Marketing News


  • Victoria's Secret NYC Flagship Store Features Fragrance

    With its iridescent glass panels and vibrant, pink lit portals, the new Victoria’s Secret flagship store in New York City is sure to be a top destination. Located at 722 Lexington Avenue, the store features an elevated assortment of beauty merc…
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  • Luster Treats Two to New York City Trip

    Luster’s Pink Brand Smooth Touch gave one lucky grand prize winner and two guests an all-expenses paid trip to New York City just in time for the Christmas holiday. Winner Danielle Phillips and her sisters Sarah Hunter and Rachel Phillips flew…
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  • A Men's Scent that Gets the Girl

    Sixty percent of the time, it works every time, according to Omni Consumer Products, an Oakland, CA-based product development company that has released Sex Panther cologne. Officially licensed from the Will Ferrell movie Anchorman, Sex Panther Cologn…
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  • Solar FX Honored by ICMAD

    International Cosmeceuticals’ Solar F/X Saving Face balm—which combines the properties of aftershave balm and skin defense mechanisms, such as UVA/UVB sunscreens, anti-aging, vitamins and antioxidants—was named an ICMAD 2008 Cosmeti…
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  • These MAC Spokesmodels Are Real Dolls

    MAC Cosmetics is teaming up with two “gals”—Miss Kitty and Dame Edna—showcasing its ability to align cosmetics with pop culture like no other brand. The Estée Lauder unit has inked a deal with Sanrio Global Consumer Pro…
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  • New Skin Care Line from Soap & Glory

    Soap & Glory Cosmetics plans to bring its new skin care line to the U.S. early this year, and the company is keeping its offbeat approach to product names. The new line, which launched in October in Europe, features products such as Glow Job mois…
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  • Ellen DeGeneres Is the Newest Face of CoverGirl

    CoverGirl’s new cover girl Ellen DeGeneres, who is serving as spokesmodel for the company’s new CoverGirl and Olay Simply Ageless Foundation, makes her print debut this month. This is the first beauty campaign for the comedienne and Emmy…
    11.30.-1

  • CK One Unveils New Worldwide Ad Campaign

    Coty Prestige has unveiled a new worldwide advertising campaign for CK One, the shared fragrance that created the unisex fragrance category back in 1994. The new “we are one” campaign offers an uplifting message of unity, according to Cal…
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  • Bare Escentuals Tops Amazon.com List

    Amazon.com has revealed the bestselling, most positively reviewed, most-wished-for and favorite gift products as determined by its customers in 2008. Bare Escentuals bareMinerals SPF 15 foundation was the site’s bestselling beauty product (defi…
    11.30.-1

  • Dr. Bronner Gets Kudos from Whole Foods

    Dr. Bronner’s Magic Soaps and the Swiss organic and fair trade certifier IMO have been accepted into Whole Foods Market’s Whole Trade Program. The Whole Trade Program is Whole Foods Market’s designation of products with the highest…
    11.30.-1

  • Gillette Honored by NASCAR

    At the NASCAR Spring Cup Series Champions Week in New York last December, Gillette was given the 2008 NASCAR Marketing Achievement Award. According to P&G, Gillette’s Young Guns program—which includes drivers Ryan Newman, who won the…
    11.30.-1

  • The Smurfs Are Back, Thanks to Too Faced

    It’s Smurf-tastic! Too Faced Cosmetics has launched the Smurfette Collection, a limited-edition five-piece collection of cosmetics that bears Smurfette imagery. The line debuted at Sephora’s U.S. stores and on Sephora.com last month. &…
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  • Consumers Shift Color Options During Recession

    According the 15th annual Sally Beauty Best Tressed Survey, 33% of American women would be willing to give up highlights/lowlights to save money. In the survey, MarketTools, Inc. polled 1,000 women. In the poll, Eva Longoria was named the female cele…
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  • What's the Best New Product?

    BrandSpark International’s Best New Product Awards (BNPA), which culls winners from a North American consumer survey program focused on new product development and innovation, has released results of its first U.S. shopper survey. Close to 50,0…
    11.30.-1

  • A Quick Hair 'Phyx' from Kronos

    Phyx is a hair repair masque from Kronos that gives users shiny, strong and youthful hair overnight. The product is applied to dry hair before bed and in the morning, users shampoo, condition and style as desired. It is designed to be used 2-3 times…
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  • Sleeping Beauty

    Talk about getting your beauty rest. London Luxury LLC, a manufacturer of premium home textile products, is touting its SkinGlow bedding collection exclusively available at select Bed Bath & Beyond stores and nationwide on bedbathandbeyond.com. T…
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  • Sanitizing the School Room

    With 20% of the nation currently attending or working at a school, the classroom is a key front on the battle against the spread of germs. In fact, the average school desk can harbor up to 400 times more bacteria than the average toilet seat and clas…
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  • A Natural Skin Care Line for Men

    Zirh Skin is adding an all-natural skin care line for men called Zirh Natural, to be sold exclusively in Sephora stores nationwide and on Sephora.com. The line will include eight skin care SKUs that merge cosmeceutical science with the best in botani…
    11.30.-1

  • OPI Unveils Shades for Spring

    Fairytale Bride by OPI Nail Lacquers, the newest addition to OPI’s SoftShades line, offers very dreamy shades that will give any woman—engaged, single or divorced—a touch of romance. The line, which will be available in March, inclu…
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  • More Beauty for Less Money

    Unilever is calling it Suavenomics, the trend toward living beautifully for less. To promulgate this philosophy, the company issued the “Beauty Stimulus Package” on Jan. 14, offering every American a free full-size bottle of Suave. Consum…
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