Marketing News

  • Digital Makeover App

    August 3, 2015
    Cosmetics brand Nudestix has forged a partnership with digital makeover app Perfect365 in which users will now be able test out a #GONUDE makeover featuring digitized Nudestix products, then buy the featured eye, lip and cheek colors from their…

  • eSalon is adding a subscription service

    August 3, 2015
    eSalon is adding a subscription service. With ‘The Match-Up’ clients will receive a monthly shipment of three professional-grade hair care and styling products selected to address their specific needs. For $30 plus shipping, users will ge…

  • Telebrands violated the New Jersey Consumer Fraud Act

    August 3, 2015
    Telebrands, the original creator of the “As Seen On TV” logo and products like Ambervision glasses, the SliceOMatic and a few personal care products, has agreed to revise its Interactive Voice Response (IVR) merchandise ordering system an…

  • Best Beach & Sport Sunscreens list.

    August 3, 2015
    Six of Hain Celestial Group’s Alba Botanica, Jason and Earth’s Best sunscreens have been named to the Environmental Working Group (EWG) “Best Beach & Sport Sunscreens” list. …

  • Almay The American Look

    August 3, 2015
    Revlon made changes to its marketing campaign for the Almay brand after a complaint was filed by ad watchdog ( The firm had been using the slogan: “Almay Simply American.” Now Almay’s website and…

  • Old Spice created a online game

    August 3, 2015
    Old Spice created a new interactive online game at to support of the brand’s lineup of body washes and Re-fresh body sprays. In the game, the P&G brand offers fans a way to discover the universe inhabiting Old Spice G…

  • Gold Standard Collection

    August 3, 2015
    Cosmedicine has rolled out the Gold Standard Collection of skin care products. The range was developed by Mark Potter, who has formulatied for a range of trusted beauty brands like Dr. Dennis Gross, Erno Laszlo, Prada Skincare and Laura Mercier.…

  • #HowDoYouLoveWildlife

    August 3, 2015
    Dawn Dish Soap is celebrating its history of supporting wildlife with the debut of its “We All Love Wildlife” video series. It showcases the positive influence that wildlife has had on rescue volunteers from Dawn’s long standing wil…

  • Zim’s product line

    August 3, 2015
    Perfecta Products, Inc. has rolled out its rebranded Zim’s product line as Zim’s Max, featuring a new logo and package design. The new packaging is a move to better position the Zim’s Max product line under a single identity that re…

  • VO5 Rolls Out Frizz-Free Promotion

    VO5 Rolls Out Frizz-Free Promotion

    July 31, 2015
    Debuts new three-step process.

  • Digital Drives Down Ad Spending Gains

    Digital Drives Down Ad Spending Gains

    July 15, 2015
    Spending increases just 2% in 2014.

  • Women Prefer Showers to Conflakes

    Women Prefer Showers to Conflakes

    July 8, 2015
    Most would skip breakfast before bathing

  • Proenza Schouler and L’Oréal To Market Fragrances

    July 1, 2015
    L’Oréal has inked a license agreement with Proenza Schouler for the creation and development of fine fragrances. The New York based women’s wear brand was founded by designers Jack McCollough and Lazaro Hernandez in 2002. &ldquo…

  • Instagram measuring the success of ads

    July 1, 2015
    Like it…then buy it. Instagram launched ads about year and a half ago, and now the platform wants to take things to the next level, offering a means for consumers to not only like what they see, but buy it too. According to a company blog post…

  • QVC founder Joseph Segel has come out of retirement to launch ProfilePro

    July 1, 2015
    QVC founder Joseph Segel has come out of retirement to launch ProfilePro, a new business that he contends will disrupt the hair care business. ProfilePRO is billed as a “totally new customized hair care system enabling hundreds of millions of p…