Marketing News

  • Delta Hydrafall showerhead

    February 3, 2016
    Two brands that like to be in the shower with consumers are teaming up. Delta Faucet Company and Unilever USA have introduced a co-packaged offering that includes the Delta Hydrafall showerhead with H2Okinetic Technology and Dove Deep Moisture Body W…


  • Rachel Bilson as ChapStick’s newest spokesperson

    February 3, 2016
    Pfizer Consumer Healthcare has named The O.C. and Hart of Dixie actress, Rachel Bilson, as ChapStick’s newest spokesperson. Bilson will appear in a robust marketing campaign to elevate the importance of skin care for lips and communicate t…


  • Ardell’s false lashes in YouCam Makeup

    February 3, 2016
    Perfect Corp. and Ardell have announced that they will feature Ardell’s false lashes in YouCam Makeup, allowing beauty enthusiasts to virtually try on a variety of eyelash styles. This is the first “try before you buy” offering for…


  • #ColorCurators limited-edition nail colors

    February 3, 2016
    Nail brand Formula X is rolling out #ColorCurators, where 10 “polished powerhouses in beauty, fashion, and wellness” will create limited-edition nail colors. The first collection, Song of Style, features colors created by fashionista Aime…


  • YouCam Hits Milestone

    YouCam Hits Milestone

    January 18, 2016
    100 million downloads worldwide for makeover app.


  • Millennials & Makeup

    Millennials & Makeup

    January 14, 2016
    2 in 5 are heavy users of the stuff.


  • Agadir Argan Oil Names First Brand Ambassador

    Agadir Argan Oil Names First Brand Ambassador

    January 13, 2016
    Taps Larsa Pippen as celebrity spokesmodel.


  • Skin Whitener Goes Too Far

    Skin Whitener Goes Too Far

    January 8, 2016
    Racist video pulled in Thailand.


  • Clorox Green Works Sponsors StemBox

    January 4, 2016
    In an effort to empower young girls within science, Clorox Green Works is sponsoring StemBox, a monthly subscription service that provides at-home science experiments and encouragement to girls. The subscription starts with introducing recipients to…


  • Farouk Systems USA formed a new business relationship

    January 4, 2016
    With Donald Trump no longer involved, and just weeks out from the competition, Farouk Systems USA formed a new business relationship with WME|IMG, which now operates the Miss Universe Pageant. Farouk had withdrawn its sponsorship following comments t…


  • Cradle to Cradle Product Innovator Award

    January 4, 2016
    Werner & Mertz’ Frosch brand of cleaning products has won the Cradle to Cradle Product Innovator Award, which recognizes companies that manage their production in closed loops to the Cradle to Cradle principle in order to achieve maximum su…


  • L’Oréal Canada has opened Content Factory

    January 4, 2016
    L’Oréal Canada has opened the beauty giant’s first worldwide Content Factory, a production studio located within the Canadian head office in Montreal that is open to all employees who want to create original content for their brand…


  • Stephen Curry and Degree partnership renewed

    January 4, 2016
    NBA star Stephen Curry and Degree deodorant have renewed and extended their partnership through 2017, according to Unilever.  As part of his partnership renewal, Curry will continue to be the centerpiece of key Degree marketing and advertising m…


  • Pantone has picked Color of the Year

    January 4, 2016
    It’s a two-for-one deal! Pantone has picked Serenity (Pantone 15-3919) and Rose Quartz (Pantone 13-1520) as the Color of the Year selection for 2016. The color expert described the pick as “a harmonious pairing of inviting shades that emb…


  • Salma Hayek

    Salma Hayek's New Look

    January 4, 2016
    Nuance cosmetics get a makeover.