Marketing News

  • Tarte

    November 14, 2005
    Tarte introduced several double-ended lipliners with a soft neutral shade on one end and brazen nighttime shade (red, burgundy, plum, pink or chocolate) on the other. The satiny, stay-put formula will not wear off easily.…


  • Treatment System

    November 14, 2005
    l Treatment System, new from New York-based Rescue Beauty Lounge, extends the life of a manicure or pedicure in three steps: Base Coat Prep to balance the pH of the nail and remove oil residues, Base Coat to neutralize the color of the nail bed and T…


  • Keune

    November 14, 2005
    Keune USA, Lawrenceville, GA, has released its Keune Brilliant Gloss spray, a lightweight finishing spray that adds a super high luster to hair without affecting pre-applied product, according to executives. It also regulates the hair’s moistur…


  • Paula Dorf

    November 14, 2005
    Paula Dorf has entered the skin sector with Simple Skin, a collection of seven SKUs such as Evening Primrose Essence and Soy C Day cream to offer natural-based alternatives to caring for skin. They retail for $30-52. More products are expected this s…


  • AromaNaturals

    November 14, 2005
    AromaNaturals, Irvine, CA, has launched a new VegeWax line of carnauba-, bayberry- and candelilla-based candles. Among the 12 aromatherapy blends, AromaNaturals offers Earth (ginger and clove), Tranquility (lavender) and Peace (orange, clove and cinn…


  • Artistry

    November 14, 2005
    l Artistry’s new Red Carpet Trend Colour collection is here for the holidays to create dramatic eyes and sheer lips. The Ada, MI-based division of Quixtar added 10 new shades to the palette and a double-ended eye colour/eyeliner pencil. The Nai…


  • Creme 28

    November 14, 2005
    Crème 28, a deeply hydrating cream from Rockaway, NJ-based Yon-Ka Paris, protects the skin from harsh winter conditions using hydralock, a mixture of plant sources such as essential oils, glycerin, allantoin, pyrolidone carboxylic acid and lec…


  • Lip Lingerie

    November 14, 2005
    Model and author Diane Brill launched 12 lipsticks and 10 lip glosses under the new Lip Lingerie line. She designed the mix-and-matchable products for kissable evenings. They contain soothing, plumping and anti-feathering agents. l New York-based Po…


  • Revlon

    November 14, 2005
    l Revlon Professional’s new Crème-Gel hair color uses a liquid crystal technology to improve color retention and boost the health of hair with hydrolyzed sea collagen and hydrolyzed wheat protein. Twenty shades are offered in natural,…


  • Miriam Gayle

    November 14, 2005
    Natural product maker Miriam Gayle Cosmetics, a private label house based in Newport, VT, has made its silk-based line of cosmetics and skin care products available to consumers in the U.S. and Canada. According to the company, silk naturally contain…


  • Circle of Friends

    November 14, 2005
    Circle of Friends Products, Chatsworth, CA, launched Mom’s Little Helper hand crème, a quick-absorbing cream with vitamins E, A and D to rejuvenate tired, dry and stressed skin. An 8-oz. bottle retails for $11.…


  • Alberto-Culver

    November 14, 2005
    Alberto-Culver, Melrose Park, IL, named ESPN anchor Dan Patrick as spokesperson for its Consort Hair Care for Men hair spray. He will be featured in broadcast and print ads.…


  • Songstress Naomi Judd

    November 14, 2005
    Songstress Naomi Judd has launched a skin treatment collection named Esteem Skin Care via 30-minute infomercials. It was developed by Ms. Judd’s dermatologist Melvin Elson and biochemist Dr. Sergio Nacht for women who are juggling careers, fami…


  • Clinique

    November 14, 2005
    Clinique Repairwear Day SPF 15 joins the night version of the formula, containing zinc oxide, vitamin C and E, resveratrol and proprietary ingredient Clinique SunSmart Sphere to stimulate lipid production. Mushroom extract, caffeine and sucrose help…


  • Bumble and bumble

    November 14, 2005
    Bumble and bumble’s new Curl Conscious line caters to fine-to-medium hair and medium-to-thick hair using a moisture complex and bond-forming and heat- and humidity-resistant transglutaminase. They retail in two three-step systems.…