Marketing News

  • Sporting goods

    November 14, 2005
    Sporting goods and apparel marketer Everlast Worldwide Inc. has signed a licensing deal with Paris-based PAC Paris to create a line of Everlast beauty care products, which will include men’s and women’s fragrances, deodorants and grooming…


  • Babor Cosmetics

    November 14, 2005
    Babor Cosmetics, Palm Beach, FL, has released its Multi-Active Vitamin fluid for dry skin lacking in natural oils. The Multi-Active Vitamin fluid regulates the hydrophilic mantle of the skin, promotes its natural defenses and leaves it silky-soft. Th…


  • Donell Inc.

    November 14, 2005
    New York-based Donell, Inc. introduced Cx Rosacea Therapy and Cx Eczema Relief—mucopolysaccharide-cartilage complex products with hyaluronic acid. The emollient treats rosacea flare-ups and eczema outbreaks. Cx Rosacea Therapy can be prescribed…


  • PartyLite Gifts

    November 14, 2005
    l PartyLite Gifts Inc., Plymouth, MA, has launched a line of summer candles specifically suited for the outdoors, such as Summer Fest Fruitlights tea light set.…


  • Paul Mitchell

    November 14, 2005
    Paul Mitchell’s PM Shines, launching in September, is a deposit-only, ammonia-free demi-permanent hair color. The hair color line consists of 20 inter-mixable colors and a Clear Shine that can be mixed with the total color palette to create a m…


  • Laboratoires Valmont

    November 14, 2005
    Laboratoires Valmont, Morges, Switzerland, introduced Regenerating Mask treatment and Masque Regenerateur. The Regenerating Mask treatment is a 100% collagen-based skin-firming mask with active ingredients to help reactivate the skin’s deficien…


  • MagicTan

    November 14, 2005
    l MagicTan, Los Angeles, the latest innovation in UV-free technology by former Motorola engineers, creates a golden brown, natural looking tan via a proprietary bronzing solution. The compact machine offers tanning in less than a minute, and has 40 s…


  • Prostate Cancer Awareness

    November 14, 2005
    l September marks Prostate Cancer Awareness Month and in support, MiN will donate proceeds from the sale of all MiN Wash, which treats and prevents hair loss and maintains tonality, purchased in September to the Prostate Cancer Research Institute. Mi…


  • BPI Launches First Scent

    November 14, 2005
    Fashion designer Narciso Rodriguez launched an eponymous fragrance, Narciso Rodriguez for Her, in June. At the debut Mr. Rodriguez said, “Every designer dreams of creating his first fragrance. I’ve had this vision for a long time.”…


  • BPI Launches First Scent

    November 14, 2005
    Fashion designer Narciso Rodriguez launched an eponymous fragrance, Narciso Rodriguez for Her, in June. At the debut Mr. Rodriguez said, “Every designer dreams of creating his first fragrance. I’ve had this vision for a long time.”…


  • Elumen

    November 14, 2005
    Elumen Prepare, new from Goldwell USA, neutralizes the negative charge in hair and allows Elumen color pigments to firmly anchor on hair and enhance the brilliance and endurance of color, executives said. l…


  • British Hairstylist

    November 14, 2005
    British hairstylist Charles Worthington now offers his Results and Big Hair product lines in Duane Reade in New York. Executives said consumers will pay as much as $140 on haircuts but save money on hair products.…


  • diabetics

    November 14, 2005
    Twenty-five percent of diabetics in the U.S. will develop foot problems, according to Boca Raton, FL-based Eulactol USA. The company offers Flexitol Heel balm using 25% urea to moisturize anhydrotic areas of the foot.…


  • Aquasonic

    November 14, 2005
    AquaSonic Water Jet Oral Care systems from Attitude Plus, Chicago, promises to make battery-powered toothbrushes easier to use with an unscrewable handle for water, a pressure-adjusting pump and a spray for cleanup. An oral irrigator attachment is al…


  • Apothia

    November 14, 2005
    Apothia.if, the essential oil-based fragrance from Apothia at Fred Segal, has extended the line with a body wash and body lotion. Infused with grapeseed oil, oats, vitamins and chamomile water, they retail for $30 each.…