Marketing News

  • Orange Glo International

    November 14, 2005
    l Orange Glo International, Denver, CO, has made improvements to its OxiClean powder formula. New OxiClean with blue crystals uses a unique, patent-pending technology that seeks out the surfaces where stains exist, and penetrates deep into the fibers…


  • Just for Men

    November 14, 2005
    Hispanic marketing agency La Agencia de Orci & Asociados will launch a $5 million ad campaign for a new Hispanic shade of Just For Men Haircolor this fall. The 30-second TV spot for the product will air during the fourth quarter of 2003, accordin…


  • Gillette Company

    November 14, 2005
    The Gillette Company will launch two shaving systems next year. In April, Gillette will release the Venus Divine for women. The product will feature improved blade coating, microfins and lubrastrips. In March, the company will introduce the Sensor3 s…


  • Sexy Hair Concepts

    November 14, 2005
    This holiday season, Sexy Hair Concepts is giving away a complimentary mini (2.25-oz.) can of Big Sexy Hair Spray & Play with any purchase of a 10.6-oz. Spray & Play. Spray & Play is fast-drying and leaves tresses with ultra shine and hol…


  • Johnson & Johnson

    November 14, 2005
    l Johnson & Johnson has released Reach Clean Burst floss, a flavored floss that cleans in between teeth and fights bad breath. The product is available in three flavors: icy peppermint, icy spearmint and berry mint. A recent study showed that onl…


  • Unilever

    November 14, 2005
    Unilever brand Degree and Ironman Properties teamed up to create a line of co-branded antiperspirants. Degree Ironman Protection marries two well-known performance brands and repositions the Degree brand to gain a larger male consumer base, Unilever…


  • Goldwell

    November 14, 2005
    Goldwell USA has introduced Kerasilk, a line of hair care products that restore chemically-treated and mechanically-damaged hair. Kerasilk contains wheat bran lipid, silk protein formulas and vitamin E to regulate moisture absorption and evaporation,…


  • Jason Natural Cosmetics

    November 14, 2005
    Jason Natural Cosmetics, Culver City, CA, has released a new hair care line, Jason 70% Certified Organic Everyday hair care. The products contain herbs, botanicals, essential oils and hydroflorates to provide a natural defense for hair. The products…


  • Pharmaskincare

    November 14, 2005
    l To address the needs of menopausal skin, Los Angeles-based Pharmaskincare has created a six-product Soy Protein line, enriched with supportive and balancing soy protein, protective grapeseed extract, regenerating vitamin A, moisture-replenishing co…


  • Zirh Skin Nutrition

    November 14, 2005
    On July 14-17, Zirh Skin Nutrition and Nars Cosmetics hosted the first ever Gift Lounge for ESPN’s 2003 ESPY Awards in Los Angeles, CA. The gift lounge, located in the Mondrian Hotel, was exclusively for nominees of the ESPY awards. Zirh offere…


  • Keune Haircosmetics

    November 14, 2005
    l Keune Haircosmetics USA, Lawrenceville, GA, has introduced Keune Root Boost gel, a mild alkaline perm solution that can be used with shapers to give hair the proper tension for a volume support lasting approximately six weeks. The product comes in…


  • Corrective Skin

    November 14, 2005
    Corrective Skin Care Clinic has released Ice Caffe Eye gel, an eye gel that soothes, refreshes, moisturizes and de-puffs eyes that look overworked. The active ingredients include glycerin, jojoba oil, caffeine, shea butter, aloe vera, squalane, L-alp…


  • Corrective Skin

    November 14, 2005
    Corrective Skin Care Clinic has released Ice Caffe Eye gel, an eye gel that soothes, refreshes, moisturizes and de-puffs eyes that look overworked. The active ingredients include glycerin, jojoba oil, caffeine, shea butter, aloe vera, squalane, L-alp…


  • DDF

    November 14, 2005
    DDF (Doctor’s Dermatologic Formula), Yonkers, NY, has introduced Anti-Wrinkle Renewal Treatment Dermal patch technology, an anti-aging treatment for the eye area. The dermal patch’s two key ingredients are vitamin C and argireline. The co…


  • Mederma Skin

    November 14, 2005
    l For the second year in a row, Mederma Skin Care for Scars from Merz Pharmaceuticals, Greensboro, NC, has been named the product most often recommended by pharmacists when it comes to reducing scarring, according to the June 2003 issue of Pharmacy T…