Marketing News


  • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Personal Cleansers | Polymers | Skin Care
    Millennials Are the Ones to Watch

    Millennials Are the Ones to Watch

    What makes Millennials tick? Meredith Corporation is determined to find out, following the release of its Women 2020 research study targeting this 80 million strong consumer group. Meredith's Women 2020 proprietary study is designed to help marke…
    08.06.15

  • Politics and Perfume

    His poll numbers may be on the rise in terms of his Republican Presidential Nomination, but in the personal care sector, Donald Trump’s stock isn’t faring as well. Both Perfumania and Farouk, companies with connections to The Donald, are…
    08.03.15

  • Third annual Brand Innovator’ list

    Lindsay Chastain, digital marketing director at Sephora; Susan Kim, VP, global strategic marketing at Benefit Cosmetic; and Shaunte Mears-Watkins, director of marketing, laundry at The Clorox Company were named to the third annual Brand Innovators&rs…
    08.03.15

  • #DitchTheDrama

    As part of its Air Dry Revolution campaign, Procter & Gamble’s Aussie hair care brand has teamed up again with “Sh*t Girls Say” star Graydon Sheppard to release the second “Sh*t Girls Say About Hair” video. Also cele…
    08.03.15

  • Best Shine Enhancing Product

    Henkel’s Schwarzkopf has won its first Women’s Health Beauty Award win in the “Best Shine Enhancing Product” category for its Ultime Diamond Color & Radiance Shine Boost Tonic. Women’s Health Beauty Awards honors…
    08.03.15

  • Sensitive Cooling products

    Nivea Men has drafted Red Sox pitcher Joe Kelly to help promote its new line of Sensitive Cooling products, including the new cooling shave gel and cooling post-shave balm.…
    08.03.15

  • Digital Makeover App

    Cosmetics brand Nudestix has forged a partnership with digital makeover app Perfect365 in which users will now be able test out a #GONUDE makeover featuring digitized Nudestix products, then buy the featured eye, lip and cheek colors from their…
    08.03.15

  • eSalon is adding a subscription service

    eSalon is adding a subscription service. With ‘The Match-Up’ clients will receive a monthly shipment of three professional-grade hair care and styling products selected to address their specific needs. For $30 plus shipping, users will ge…
    08.03.15

  • Telebrands violated the New Jersey Consumer Fraud Act

    Telebrands, the original creator of the “As Seen On TV” logo and products like Ambervision glasses, the SliceOMatic and a few personal care products, has agreed to revise its Interactive Voice Response (IVR) merchandise ordering system an…
    08.03.15

  • Best Beach & Sport Sunscreens list.

    Six of Hain Celestial Group’s Alba Botanica, Jason and Earth’s Best sunscreens have been named to the Environmental Working Group (EWG) “Best Beach & Sport Sunscreens” list. …
    08.03.15

  • Almay The American Look

    Revlon made changes to its marketing campaign for the Almay brand after a complaint was filed by ad watchdog truthinadvertising.org (www.TINA.org). The firm had been using the slogan: “Almay Simply American.” Now Almay’s website and…
    08.03.15

  • Old Spice created a online game

    Old Spice created a new interactive online game at www.musclesurprise.com to support of the brand’s lineup of body washes and Re-fresh body sprays. In the game, the P&G brand offers fans a way to discover the universe inhabiting Old Spice G…
    08.03.15

  • Gold Standard Collection

    Cosmedicine has rolled out the Gold Standard Collection of skin care products. The range was developed by Mark Potter, who has formulatied for a range of trusted beauty brands like Dr. Dennis Gross, Erno Laszlo, Prada Skincare and Laura Mercier.…
    08.03.15

  • #HowDoYouLoveWildlife

    Dawn Dish Soap is celebrating its history of supporting wildlife with the debut of its “We All Love Wildlife” video series. It showcases the positive influence that wildlife has had on rescue volunteers from Dawn’s long standing wil…
    08.03.15

  • Zim’s product line

    Perfecta Products, Inc. has rolled out its rebranded Zim’s product line as Zim’s Max, featuring a new logo and package design. The new packaging is a move to better position the Zim’s Max product line under a single identity that re…
    08.03.15

  • VO5 Rolls Out Frizz-Free Promotion

    VO5 Rolls Out Frizz-Free Promotion

    Debuts new three-step process.
    07.31.15

  • Air Care/Environmental Fragrance | AP/Deo | Color Cosmetics | Disinfectants | Fine Fragrance | Hair Care | Household Cleaning | Laundry Care | Oral Care | OTC/Medicated  | Personal Cleansers | Skin Care | Sun Care
    Digital Drives Down Ad Spending Gains

    Digital Drives Down Ad Spending Gains

    Spending increases just 2% in 2014.
    07.15.15

  • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care | Surfactants
    Women Prefer Showers to Conflakes

    Women Prefer Showers to Conflakes

    Most would skip breakfast before bathing
    07.08.15

  • Proenza Schouler and L’Oréal To Market Fragrances

    L’Oréal has inked a license agreement with Proenza Schouler for the creation and development of fine fragrances. The New York based women’s wear brand was founded by designers Jack McCollough and Lazaro Hernandez in 2002. &ldquo…
    07.01.15

  • Instagram measuring the success of ads

    Like it…then buy it. Instagram launched ads about year and a half ago, and now the platform wants to take things to the next level, offering a means for consumers to not only like what they see, but buy it too. According to a company blog post…
    07.01.15