Marketing News

  • Pola

    November 14, 2005
    l Pola U.S.A., Inc., Carson, CA, unveiled Feel & Heal in October, a moisturizing body care product line designed to replace the Body Collection that was launched in 1993. Inspired by Mother Nature, the products include Body shampoo, Body moisturi…


  • "Dirty Dancing"

    November 14, 2005
    l The upcoming film “Dirty Dancing: Havana Nights” is the muse behind Revlon’s same-named collection. Debuting for Valentine’s Day, the products, such as Revlon Super Lustrous lipstick, Revlon Nail enamel and Two to Tango blus…


  • Makari de Suisse

    November 14, 2005
    l Makari de Suisse, an ethnic skin care line from Makari U.S.A, Brooklyn, NY, features Caspian Sea caviar extracts rich in nucleic acids and marine DNA to regenerate cells. The formula also offers bioengineering technologies to firm, moisturize and t…


  • Fresh Breath

    November 14, 2005
    l Fresh breath is said to be possible with Tasker Capital Corp.’s Breath-Rephresh. The beverage reduces volatile sulfur compounds known to cause bad breath using shiitake mushroom extract, citrus extracts, vitamins B6 and C, xylitol, copper sul…


  • Chatsworth

    November 14, 2005
    l Chatsworth, CA-based Nature’s Gate Organics’ Chamomile and Verbena was awarded the “Best/Healthiest” shampoo award by Health Magazine. Nearly 600 products were judged in 10 categories. The shampoo is formulated for dry, dama…


  • Pola USA’s Signs Solutions

    November 14, 2005
    l Pola USA, Carson, CA, introduced Signs Solution 28 Carats, an intensive anti-aging skin care line based on the company’s cell renewal theory. Using energizing botanicals, centella asiatica and malt root extracts, the products improve elastici…


  • Orange Glo

    November 14, 2005
    Orange Glo International, Denver, CO, has extended its OxiClean brand with OxiClean Active Stain Remover, a sprayable complement to the OxiClean powder. This oxygenated liquid lifts and removes odors and stains such as grease, pet messes and food. Ex…


  • Babor's

    November 14, 2005
    Babor’s new Vitamin A-C-E body cream was launched under the Body Line Thermal banner. The Palm Beach, FL-based company said the product contains mineral-rich active ingredients and technology specially formulated for dry, sensitive skin. Vitami…


  • Dermed's

    November 14, 2005
    Institut’ Dermed’s creamy Surface Lotion cleanser removes skin soil, cosmetics and debris before treatments such as exfoliation or detoxification. It contains milk proteins and amino acids.…


  • Ferndale

    November 14, 2005
    l To dull the pain of needles, Ferndale Labs offers L.M.X.4 topical anesthetic cream. The Ferndale, MI-based company said the cream uses a patented accusomes delivery system containing phospholipid spheres that deliver numbing lidocaine through the e…


  • The Gillette Co.

    November 14, 2005
    Boston-based The Gillette Co. launched a television ad campaign for Mach3Turbo Champion razors featuring a red, high-performance racecar that reflects the color and sleek design of the razor. It is shown with the tagline, “The best a man can ge…


  • Bullie Care

    November 14, 2005
    Houston, TX-based Bullie Care is developing a line of facial care products for men’s various skin care types. The botanical based formulations will be placed under three sub-lines: all skin types (normal or combination), normal to oily skin and…


  • PM Shines

    November 14, 2005
    The new PM Shines Demi-Permanent hair coloring system from Beverly Hills, CA-based John Paul Mitchell Systems gives a solution for almost any hair type or situation. The system uses an intense hydrating complex, adds shine and processes in 20 minutes…


  • Mary Quant

    November 14, 2005
    Miniskirt inventor Mary Quant introduced a hair care line with mild, amino-acid infused formulations. The lavender-scented products include a shampoo, conditioner and treatment. She also offers a skin care line and a skin lightening line.…


  • Sodashi

    November 14, 2005
    Sodashi Rejuvenating serum infuses the skin with rose, frankincense and plant essences such as gotu kola and carrot oil to promote firmness and reduce fine lines. Executives said the serum contains only natural ingredients.…