Marketing News

  • The O2CH Power

    November 14, 2005
    ● The O2CH Power Corrector line, new from Spa de Soleil, Sun Valley, CA, contains O2CH’s universal oxygen, vitamin C and hemp seed oil combination, as well as extracts of calendula, lavandula, chamomile, arnica and humulus hop to comb…


  • Playtex

    November 14, 2005
    ● Playtex has chosen USA Technologies’ e-Port technology to equip vending machines that dispense Banana Boat sun care products. Marketing company Vision North America LLC is selling these machines to resorts, golf courses, tennis club…


  • Academy Award

    November 14, 2005
    ● Academy Award-nominated British makeup artist Tina Earnshaw has launched her Tina Earnshaw Makeup Inc. line in the U.S. The collection includes shades ranging from muted neutrals to daring neons, from lip gloss to brushes. The pigment- ri…


  • Jane Iredale

    November 14, 2005
    ● Jane Iredale, Great Barrington, MA, launched the fall-winter mineral cosmetic Cognac collection including Pumpkin Complete Colour for eyes lips and cheeks; Triple Cognac Trio eyeshadow in brown, camel and peach-champagne and Rum Raisin Pu…


  • Fragrance House

    November 14, 2005
    ● Fragrance house Guerlain Paris will launch its 2003 Holiday Colour collection next month. The limited edition collection includes Météorites Voyage compact and powder for the face, as well as Divinora All-Over powder, Radiant…


  • Goldwell

    November 14, 2005
    ● For the holidays, Goldwell USA offers Definition Kids Hair & Body shampoo. This mild product contains blueberry milk and wheat proteins to strengthen, detangle and improve the shine of hair. It retails in an 8.4- oz. bottle with a t…


  • Rockford

    November 14, 2005
    ● Rockford, IL-based Colorlab Cosmetics launched the Pouty Pocket palette, a collection of nine universal lipstick shades and one lip gloss in a slim silver compact with a mirror and brush.…


  • Essencia

    November 14, 2005
    ● Essencia: Aromatics for the Skin, Shreveport, LA, creates handcrafted products and packaging using essential oils and carefully selected botanicals and no artificial or synthetic ingredients. Collections include soap, skin care, gentleman&…


  • Lumene

    November 14, 2005
    ● After a successful U.S. debut in several test markets (Providence, RI; Charlotte, NC and Westchester County, NY), CVS will introduce Finnish skin care brand Lumene to select Northeast CVS stores in November. The brand is expected to hit…


  • ISO Prescriptive

    November 14, 2005
    ● ISO Prescriptive, a Zotos International brand, has launched Transforming Firm Hold mousse, a styler for color-treated and texturized hair that needs additional volume. Executives said the product’s triactive technology uses positi…


  • Helen of Troy

    November 14, 2005
    ● Helen of Troy Limited will acquire from Unilever the rights to Brut in the U.S., Canada and the rest of the Western Hemisphere for $55 million. Idelle Labs Ltd., a Helen of Troy subsidiary, will market and sell the Brut line of products…


  • Pfizer

    November 14, 2005
    ● Pfizer Inc. has launched Natural Citrus Listerine mouthwash, a milder, citrus-flavored mouthwash with the same germfighting power as the original Listerine version. Executives said the product contains a refreshing blend of essential oils…


  • American Crew's

    November 14, 2005
    ● American Crew’s new Classic Wax offers men a highly pliable styling product for styles ranging from trendy to classically groomed this month. The lightweight formulation moisturizes the hair with subtle shine without leaving residue…


  • Buroland Production

    November 14, 2005
    ● Buroland Production, Inc., Brooklyn, NY, is launching a new line of exfoliators, bath salts and massage oils using Black Sea pink salt.…


  • The Body Shop

    November 14, 2005
    ● The Body Shop, Burlingame, CA, unveiled its Winter Party 2003 special edition makeup collection with illuminating products such as Shimmer Cubes for the eyes, lips and cheeks and Sparkle Liquid lip color. Also new is the holiday limited…