Marketing News
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Color Cosmetics | Disinfectants | Skin Care
Dove Drops, Bath & Body Works and Sephora Both Rise in 'Social Influence'
Engagement Labs' analysis looks at how personal care and beauty brands performed in consumer conversations.12.19.17
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Hair Care
Sebastian Partners with Tess Holliday
Marks launch of the brand’s new #ShapeYourWorld campaign.12.14.17
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Skin Care
L’Occitane Opens Doors to Digital Flagship Store
Redesigned Toronto location key step in expansion of brand’s "glocal" retail strategy.12.05.17
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Fine Fragrance
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Color Cosmetics | Skin Care
ybf Enters Kohl’s
ybf (your best friend) beauty is entering select Kohl’s stores in Spring 2018. “ybf beauty has proven sell-through and tremendous growth potential,” said ybf beauty president Brian Robinson. “The brand has a devoted fan b…12.01.17
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Color Cosmetics | Pigments
Flatline for Eyeliner
Eye makeup “buzz” grew across almost all formats but not eyeliner, according to Influenster, which recently revealed insights about what’s been trending on its platform. During its Beauty Insights Breakfast, the firm said that eyesh…12.01.17
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Color Cosmetics | Personal Cleansers | Skin Care
K-Beauty at Bergdorf's
Bergdorf Goodman has partnered with K-beauty expert Alicia Yoon, founder and CEO of Peach & Lily, to create an in-store pop-up shop at its New York City flagship on Fifth Avenue in New York City. The installation will run through Spring 201…12.01.17
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Functional Ingredients | Household Cleaning | Surfactants
Uniquely J Officially Launched
Jet.com has officially launched its new brand, Uniquely J, which has 50 products across several categories including plant-based cleaning products and laundry. The products all boast modern packaging designed by artists Jet.com partnered with from ar…12.01.17
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Color Cosmetics | Skin Care
Virtual Product Try-ons
Perfect Corp. is working with 100% Pure Cosmetics to offer virtual in-app try-ons and livestream beauty broadcasts within the award-winning YouCam Makeup app. The partnership marks YouCam Makeup’s first dive into the natural beauty space. The v…12.01.17
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Skin Care
Kiehl’s X Disney
Kiehl’s Since 1851 is partnering with Disney this holiday season on a collection featuring Mickey Mouse. Part of the collaboration furthers the company’s support of organizations that work to help children and their families thrive:…12.01.17
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Hair Care
Garnier's Rinse, Recycle, Repeat Campaign
Union College students were recently named the winners of Garnier’s national Rinse, Recycle, Repeat campaign, created in partnership with TerraCycle and DoSomething.org, and as a result, their Lincoln, NE college campus will receive a green gar…12.01.17
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Functional Ingredients | Laundry Care
Febreze One Campaign
To mark the full roll out of Febreze One fabric and air freshener, P&G created a national television spot that takes a humorous, disruptive look at the lengths some people go to in order to avoid the overwhelming harsh sprays and scents that can…12.01.17
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Air Care/Environmental Fragrance
Yankee Candle Opens Pop-up Shop in New York City
Yankee Candle has opened its first experiential pop-up shop, CandlePower by Yankee Candle, in New York City. Located at 503 Broadway in the SoHo neighborhood, the 5,340-square-foot store features 10 immersive exhibits that are said to ignite the sens…12.01.17
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Color Cosmetics | Hair Care | Skin Care
Aja Naomi King is New Spokeswoman for L'Oréal Paris
Will front new True Match Lumi Glow collection in 2018.12.01.17
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Color Cosmetics | Fine Fragrance | Skin Care
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Color Cosmetics
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Air Care/Environmental Fragrance
Scentsicles Rolls Out Ultimate Christmas Party Giveaway
ScentSicles has kicked off its "Ultimate Christmas Party Giveaway,” in which winner will get everything a party host needs to throw the ultimate holiday bash. One grand prize winner will receive $1,500 to help spruce up…11.20.17
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Hair Care | Household Cleaning | OTC/Medicated | Packaging | Packaging | Personal Cleansers | Skin Care | Testing
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YourGoodSkin Debuts at Walgreens
YourGoodSkin, a new skin care range billed to “scientifically developed to help prevent skin problems before they occur,” is launching exclusively at select Walgreens stores and on Walgreens.com in the US and at Boots stores and on boots.…11.01.17
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Perricone MD Expands No Makeup Collection
Perricone MD is expanding its No Makeup Collection with a multi-purpose Instant Blur compact and expanded shades of foundation to meet lighter and deeper skin tones. The multi-tasking Instant Blur compact contains alpha lipoic acid, which is sa…11.01.17
