Marketing News


  • Functional Ingredients | Household Cleaning | Surfactants

    Uniquely J Officially Launched

    Jet.com has officially launched its new brand, Uniquely J, which has 50 products across several categories including plant-based cleaning products and laundry. The products all boast modern packaging designed by artists Jet.com partnered with from ar…
    12.01.17

  • Color Cosmetics | Skin Care

    Virtual Product Try-ons

    Perfect Corp. is working with 100% Pure Cosmetics to offer virtual in-app try-ons and livestream beauty broadcasts within the award-winning YouCam Makeup app. The partnership marks YouCam Makeup’s first dive into the natural beauty space. The v…
    12.01.17

  • Skin Care

    Kiehl’s X Disney

    Kiehl’s Since 1851 is partnering with Disney this holiday season on a collection featuring Mickey Mouse. Part of the collaboration furthers the company’s support of organizations that work to help children and their families thrive:…
    12.01.17

  • Hair Care

    Garnier's Rinse, Recycle, Repeat Campaign

    Union College students were recently named the winners of Garnier’s national Rinse, Recycle, Repeat campaign, created in partnership with TerraCycle and DoSomething.org, and as a result, their Lincoln, NE college campus will receive a green gar…
    12.01.17

  • Functional Ingredients | Laundry Care

    Febreze One Campaign

    To mark the full roll out of Febreze One fabric and air freshener, P&G created a national television spot that takes a humorous, disruptive look at the lengths some people go to in order to avoid the overwhelming harsh sprays and scents that can…
    12.01.17

  • Air Care/Environmental Fragrance

    Yankee Candle Opens Pop-up Shop in New York City

    Yankee Candle has opened its first experiential pop-up shop, CandlePower by Yankee Candle, in New York City. Located at 503 Broadway in the SoHo neighborhood, the 5,340-square-foot store features 10 immersive exhibits that are said to ignite the sens…
    12.01.17

  • Color Cosmetics | Hair Care | Skin Care
    Aja Naomi King is New Spokeswoman for L

    Aja Naomi King is New Spokeswoman for L'Oréal Paris

    Will front new True Match Lumi Glow collection in 2018.
    12.01.17

  • Color Cosmetics | Fine Fragrance | Skin Care

    It Doesn't Add Up!

    Holiday shoppers pay the price for poor math skills
    11.21.17

  • Color Cosmetics
    Tarte Goes (RED)

    Tarte Goes (RED)

    Two limited edition palettes to support global fight against AIDS.
    11.21.17

  • Air Care/Environmental Fragrance

    Scentsicles Rolls Out Ultimate Christmas Party Giveaway

    ScentSicles has kicked off its "Ultimate Christmas Party Giveaway,” in which winner will get everything a party host needs to throw the ultimate holiday bash.   One grand prize winner will receive $1,500 to help spruce up…
    11.20.17

  • Hair Care | Household Cleaning | OTC/Medicated | Packaging | Packaging | Personal Cleansers | Skin Care | Testing
    Beat the Box & the Mom-and-Pops

    Beat the Box & the Mom-and-Pops

    McKinsey asks, 'should CPG go D-t-C?'
    11.08.17

  • YourGoodSkin Debuts at Walgreens

    YourGoodSkin, a new skin care range billed to “scientifically developed to help prevent skin problems before they occur,” is launching exclusively at select Walgreens stores and on Walgreens.com in the US and at Boots stores and on boots.…
    11.01.17

  • Perricone MD Expands No Makeup Collection

    Perricone MD is expanding its No Makeup Collection with a multi-purpose Instant Blur compact and expanded shades of foundation to meet lighter and deeper skin tones.  The multi-tasking Instant Blur compact contains alpha lipoic acid, which is sa…
    11.01.17

  • Kiehl’s Enters Sephora

    Kiehl’s Since 1851 debuted in four Sephora stores in October and has a fifth store opening this month. After launching on Sephora.com in August, this second phase of Kiehl’s partnership with the prestige beauty retailer had Kiehl’s…
    11.01.17

  • Gyllenhaal Shills for Calvin Klein

    Calvin Klein Fragrances, a division of Coty Inc. has unveiled a new worldwide print advertising campaign for Eternity Calvin Klein featuring actor Jake Gyllenhaal. Conceived creatively in close collaboration with Gyllenhaal and shot by photographer W…
    11.01.17

  • Mane Choice Partners with Target

    The Mane Choice is partnering with Target and brand ambassador Malaysia Pargo to launch the Heavenly Halo Collection, an assortment of six hair care products that help restore moisture-depleted hair with intense hydration. Target is the exclusive lau…
    11.01.17

  • Lavern Cox Teams Up with Orly

    “Orange is the New Black” actress and LGBT activist Lavern Cox has co-created a limited-edition collection of six shades of polish with Orly. The range, called Celebrate Yourself, features shimmering metallics with names like Shine, Party…
    11.01.17

  • Nootkatone-based Pest Control

    Is nootkatone the next big thing in pest control? Swiss firm Evolva says it has finalized negotiations for a contract with the US government to advance the development of safe, effective, and sustainably-sourced next-generation products that can prov…
    11.01.17

  • Did You Love Your Hair Last Month?

    It’s a 10 Haircare declared October 10 as National “Love Your Hair Day.” There was a Times Square takeover in New York City on that day, including a digital billboard on NASDAQ and It’s a 10 Haircare street teams handing out 1…
    11.01.17

  • Iredale Partners with Neiman Marcus

    Iredale Mineral Cosmetics, Ltd. (IMC) has announced a retail partnership with luxury department store Neiman Marcus. The Jane Iredale brand is now on NeimanMarcus.com and can be found inside the retailer’s Boston, Charlotte, NC and Plano, TX lo…
    11.01.17