Marketing News

  • Healing Garden Waters Intense

    November 14, 2005
    Healing Garden Waters Intense, a trio of stronger Healing Garden scents from Coty, is expected to boost mass market fragrance sales this September. Pure Joy Intense, Perfect Calm Intense and Sheer Passion Intense use the brand’s waterborne frag…


  • Kenneth Cole

    November 14, 2005
    Kenneth Cole will add Black to its men’s fragrance lineup this fall, housed in an ebony cylindrical bottle featuring Kenneth Cole’s signature and white logo on the front. Black’s target audience is men ages 18-49.…


  • Andre Agassi

    November 14, 2005
    Tennis champion Andre Agassi is the new spokesperson for Aramis Life, an olivewood-based men’s fragrance set to debut in October. The fragrance appeals to men ages 25-40.…


  • Clarins' Azzaro

    November 14, 2005
    Visit, a men’s fragrance under Clarins’ Azzaro banner, will launch this September. The sensual, spicy and smoky blue-colored juice is housed in a triangular clear bottle, topped with a titanium gray spray-through cap. Visit retails in 1.7…


  • John Paul Mitchell

    November 14, 2005
    John Paul Mitchell Systems (JPMS) offers a series of back-to-school values, such as a 33.8-oz. Awapuhi shampoo and The Conditioner or The Detangler in carriers for $22, and a free 3.4-oz. Super Clean Sculpting gel with a purchase of a 16.9-oz. Freeze…


  • Diane Von Furstenberg

    November 14, 2005
    l Diane Von Furstenberg and Inter Parfums will unveil a 90-SKU color cosmetics and fragrance line next month, inspired by pre-makeup artist grande dames. Diane Von Furstenberg Beauty will debut at Henri Bendel.…


  • Rusk

    November 14, 2005
    Rusk and Hawaiian Tropic joined forces for the 20th annual Miss Hawaiian Tropic International pageant in May in Oahu, Hawaii. Seventy beauties from around the world competed and all received a Rusk Aromatherapy gift basket. Winner Erica Reams from Tu…


  • Old Spices

    November 14, 2005
    l Los Angeles-based Universal Group launched Old Spice High Endurance razors as part of a licensing agreement with Procter & Gamble. New products include the High Endurance Shaving System with rubber grip handles, pivoting triple blade heads and…


  • PeterThomasRoth

    November 14, 2005
    l PeterThomasRoth Clinical Skin Care, New York, unveiled a series of new products for streamlined skin care regimens: Anti-Aging cleansing gel with salicylic and glycolic acids and natural extracts; Max Anti-Shine Mattifying; Max Retinol Wrinkle Repa…


  • Sothy's Homme

    November 14, 2005
    Sothys Homme, a new line from Sothys Paris, has products that target men’s skin issues such as shaving irritation, razor bumps and excess oil. The products include a 50-minute Destressing Institute treatment as well as Hydrating Active Care res…


  • Santa Maria

    November 14, 2005
    Santa Maria, CA-based Den-Mat Corp. recently reformulated its Rembrandt Plus Superior Whitening kit to make teeth up to nine shades whiter in two weeks. The kit features a new double barrel syringe for enhanced whitening gel application and a comfort…


  • Crushed Pearls

    November 14, 2005
    Crushed pearls are featured in Jenju’s Signature Pearl cream. The Newport, CA-based company has mixed together antioxidant and protein-rich pearl powder with herbs, oils and vitamins to create this moisturizing cream that improves the skin&rsqu…


  • PHyto

    November 14, 2005
    Phyto 58 PNG, new from Yon-Ka Paris, corrects capillary fragility and tissue toxins overnight. This formula was designed for normal/oily hyper-pigmented skin using rosemary essence and extract, corn and soybean oil, wheat germ oil, vitamins E and F a…


  • Babor's Scen Tao

    November 14, 2005
    Babor’s ScenTao fluid infuses an Asian anti-stress and skin moisturizing blend of green tea, ginseng, gingko biloba and jujube extracts and panthenol. The soothing ScenTao fragrance captures a tangy head note, a white floral, cardamom and green…


  • GoSmile

    November 14, 2005
    This month, GoSmile, New York, is introducing AM/PM toothpastes, two formulations infusing essential oils (citrus and peppermint for the AM toothpaste and mint, lavender, chamomile and vanilla for the PM toothpaste). Also included are silica to gentl…