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November 3, 2014
“Inspired by Women,” is Moroccanoil’s first-ever multimedia advertising campaign. At the heart of the new platform is a digital short-film series helmed by filmmaker Bryce Dallas Howard and Academy Award and Emmy-winning produc…
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November 3, 2014
J Paul’s men’s anti-aging collection made its debut on Macys.com on Oct. 15. In addition to Macys.com, the men’s grooming line said it is working to expand its retail presence into Macy’s brick and mortar locations, starting w…
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November 3, 2014
L’Oréal USA’s Professional Products Division and its hair care brands—L’Oréal Professionnel, Kerastase, Redken, Matrix, Pureology, Shu Uemura Art of Hair, Mizani and Essie Professional—are collaborating wit…
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November 3, 2014
Singer and actress Nicole Scherzinger has become the newest Proactiv+ spokesperson. She joins a roster that includes Adam Levine of Maroon 5, Cassadee Pope, Jana Kramer, Julianne Hough and Naya Rivera. …
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November 3, 2014
Black 15 in1 Miracle Hair Treatment has won a 2014 Good Housekeeping Beauty Award. The treatment, sold by tng worldwide, was tapped by the magazine for its frizz and shine tests and for its ability to improve hair’s texture and body, said the N…
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November 3, 2014
The Tom’s of Maine’s annual 50 States for Good program is encouraging those from Maine to Alaska to nominate a grassroots nonprofit that is helping people and the planet. This year, the company will reward an organization in every state w…
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November 3, 2014
Woolite has tapped style expert Jeannie Mai as its latest spokesperson. Mai will play an integral role in “bridging the fashion world, where shoppers are attracted by colors and fabrics that make them look and feel their best, with the laundry…
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November 3, 2014
ClickStick is a new personal care entry available for preorder on KickStarter. Co-founder Gilad Arwatworld bills it as the first smart electric deodorant applicator, equipped with push-button delivery, adjustable amounts, LED indicators and a f…
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November 3, 2014
For its Dove Men+Care Hair’s “Hair to the Throne” contest, Unilever partnered with well-known husband and wife design duo Mark and Theresa Clement to dole out more than $30,000 worth of prizes, including a dream bathroom renova…
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November 3, 2014
IT Cosmetics has won six QVC Customer Choice Beauty Awards for 2014. Each year, the cosmetics firm won awards for best brow product, best concealer, best highlighter, best eyeliner, best mascara and best face bronzer.
“What’s so special…
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November 3, 2014
Avon Products, Inc. has redesigned its website, which the firm says is a “critical component of its digital strategy designed to enhance the social selling experience for Avon representatives and the shopping experience for consumers.”
&…
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November 3, 2014
O’Keeffe’s Working Hands Hand Cream has rolled out a new national marketing campaign that features Americans engaged in professions that require extensive and dexterous use of their hands—from Mackinac Bridge workers in Michigan to…
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November 3, 2014
Barbasol and men’s grooming brand Harry’s are on board as business partners for this year’s Movember Foundation moustache-growing campaign which challenges men to start clean-shaven on Nov. 1 and then grow just a moustache for 30 da…
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November 3, 2014
The Sun Products Corporation has signed a trademark licensing agreement with HIA Brands to develop and market Snuggle branded home textiles.
HIA, a North American home textile provider of sheets, comforters, blankets, throws, bedspreads, tabletop, t…
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