthelios 60 sunscreen, which offers high UVA protection with Cell-OX Shield, to the U.S. market. Worldwide, one Anthelios 60 Ultra Light Fluid is sold every 15 seconds worldwide, according to La Roche-Pos…
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  • Long-lasting AP Highlighted on Rachel Ray

    Syzygy Innovations’ SweatBlock antiperspirant took a spin in “The Rachael Ray Show” Human Lab during which firemen test the effectiveness of the long-lasting antiperspirant. Applied once a week at bedtime and touted to stop underarm…
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  • Purex Goes Green

    Artist Jeff Sadowski has won the PurexSavesGreen tote bag design contest for his environmentally-friendly “Smart and Green Purex-hilaration” slogan and funky leaf design. For his work, which took the top prize from among more than 38,000…
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  • Veet Looks Neat this Summer

    Reckitt Benckiser has launched the “Veet Spray on Your Summer Smooth” campaign, to help promote its new spray on hair removal cream. The campaign, located at www.veet.us/legs, invites women to submit photos of their legs and explain why t…
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  • BET Teams Up with Dr. Miracle's

    Celebrity look-alikes were asked to upload their pictures to win a VIP trip to Los Angeles to attend the BET Awards in contest sponsored by Dr. Miracle’s. In addition, the winner will be featured in a commercial for the brand. More info: www…
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  • Lierac Paris Sponsors Junior League

    European skin care line Lierac Paris is sponsoring The Association of Junior Leagues International Inc. (AJLI) for the 2009-2010 season. To kick off the sponsorship, Lierac Paris created a spa lounge to pamper Junior Leaguers during the AJLI 2009 Ann…
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  • Luster Pink Product Placement on 'Beauty Spaces'

    Luster’s Pink was featured on TLC’s new “Beauty Spaces,” a spin-off of the award-winning show “Designing Spaces.” Luster Products and its international style team demonstrated the versatility of Pink products to tr…
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  • A New Beauty for L'Oral

    Freida Pinto (left), actress in themulti-Oscar winning film “Slumdog Millionaire,” and Evangeline Lilly, who plays Kate on hit TV show “Lost,” have joined Elizabeth Banks as the newest world spokespeople for L’Oré…
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  • A Rub-Proof Concealer

    Sandal season is here and feet will be out in full display until (at least) Labor Day. For women who have kept their feet covered up, Allyson Carey, the make-up artist for CBS’s “The Bold and the Beautiful” has created Tintalize, a…
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  • Mandom Corp. has launched a limited edition Moving Rubber hair wax trial set

    Mandom Corp. has launched a limited edition Moving Rubber hair wax trial set on Gatsby Official Store on Amazon.com—only in the US. Gatsby and the Moving rubber hair wax are still new to many consumers in the US, but Mandom hopes that with this tri…
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  • Asian Grooming Trends Show Room for Improvement

    Asian Grooming Trends Show Room for Improvement

    China, South Korea and Japan show few number of hours spent beautifying.
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