Marketing News

  • Derma e has linked up with Whole Planet Foundation

    January 1, 2014
    Derma e has linked up with Whole Planet Foundation to help Whole Planet Foundation fund microlending programs that provide financial assistance to entrepreneurs living in poor communities in 58 countries. Established by Whole Foods Market, Whole Pla…


  • A new Glade’s campaign featured an original holiday song

    January 1, 2014
    During the holiday season, a new Glade’s campaign featured an original holiday song—“This is My Wish,” written specifically for Glade’s 30-second TV spot—sung by Grammy-nominated musical artist, actress and younges…


  • 100 Acne Tips & Solutions: The Clear Clinic Guide to Perfect Skin

    January 1, 2014
    Dr. Eric Schweiger, board certified dermatologist and founding physician behind Clear Clinic, has written a new book: “100 Acne Tips & Solutions: The Clear Clinic Guide to Perfect Skin.” With coauthor Melissa Schweiger, Dr. Schweiger…


  • Elizabeth Arden has opened a new spa and beauty boutique, The Red Door

    January 1, 2014
    Elizabeth Arden has opened a new spa and beauty boutique, The Red Door, in the heart of Union Square in New York City. The Red Door offers both traditional and speed spa and salon services, as well as a beauty bar for discovering the latest skin care…


  • Mary Kay took the top honor as “Best Website” at the 1st Beauty 2.0 Awards

    January 1, 2014
    Mary Kay took the top honor as “Best Website” at the 1st Beauty 2.0 Awards, which was held in Paris, France. From more than 300 entries, a panel of industry experts carefully selected the top five finalists in the  best website categ…


  • The Baddest Black Flag Ever Giveaway

    January 1, 2014
    Through a brief video announcement posted on the Black Flag Brand Facebook page, Paul Teutul Sr. announced that Vickie Holliday of Greenville, SC was the grand prize winner of The Baddest Black Flag Ever Giveaway. As part of the grand prize, Black F…


  • Radiancy recently launched the No!No! Pro3

    January 1, 2014
    Radiancy recently launched the No!No! Pro3, and the company contends consumers purchased 31,200 units, generating $8.4 million of retail sales during a 24-hour period on live television home shopping. “We are very pleased with the reception ou…


  • Arm & Hammer Oral Care

    January 1, 2014
    Arm & Hammer Oral Care has signed a two-year deal with actress Alison Sweeney, best known for her starring roles in “The Biggest Loser” and “Days of our Lives.” Sweeney will appear in the brand’s advertising, public…


  • Axe Apollo Space Academy (AASA) next generation of space explorers

    January 1, 2014
    Following an almost year-long campaign, the next generation of space explorers has been revealed at the conclusion of the Axe Apollo Space Academy (AASA). With more than one million worldwide entries received, 107 individuals from 60 countries were s…


  • The National Advertising Division has recommended that DermStore LLC discontinue claims

    January 1, 2014
    The National Advertising Division has recommended that DermStore LLC discontinue claims at issue for the company’s “SmartLash Eyelash Enhancer,” including claims that the product is “Dermatologist Recommended.” The adver…


  • New nail polish sharing site Lacquerous

    January 1, 2014
    New nail polish sharing site Lacquerous provided quick fix manicures for attendees who came to the Us Weekly and Baublebar Holiday Gift Shop in New York City. The gift shop was open Dec. 11-15, 2013.  …


  • Joico is embarking on a year-long partnership with artist Bella Pilar

    January 1, 2014
    Joico is embarking on a year-long partnership with artist Bella Pilar. Throughout the partnership, Pilar will create a series of illustrations that ignite creativity through a collection of lively characters that can be found on select hair care prod…


  • Clorox has kicked off the third year of “Bleach It Away”

    January 1, 2014
    Clorox, in partnership with actress Busy Philipps, has kicked off the third year of “Bleach It Away” with some comic relief and a chance to win $20,000. Philipps and The Messy Melodies, Clorox’s own band of comedic holiday carolers,…


  • Wet n Wild making a $50,000 donation to amfAR

    January 1, 2014
    Wet n Wild and its global beauty ambassador Fergie joined Walgreens in making a $50,000 donation to amfAR amidst a plethora of celebrity and industry attendees at an exclusive party held at New York City’s Tao Downtown. The event was the pop st…


  • “Amazing Baby Days” app for mobile devices

    January 1, 2014
    Sure it is more than 80 years old, but Dreft laundry detergent isn’t shying away from new marketing tactics. In fact, the venerable brand has new high-tech addition: the “Amazing Baby Days” app for mobile devices. Designed with both…