Marketing News


  • Galderma Laboratories’ Cetaphil Baby has expanded

    Galderma Laboratories’ Cetaphil Baby has expanded into Walmart and  Baby. It is also sold at Cetaphil.com, Diapers.com, Drugstore.com and Amazon.com.  …
    06.01.15

  • Advertising’s 10 Greatest Icons

    The Museum of Broadcast Communications is honoring SC Johnson’s well-known Raid bugs as one of “Advertising’s 10 Greatest Icons.” In addition to the recognition, the pesty Raid bugs are included in a multimedia exhibition runn…
    06.01.15

  • Kiss My Face will donate to Swim Across America

    Kiss My Face has been a sponsor of Swim Across America since 2013. Now, it is expanding its support to the organization with a new partnership with Whole Foods Market. This year, Kiss My Face will donate $.10 for every Kiss My Face sunscreen sold at…
    06.01.15

  • Agel Enterprises to unveil a new skin care system

    Agel Enterprises says it will unveil a new skin care system at its annual convention that will be held in Lyon, France in September. According to the firm, the range has been developed by a “distinguished cosmetic chemist” to “renew…
    06.01.15

  • StriVectin has linked up with mySkin

    StriVectin has linked up with skin imaging firm mySkin to offer StriVectin Transdermal Skin Analysis featuring dermograph, a diagnostic tool giving consumers a holistic understanding of their own skin’s needs. A non-invasive hand-held device…
    06.01.15

  • "It's THAT Worth It To Me" social media campaign

    The first line of defense in helping to reduce the risk of developing melanoma is by wearing broad spectrum UVA and UVB SPF protection, and L’Oréal Paris and the Melanoma Research Alliance (MRA) have launched the “It’s THAT W…
    06.01.15

  • Keds and eos have teamed up

    Keds and eos have teamed up on a collection of three sneakers inspired by the flavors and colors of the personal care brand’s well-known Smooth Sphere Lip Balms. The limited edition shoe styles, which are sold exclusively at Shoe Carnival, come…
    06.01.15

  • Axe and Esquire to showcase their original work at New York Fashion Week this Fall

    Axe and Esquire are giving aspiring menswear designers a chance to showcase their original work at an event during New York Fashion Week this Fall. As part of the Axe White Label Collective, five aspiring designers will be selected to turn their a…
    06.01.15

  • Dree Hemingway is new face for Coty’s Chloe fragrance advertising campaign

    Dree Hemingway is new face for Coty’s Chloe fragrance advertising campaign. The actress and model will make her debut in September. Hemingway made a catwalk appearance at the last Chloe runway in March 2015 in Paris. “She complet…
    06.01.15

  • Moroccanoil has been expanding its global distribution

    Moroccanoil has been expanding its global distribution strategy into travel and duty free retail channels, including airport stores and in-flight, cruise and ferry selling. The official rollout began in October of 2014 with point-of-sale launches in…
    06.01.15

  • P&G brands Tide and Gain are partnering with Safe Kids Worldwide

    P&G brands Tide and Gain are partnering with Safe Kids Worldwide, a nonprofit organization working to keep kids safe from preventable injuries. The partnership marks the launch of the Up, Up and Away campaign, a laundry safety initiative remin…
    06.01.15

  • Almay is collaborating with the USO

    Almay is collaborating with the USO and will honor the women of the US military and veterans. It will focus on UStroops as they transition from service back to their communities. The brand will make a $250,000 contribution to organization. Committing…
    06.01.15

  • CND hosted its fifth “I Heart CND” event

    On Sunday, May 3, CND hosted its fifth “I Heart CND” event at MK Beauty Club in Los Angeles, CA for nail professionals in the LA area. Featuring Summer 2015 trends and nail styles, this high-energy event transported local Nail Professiona…
    06.01.15

  • Skin Inc.’s Skin Supplement Bar is expanding

    Skin Inc.’s Skin Supplement Bar is expanding its US and Canadian presence with Sephora in which customers will be able to create a custom skin care serum, My Daily Dose, designed for their unique needs.  “With Skin Inc, Skin Suppl…
    06.01.15

  • Bobbi Brown Cosmetics has unveiled a new Long-Wear Eye Collection

    Bobbi Brown Cosmetics has unveiled a user-generated, content driven campaign, #LONGWEARLIFEPROOF, to celebrate the launch of the brand’s new Long-Wear Eye Collection. The campaign features some of the world’s greatest female extreme athle…
    06.01.15

  • Black Opal’s Flawless Perfecting Concealer has been named “Best in Black Beauty Awards.”

    Black Opal’s Flawless Perfecting Concealer has been named a winner of the 2015 Essence Magazine “Best in Black Beauty Awards.” In the May issue of Essence celebrity makeup artist Porsche Cooper said of the concealer &ldquo…
    06.01.15

  • Coppertone the official sun care partner of US Soccer and the National Women’s Soccer League (NWSL)

    Soccer United Marketing and Bayer HealthCare have announced a multi-year, multi-property partnership making Coppertone the official sun care partner of US Soccer and the National Women’s Soccer League (NWSL). Coppertone will support the US…
    06.01.15

  • Alberto VO5 has a Facebook-based petition out for a star of its own on Hollywood Boulevard

    Alberto VO5 has a Facebook-based petition out for a star of its own on Hollywood Boulevard. The legendary hair care brand was created in 1955 after a Culver City chemist named Alberto developed a reatment with five vitamin oils that kept TV star…
    06.01.15

  • Dreft has expanded its product lineup

    Dreft, the 80-year-old baby laundry detergent brand that’s the top choice of pediatricians and dermatologists, has expanded its product lineup for every stage from newborn through the toddler years. Dreft’s portfolio now includes: Dr…
    06.01.15

  • Actives | Functional Ingredients | Polymers | Sun Care
    The Best Summer Ever?

    The Best Summer Ever?

    Sweepstakes winner gets family reunion courtesy of Energizer.
    05.20.15