Marketing News


  • OTC/Medicated

    Boudreaux’s Butt Paste Salutes Military's New Moms

    Diaper rash brand Boudreaux’s Butt Paste joined forces with Operation Shower to host a baby shower for nearly 50 expecting military moms and dads in Foxborough, MA. Operation Shower is a non-profit military organization that celebrates military…
    10.02.17

  • Functional Ingredients | Hair Care

    Superfood Vitality Treatments from Pureology

    Pureology is rolling out new Superfood Vitality Treatments, a pair of silicone- and  sulfate-free masks packed with rich essential natural nutrients to nourish and fortify hair. The two SKUs are formulated with Pureology’s signature AntiFa…
    10.02.17

  • Luv Out Loud by NYX

    NYX Professional Makeup has launched a social media contest called Luv Out Loud, which gives fans the chance to win a $10,000 donation to their favorite charity. The social media contest supports the launch of the new Luv Out Loud lipstick line.…
    10.02.17

  • AP/Deo

    Scents of Eden

    Schmidt’s Naturals and Edens Garden have joined forces to create Earth + Wood, a limited-edition, fall-inspired deodorant scent, which is made with pure essential oils from Edens Garden. “Schmidt’s Naturals’ distinct poin…
    10.02.17

  • Hair Care | Household Cleaning | Laundry Care | Skin Care

    Amway Hears Coach's Call

    The USA Today Sports “Amway Coach’s Call of the Week”—a weekly poll for college football fans in partnership with Amway—is well underway. “Amway has been a proud sponsor of the Coaches Poll for the past four y…
    10.02.17

  • Color Cosmetics | Skin Care

    Target Expands K-Beauty

    Target is expanding its K-Beauty range with new Glow Studio for Target, created by K-beauty expert Glow Recipe. “K-Beauty is one of the fastest growing categories in premium skin care at Target, and this fall, we’re continuing to add…
    10.02.17

  • Air Care/Environmental Fragrance | Functional Ingredients | Polymers

    Shining Sol Candle Is Top Shop

    A Manassas, VA candle store owned by musician and author Pete Evick has been named top gift shop in Northern Virginia by Virginia Living magazine. The honor came just 10 months after Vick took his once online-only candle company, Shining Sol Candle,…
    10.02.17

  • Color Cosmetics | Pigments | Skin Care

    Rashida Jones Is an Almay Insider

    Almay has inked an accord with Rashida Jones; the actress, screenwriter and producer is now serving in the newly created role of “Almay Insider.” The announcement came shortly after the brand revealed its “Reveal the True You”…
    10.02.17

  • Functional Ingredients | Oral Care

    Angie Everhart Represents Oralgen

    Oralgen, maker of at-home teeth whitening brand NuPearl, has tapped supermodel and actress Angie Everhart to represent the brand. The partnership is a natural one, since Everhart has made health and wellness a way of life following her fight with thy…
    10.02.17

  • Skin Care

    Vital Proteins Adds Vegan Supplements

    Vital Proteins has launched 100% vegan supplements including Organic Beauty Boost capsules. Each serving offers 500% of the daily value of biotin and 300% of the daily value of vitamin C, both of which directly and effectively impact collagen product…
    10.02.17

  • Color Cosmetics | Functional Ingredients | Pigments

    Rihanna’s Fenty Beauty Debuts

    Rihanna, in partnership with LVMH’s Kendo Brands, has rolled out Fenty Beauty, in an unprecedented 1,600 stores across 17 countries—all in one day. Fenty Beauty, according to Kendo, redefines the rules with light-as-air formulas that love…
    10.02.17

  • OTC/Medicated

    CVS Pharmacy Rolls Out Vending Machines

    CVS Pharmacy is rolling out automated retail vending machines stocked with over-the-counter health and personal care products as well as other necessities like “better-for-you” snacks that are typically sold at its pharmacy locations nati…
    10.02.17

  • Color Cosmetics

    Cargo Travels To A Galaxy Far, Far Away for Holiday 2017

    Limited edition Star Wars: The Last Jedi capsule rolls out next month.
    09.19.17

  • Functional Ingredients | Personal Cleansers | Skin Care
    Amazon Is High on Wildflower Products

    Amazon Is High on Wildflower Products

    A growing demand for cannabis-based personal care products.
    09.14.17

  • Contouring Kit Arrives  at BareMinerals

    Contouring Kit Arrives at BareMinerals

    The new BareMinerals Barepro Contour Face-Shaping Trio ($24) is billed as a blendable kit of specially calibrated shades to flatter features in three simple steps. Each shade was meticulously developed for a specific purpose, and when combined,…
    09.01.17

  • Zola, wedding services provider can now register for Drybar services

    Zola, a fast growing wedding services provider, has formed an exclusive registry partnership with Drybar. Engaged couples can now register for Drybar services on Zola. “Weddings are such a big part of our business and we are so excited tha…
    09.01.17

  • Zea Skin Solutions makes its GNC debut

    St. Louis-based ingestible beauty brand ZSS (Zea Skin Solutions) makes its GNC debut next month with two targeted dietary supplements—Clear Skin, which addresses concerns of blemishes and sensitivity, and Radiant Skin, formulated to combat the…
    09.01.17

  • Skin Care

    Cosmoprof NA Lists 2017 Favs

    Cosmoprof North America (CPNA) unveiled the list of products that were favored by 2017 Trendscouts Program. Roughly 100 products were chosen from more than 1,200 participating exhibitors, including Amik’s Perk Up Dry Shampoo, Colorphlex’s…
    09.01.17

  • Skin Care

    Mother Dirt Is “Made Safe”

    Mother Dirt, the firm that touts live probiotic skin care products that nurture the good bacteria of the skin, says its AO+ Mist now bears the “Made Safe” (Made with Safe Ingredients) seal, designating that the formulation is free of any…
    09.01.17

  • Color Cosmetics | Pigments

    Sleek MakeUP at Walgreens

    Walgreens is bringing Sleek MakeUP, a fast growing mass market cosmetics brand in the UK, to its beauty aisles at more than 150 stores and on Walgreens.com. Sleek was an early pioneer of the contouring trend with the launch of Contour Kit in 200…
    09.01.17