Marketing News

  • Ulta Hosts Mally Beauty Promotion

    Ulta Hosts Mally Beauty Promotion

    November 10, 2015
    Beauty brand to interact with fans nationally.

  • KB Shimmer Supports Toys for Tots

    KB Shimmer Supports Toys for Tots

    November 3, 2015
    Fundraising hue launches in November.

  • Coty Acquires Digital Marketing Firm

    November 2, 2015
    Coty has entered into a definitive agreement to acquire Beamly, a digital marketing firm based in New York and London. Beamly’s main focus is on driving audience growth and engagement for consumer brands in digital media. While Beamly is a…

  • NYX Professional Makeup opened flagship retail store

    November 2, 2015
    NYX Professional Makeup opened up its first-ever flagship retail store (at the Westfield Santa Anita Mall in the greater Los Angeles region) and plans to open additional doors in 2016. “We’re very excited about this new chapter for the…

  • Lancôme is expanding

    November 2, 2015
    Lancôme is expanding its commitment to St. Jude with the Moments of Happiness campaign, which includes regional in-store events with celebrity makeup artist Mickey Williams, an interactive social media “hand heart” campaign and nati…

  • Bio-Oil created a documentary

    November 2, 2015
    Bio-Oil created a documentary in the hopes of inspiring and providing support for burn survivors in honor of fire prevention week, which ran from Oct. 4-10.  For each share of the video,  Bio-Oil will donate $1 (up to $25,000) to the P…

  • CHI has hired celebrity ambassador Zendaya

    November 2, 2015
    CHI has hired its first ever celebrity ambassador—actress, singer and pop-star Zendaya, who is known for her constantly evolving look. The alliance will include an ad and marketing campaign inspired by her trend-setting looks, social media inte…

  • FastBook from LivingSocial

    November 2, 2015
    LivingSocial is entering the appointment-booking category and is testing the waters with the beauty sector. The company has rolled out FastBook from LivingSocial as a pilot to consumers in Austin. Consumers can book and confirm a massage, facial or n…

  • Pravana ChromaSilk Vivids hair color contest

    November 2, 2015
    More than 500 students and stylists entered their brightest, head-turning color creations using Pravana ChromaSilk Vivids hair colors for a chance to win their own editorial photo shoot in Los Angeles and a multi-page feature in a national magazine.…

  • Dr. Paolo Giacomoni has launched a new skin care brand

    November 2, 2015
    Dr. Paolo Giacomoni, an expert in the development of prestige skin care products, has launched a new skin care brand called Elan Rose.…

  • L’Oréal USA has put the stopper on its deal with Michelle Phan

    November 2, 2015
    According to one report, L’Oréal USA has put the stopper on its deal with Michelle Phan, a YouTube star that the cosmetic giant signed to a deal back in 2013. Phan’s and L’Oréal’s online beauty line, Em, has been…

  • Pocketderm—an online service that offers customized prescription creams

    November 2, 2015
    Pocketderm—an online service that offers customized prescription creams for acne and anti-aging—has relaunched as Curology. Founded by dermatologist Dr. David Lortscher, the firm links patients with licensed healthcare professionals and c…

  • Dove Self-Esteem Pinterest page

    November 2, 2015
    The Dove Self-Esteem Project has launched a new Pinterest page to provide free self-esteem exercises, activities and workshop guides to inspire women to embrace the opportunity to help the girls in their lives reach their full potential. Acco…

  • Repêchage has unveiled new websites

    November 2, 2015
    Repêchage unveiled its new website and a corresponding professional site. Both allow visitors to shop anytime from their mobile phone, tablet or desktop. …

  • Gillette has rolled out its “Bond Moments” campaign

    November 2, 2015
    Ahead of the release of “Spectre,” the 24th Bond film, Gillette has rolled out its “Bond Moments” campaign that includes TV, print, online and in-store elements, plus a sweepstakes in which the winner will get an all-inclusive…