Marketing News


  • New Scents for Febreze

    No passport required. Febreze has unveiled its new Destinations collection—Hawaiian Aloha, Brazilian Carnaval and Moroccan Bazaar scents—which P&G says provides a “scent getaway” to help consumers temporarily escape to an…
    11.30.-1

  • Automotive Cleaners Go Green

    The G brand of biodegradable green automotive cleaning products from Stamford, CT-based Green Earth Technologies is now being offered to the car wash and detailing industry in bulk. The new program will allow customers to purchase the firm’s cl…
    11.30.-1

  • Sales of Bounce Support ASPCA

    Bounce has gone to the dogs…and cats too. As part of a multi-faceted charity program, Bounce dryer sheets has partnered with Petside.com and the American Society for the Prevention of Cruelty to Animals (ASPCA). The partnership between these…
    11.30.-1

  • Strength for Fragile Hair

    Athena Cosmetics, Inc., maker of RevitaLash eyelash conditioner, has rolled out Hair by RevitaLash, a foam hair conditioner that fortifies and strengthens hair so it appears thicker and fuller. According to Athena, in pre-market tests, the appearance…
    11.30.-1

  • A New Spokeswoman for Almay

    Almay Pure Blends’ newest brand ambassador is Leslie Bibb, the actress whose latest flick is “Confessions of a Shopaholic.” The pure blends line is a collection of color cosmetics featuring hypoallergenic formulas made from 95.8-98.…
    11.30.-1

  • New Media for Head Shoulders

    CBS Interactive and Head & Shoulders have inked a partnership related to the original scripted web series Heckle U, starring Tom Arnold and Owen Benjamin. Each webisode will premiere on CBS.com, TV.com, and across the CBS Audience Network. In add…
    11.30.-1

  • Shaklee Supports Families

    Shaklee Corp. has embarked on its Infinite Possibilities nationwide campaign to promote “an opportunity that offers economic support to families in 2009.” The campaign kicked off Feb. 9 in Greensboro, NC with planned stops in New York Ci…
    11.30.-1

  • A Trio of Treatments from Sustainable Youth

    Sustainable Youth Technologies, a new beauty and wellness company that manufactures and distributes cosmeceuticals and nutricosmetics, has launched a trio of treatments: Immune Performance Elastifirm Supplement, Elasticity Cream and Revitalizing Seru…
    11.30.-1

  • Glory for Girls Rolls Out Skin Care Products

    Glory for Girls, Carlsbad, CA, now offers Everyday Clarifying Lotion, Everyday Clarifying Pads and Coconut Scrub. The Everyday Clarifying Lotion combines natural AHAs to exfoliate and brighten skin, with sulfur, a powerful healing and soothing agent.…
    11.30.-1

  • New Gift Set for Teens

    First Crush Skin Care, El Paso, TX, has unveiled Shower Songs, a teen-friendly travel-sized plastic heart-shaped carry case that includes Smooth Moves Body Lotion (made with sunflower, grape seed, and ginseng extracts) and Sweet Notes Shower Gel (whi…
    11.30.-1

  • Paraben- and Sulfate-free Face Masks

    Sonya Dakar Skin Care has reformulated five of its face masks to be paraben-free and sulfate-free. “Our decision to re-formulate our facial masks is the next step in making the entire Sonya Dakar Skin Care Collection paraben-free and sulfate-fr…
    11.30.-1

  • Whitestrips Hit the Red Carpet

    Crest Whitestrips inked a strategic partnership with Warner Bros. Pictures in which it launched new Crest Whitestrips Advanced Seal on the red carpet at the Los Angeles world premiere of “He’s Just Not That Into You,” which was hel…
    11.30.-1

  • Stay Safe During Flu Season

    Singer/songwriter and former “American Idol” finalist Brooke White has teamed up with disease specialist and author, Dr. Harley Rotbart and The Clorox Company to launch “I Don’t Want to Miss...,” a contest aimed at provi…
    11.30.-1

  • Theraplex Recognized by Eczema Group

    The National Eczema Association (NEA) has awarded its Seal of Acceptance to Theraplex Company’s Theraplex Emollient and Theraplex Clear Lotion. With the NEA’s Seal of Acceptance, these Theraplex products are now included in the easeeczema…
    11.30.-1

  • Californication Star Promotes Neutrogena

    Natascha McElhone has signed on to be the brand ambassador for Neutrogena’s facial moisturizers and treatments. Ms. McElhone will be featured in a national television and print campaign as the face of the new Neutrogena Ageless Essentials Conti…
    11.30.-1

  • More Car Washes for Mr. Clean

    P&G is expanding its Mr. Clean Car Wash franchise chain nationwide through Agile Pursuits Franchising, Inc., a new P&G subsidiary established to oversee franchising efforts. The total number of Mr. Clean brand car washes is 16, including two…
    11.30.-1

  • Tria Beauty Is Now on QVC

    Tria Beauty, a maker of at-home aesthetic devices, is now distributing products through QVC. The Tria Laser Hair Removal System debuted during the Beauty Newsmakers Face-to-Face broadcast on Feb. 1. During the segment, Bob Grove, founder and chief te…
    11.30.-1

  • New Home Scent Collection from Smith & Hawken

    Smith & Hawken’s new home scent collection was created by award-winning designers, master perfumers and avid gardeners who specialize in fragrances connected to nature. “Our goal was to bring the true scents of the garden to the indoo…
    11.30.-1

  • Henkel Kicks Off Second Purex ‘Green’ Campaign

    Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Marcia Gay Harden to spread the word about how it is easier and mor…
    11.30.-1

  • Double Wear Debuts this Month

    Arriving on counters this month is Estée Lauder’s new Double Wear Stay-in-Place ShadowCreme and Double Wear Stay-in-Place Eye Pencil, priced at $17.50 and $19, respectively.Lauder contends both products have a creamy texture unlike any o…
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