Marketing News

  • Still by Jeniffer Lopez

    November 14, 2005
    Following the success of Jennifer Lopez’ first scent, Glow, Coty is releasing Still, the second scent by Ms. Lopez. Glow was said to be more about flash, while Still is about uptown glamour and elegance, according to executives. Still, availabl…


  • Sharps

    November 14, 2005
    Sharps, a New York-based men’s product company and brand, hopes to garner customers by taking the barbershop concept to specialty stores, gyms and department stores. The Sharps collection consists of six SKUs in three categories: shave, hair an…


  • Magik

    November 14, 2005
    Dead Sea Spa Magik’s newest products, Algimu Peel-off Body mask and the Active Seaweed Facial mask, incorporate Dead Sea Mineral Mud and Alginates with high performance technology based on mechanical fluidization. These products improve skin te…


  • Alfred Sung

    November 14, 2005
    Alfred Sung has released a new fragrance, Paradise, which is available in male and female versions. This is the first time that Riviera Concepts, Sung’s fragrance licensee, has launched a men’s and women’s brand simultaneously. The…


  • Ofuro

    November 14, 2005
    Japanese bath brand Ofuro is launching two new liquid treatments, Deep Sea bath and Mild Herb bath, in the hopes of influencing shower-loving Americans to take more baths. Deep Sea bath contains water from the Sea of Japan and kelp extract. Mild Herb…


  • Tripod Labs

    November 14, 2005
    l Tripod Labs, New York, is planning to increase its advertising campaign this fall for its Tripod products. The company’s six product lines target some of the most popular ailments affecting foot care patients today, such as nail fungus, yello…


  • Philip Pelusi

    November 14, 2005
    Philip Pelusi added Hard Stuff to his Phyto-Life line. Hard Stuff is a mega-hold, lightweight, non-tacky styling gloss. The product is effective at mellowing frizzies, altering texture and freeze-drying a look. It also intensifies shine and protects…


  • Viallage Natural's Therapy

    November 14, 2005
    l Village Natural’s Therapy for the Bath line from Minnetonka Brands, Chaska, MN, has two new formulations, liquid mineral bath and mineral bath soak. The liquid mineral formula contains essential oils, vitamins and natural therapeutic ingredie…


  • Pantene

    November 14, 2005
    This year’s Pantene Pro Voice Concert was held on August 7 in Central Park, New York City. The concert is a contest to select the winner of the Pantene Pro Voice music competition, which recognizes young women who choose to use their voice as a…


  • Osea Skincare

    November 14, 2005
    Osea Skincare, Malibu, CA, offered its Sea of Life facial in conjunction with the Maui Film Festival. The Sea of Life facial focuses on healing the face and body from deep within, utilizing the principles of dynamic cranial work. Caraniosacral work r…


  • Herbal Care Systems

    November 14, 2005
    Herbal Care Systems, Scottsdale, AZ, which recently launched the propylene glycol-free deodorant stick Herbal Care PG-Free, also introduced Herbal Clear PG-Free with hidrox. It delivers anti-inflammatory, antioxidant and moisturizing benefits, accord…


  • African Pride

    November 14, 2005
    African Pride has introduced a new line of hairdressers and conditioners, African Pride Blends. The line includes six products, each designed to address a specific hair care need for chemically relaxed or natural hair. African Pride Blends contain vi…


  • John Allan

    November 14, 2005
    John Allan’s, New York, has released Texture, a light hair gel to groom, shape and sculpt. Texture is suitable for all hair types, is alcohol-free and will not flake or build-up with extended use. The product’s key ingredients include gin…


  • DHC

    November 14, 2005
    DHC, San Francisco, CA, has introduced new Lip Creation Refill, a lipstick that offers interchangeable colors. The lipsticks come in pink, rose, beige, red, wine, and brown shades, and are sold in a reusable case. Lip Creatin Refill also comes in a t…


  • Nioxin

    November 14, 2005
    For back-to-school, Nioxin Research Laboratories, Lithia Springs, GA, has put together a travel tote containing six styling must-haves necessary for re-creating all the hottest hair trends. Great for any hair type, these weight-free products work esp…