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January 6, 2015
Coty Inc. lifted the curtain on its revamped company’s website, Coty.com. It features a fresh and modern design and is an entirely new, best-in-class, editorially-driven website, according to the company.…
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January 6, 2015
Air Wick is rolling out its new campaign, Home is in the Air, billed as a “heart-warming short film” featuring a military family of eight. The film, inspired by the important role that scent plays in creating an atmosphere at home, t…
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January 6, 2015
Proactiv’s new #BeYouTV YouTube content series is designed for the millennial generation. Working with the Google account team, #BeYouTV creators were able to identify popular search topics on YouTube to produce videos that give fans the c…
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January 6, 2015
Dove Men+Care will return to the “Big Game”—aka Super Bowl XLIX— as an advertiser on Sunday, Feb. 1. The brand’s
television commercial will introduce a new campaign, according to the Unilever brand.
Dove Men+Care debute…
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December 15, 2014
'Home is in the Air' features a military family.
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December 5, 2014
Image Skincare is the official skin care of the Honda Classic golf tournament. As part of the sponsorship, Image Skincare will distribute more than 100,000 samples of its premium sun protection collection, Prevention+, to spectators during the four-d…
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December 5, 2014
Colgate Optic White teamed up with the CMA Awards and singer and actress Lucy Hale to bring fans behind-the-scenes excitement from The 48th Annual CMA Awards which was held on Nov. 5. As part of the partnership, Colgate Optic White co-hosted an exclu…
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December 5, 2014
HelloBeautiful, a fast-growing online destination for today’s Black woman, has launched the SoBeautiful App. Sponsored by Iman, the app is a mobile destination for women of color seeking beauty and fashion advice curated by industry expert…
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December 5, 2014
The 2014 Just for Men World Beard and Moustache Championships was held Oct. 25 at Keller Auditorium in downtown Portland, OR. Grand prize winner Madison Rowley received an all-expense paid trip to next year’s world championships in Leogang, Aus…
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December 5, 2014
Lancôme held its fifth annual Genifique Day (Oct. 24 and 25) to benefit St. Jude Children’s Research Hospital, during which the beauty brand planned to donate $7 directly to St. Jude Children’s Research Hospital for every bottle sol…
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December 5, 2014
BeautyKind.us is a new online outlet that enables consumers to buy prestige makeup, skin care, fragrances, hair and nail products and 5% of the purchase price of every product will be donated to the cause of the consumer’s choice. The site&rsqu…
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December 5, 2014
All three Hello Product flavors of toothpaste are now American Dental Association approved. The company’s supermint fluoride toothpaste was awarded the ADA seal of acceptance in August. The additional flavors to earn the seal are pink grapefrui…
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December 5, 2014
For the third year, telenovela actress and singer Maite Perroni joined Pantene Beautiful Lengths to encourage communities across the country to share their strength and donate their beautiful, healthy hair to create free wigs for women who have lost…
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December 5, 2014
Turkish beauty brand Flormar is set to open its first cosmetic store in New York City. The store is located in the Mall of Bay Plaza in the Bronx, which is one of New York City’s largest shopping centers. Flormar, which has another US location…
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