Marketing News
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Skin Care
CVS Pharmacy Launches 'K-Beauty HQ'
CVS Pharmacy is launching its new “K-Beauty HQ” at 2,100 CVS Pharmacy stores nationwide, making this one of the largest Korean beauty initiatives globally. More than 100 new products from South Korean beauty brands, some of which will be…05.01.17
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Laneige Available Online
Laneige products are available for purchase for the first time on its website and the brand Korean beauty brand is expanding to Sephora online and in stores later this year. “By extending the availability of Laneige through our new ecommer…05.01.17
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Laundry Care | Personal Cleansers
Honest Company Enters Babies 'R' Us
The Honest Company’s products will be moving into Babies“R”Us stores across the US, with an expanded assortment and sizes offered online at Babiesrus.com. Products include wipes, lotions, sun care and formula, with home care items s…05.01.17
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Waterpik Water Flossers Ears ADA Seal of Acceptance
Oral care brand Waterpik has received the American Dental Association Seal of Acceptance for Waterpik Water Flossers. While more than 200 products carry the ADA Seal of Acceptance, the Waterpik Water Flosser is the first and only powered interdental…05.01.17
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Reese Witherspoon To Tell Stories for Elizabeth Arden
Elizabeth Arden has signed entrepreneur and Academy Award winning actress Reese Witherspoon as “storyteller-in-chief.” In this multi-faceted role, Witherspoon will help to shape the brand’s narrative, through its advertising campaig…05.01.17
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Color Cosmetics
Guinness World Record
Smashbox Cosmetics now holds the Guinness World Record for “The Most Valuable Lip Art” in a special creation. The company collaborated with makeup artist Vlada Haggerty—best known for her dripping, drenched, jaw-dropping liquid lip-…05.01.17
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Color Cosmetics | Fine Fragrance | Hair Care | Laundry Care | Oral Care | Skin Care | Sun Care
Marketers and Influencers Take Note: FTC is Watching
FTC is looking more closely at promotions and endorsements on social media.04.25.17
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Color Cosmetics
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Actives | Sun Care
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Color Cosmetics | Fine Fragrance | Skin Care
Shiseido Americas Buys Agency
Shiseido Americas Corporation has acquired JWalk, a full-service creative agency, a deal that will bring cutting-edge creative and digital design power to support the company’s brands. JWalk has a long-standing relationship with Shiseido,…04.03.17
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Air Care/Environmental Fragrance | Household Cleaning
SC Johnson Preserves the Amazon
SC Johnson has launched an acre-for-acre match challenge to help protect the Amazon rainforest. For every acre protected through Conservation International (CI), the company will double donations, for a total of 10,000 acres. The acre challenge is pa…04.03.17
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Oral Care
Colgate's Ready for Its Closeup!
To promote the newest SKU in the Colgate Optic White portfolio, Radiant Toothpaste, Colgate partnered with makeup specialist Mario Dedivanovic. He kicked off his tie-up with the brand by hosting an Instagram Live session.…04.03.17
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Color Cosmetics
Min Liu's for MAC
Min Liu for M∙A∙C, the brand’s latest mash-up collection, is available online and in select markets this month.…04.03.17
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Actives | OTC/Medicated | Skin Care
X Out Signs Up Cameron Dallas
Digital celebrity Cameron Dallas, who stars in the Netflix series “Chasing Cameron” and is co-producing the global touring convention MAGCON, is now an X OUT spokesperson. Dallas has more than 35 million followers across five different so…04.03.17
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Hair Care | Personal Cleansers | Skin Care | Sun Care
Neutrogena Courts Latinas
Neutrogena was the title sponsor of the 2017 #WeAllGrow Summit, a professional conference for Latinas in the digital space that took place in early March in Long Beach, CA. As the official title sponsor, Neutrogena treated 30 attendees to an exc…04.03.17
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Color Cosmetics | Skin Care
Galderma Teams with Colorscience
Galderma’s marketing collaboration with Colorescience is aimed at individuals seeking innovative daily skin care products that can be used in conjunction with traditional facial injectable aesthetic treatments. Research shows that there are cur…04.03.17
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Hair Care | Packaging
Rinse, Recycle Repeat
With statistics showing that nearly half of Americans do not recycle their beauty and personal care products, Garnier and DoSomething.org have teamed up to launch a national campaign and college campus competition to educate America’s youth abo…04.03.17
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AP/Deo
P&G Says, 'Go Fish!'
Fish on! The Fishing League Worldwide (FLW), the world’s largest tournament-fishing organization, has extended its partnership with Procter & Gamble and will continue to feature the Old Spice brand and products in 2017.…04.03.17
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Color Cosmetics
Kiehl's Tackles Cancer
In honor of its commitment to women’s health, Kiehl’s Since 1851 donated $50,000 to Bright Pink, the national non-profit focused on the prevention and early detection of breast and ovarian cancer in young women. According to the L’O…04.03.17
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Color Cosmetics
Cargo Hitches Its Wagon to Neon Hitch
Cargo Cosmetics has tapped pop sensation Neon Hitch as the face of its Fall/Holiday 2017 collection. Additionally, the brand will unveil a limited-edition capsule collection inspired and co-designed by the electropop singer and songwriter. …04.03.17
