Marketing News


  • Borghese Tackles Cellulite

    Borghese says its new anti-cellulite treatment, Forma Bella Body Contour Crème, is packed with “uniquely innovative and effective ingredients.” Formulated as an emulsion for better absorption, ingredients include caffeine, guarana,…
    11.30.-1

  • Elizabeth Banks Goes to Work for L'Oral

    The first L’Oréal Paris television commercial featuring the brand’s newest spokesperson, actress Elizabeth Banks, debuted on March 2. The spot features Ms. Banks, Beyonce Knowles and Eva Longoria Parker talking about new True Match…
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  • Aveda Stars at the Oscars

    “Slumdog Millionaire” stars Frieda Pinto and Dev Patel looked stunning at the 81st Academy Awards thanks to celebrity editorial hair stylist Jeffrey Paul and Aveda. Mr. Paul coifed the stars’ red carpet-worthy hair with Aveda produc…
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  • New Sun Care at Sothys

    French skin care company Sothys is touting the new Cellu-Guard sun care line, which includes eight products for sun protection, self-tanning and after sun care. Sothys says its new generation of Cellu-Guard sun care products provides triple cellular…
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  • Plant-based Cleaners Are Made in the USA

    Green Earth Technologies has launched G-Clean, a new line of concentrated biodegradable pouches made from American-grown plant-based oils. Available in Concrete Cleaner & Degreaser, Siding & All Purpose Cleaner and Mold & Mildew Stain Rem…
    11.30.-1

  • Rite-Aid Rolls Out Sun Care Line

    As part of its strategy to increase its private brand and exclusive brand offerings as well as to continue to position itself as a first-choice health and beauty destination, drug store chain Rite Aid is rolling out its own premium sun care line, Rx…
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  • Magnetik Hits the Streets at 3AM

    Mass market hair care brand got2b embarked on a multi-city tour to promote its Magnetik styling gel. The product, which is formulated with a unique blend of the male human pheromone androstadienone, is designed to deliver hold, texture, polish and a…
    11.30.-1

  • Smoothies for the Shower

    LaLicious’ smoothies for the shower are offered in a variety of fruit scents including Island Guava, Coconut Cream, Lily Mango and Passionfruit Lime. The products, which are paraben- and sulfate-free, exfoliate, condition, moisturize and smooth…
    11.30.-1

  • A Quantum Leap in Dish Care?

    ew to the household cleaning aisle is Finish Quantum, billed by Reckitt Benckiser as an innovative automatic dishwashing detergent, featuring a multi-chamber system that is pre-measured and wrapper free. It features new technology that keeps three po…
    11.30.-1

  • Putting the Color in Nail Colors

    Essie is bringing back color intensity with the Neon Collection, a series of new vivid nail colors take cues from fashion and art. The palette includes Punchy Pink, Flirty Fuchsia, Funky Limelight and Perky Purple. More info: www.essie.com…
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  • P&G Fabric Care's Limited Run at The Limited

    P&G is continuing its fashion-focused $60 million marketing campaign for Tide and Downy, this time setting up shop at The Limited. “The Limited provides modern women with high-quality, private-label apparel designed to help the modern wo…
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  • Another Eyelash Product Debuts

    Procyte, a PhotoMedex company, unveiled its new eyelash conditioner at the winter conference of the American Academy of Dermatology (AAD) in San Francisco. Neova Advanced Essential Lash, formulated with Procyte’s patented AHK Copper Peptide Com…
    11.30.-1

  • Whole Foods Reformulates HBA Line

    After launching its own line of natural body care products a year ago, Whole Foods Market is reformulating its 365 Everyday Value shampoo, conditioner, body lotion and shower gel to meet its own natural standards. “Whole Foods Market researc…
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  • More Lash News from Mirabella

    Mirabella Beauty’s Fringe Benefits Collection is a new 4-step system that promises to restore, enhance and define lashes. The regime include Lash Therapy, a conditioner used at night to nourish, repair and thicken lashes with soothing chamomile…
    11.30.-1

  • New Website for Calista Tools

    Calista Tools by Maria McCool, owner of Calista Grand Salon and Spa, launched Reclaim on QVC in mid March. Reclaim serum nourishes and protects hair with pure Moroccan Argan oil. In addition, the brand is touting a new website, www.calistatools.com.…
    11.30.-1

  • Homme for the Holidays

    Top stylists used L’Oréal Professionnel’s Texture Expert and Homme—its new line of men’s styling color and care products—to create the season’s hottest looks during New York Fashion Week. At the Zac Posen an…
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  • Mrs. Meyer: Author

    Mrs. Thelma Meyer—the name and inspiration behind Mrs. Meyer’s Clean Day products—has compiled her tricks of the trade in a new book,“Mrs. Meyer’s Clean Home.” Though Mrs. Meyer admits to not being a meticulous hou…
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  • Kronos for Mature Hair

    Kronos, a new line of hair care addressing the needs of maturing hair, made its TV debut on HSN on March 17. The line had been available exclusively at glow.com and DermStore.com. Developed under the guidance of hair stylist Dusty Simington, the line…
    11.30.-1

  • Glade Goes Au Courant with New Fragrance Picks

    These aren’t your mother’s air fresheners. SC Johnson’s Fragrance Collection by Glade, which couples modern fragrances with fresh designs, features reed diffusers, soy candles and multi-wick soy based candles priced from $5.99-8.99.…
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  • P&G Is a Force in Department Store Cosmetics

    According to a report in The Wall Street Journal, models at a recent Dolce & Gabbana fashion show sported “see-through dresses, leather-ruffled stockings and wedge-heeled shoes” and “Dahlia,” a deep crimson lip color the d…
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