Marketing News


  • Madison Reed in NYC

    The Madison Reed Color Bar in New York City—once a pop-up store—was so successful that the online hair color purveyor decided to open up a permanent location on 11 W. 18th Street in the Flatiron District.  It is the firm’s seco…
    11.01.17

  • An Insensitive Dove?

    Dove body wash may be for everybody, but Unilever didn’t do such a great job conveying that message in a recent Facebook ad. A social media outcry over an advertisement for Dove body wash which showed a black woman removing her top to reve…
    11.01.17

  • Innisfree Opens NY Store

    Amorepacific Group launched Innisfree in the United States by opening the brand’s first flagship at 862 Broadway in New York City’s Union Square neighborhood. One of the fastest-growing brands in the Amorepacific Group, Innisfree cat…
    11.01.17

  • Personal Cleansers
    Method Creates Hand Wash PSA with Tiffany Haddish

  • Color Cosmetics
    ‘Shoe In’ at Too Faced!

    ‘Shoe In’ at Too Faced!

    Founder creates limited edition stilettos.
    10.24.17

  • It

    It's Ada Lovelace Day!

    Recognizing a pioneer in STEM.
    10.10.17

  • Functional Ingredients | Skin Care
    Unilever Pulls Dove Ad

    Unilever Pulls Dove Ad

    Outrage over bodywash spot.
    10.10.17

  • Skin Care

    BCA: Alba Botanica Partners with Pink Agenda

    Alba Botanica is partnering with The Pink Agenda, a non-profit organization committed to raising money for breast cancer research and Giuliana Rancic's FAB-U-WISH program, an initiative that grants wishes to those suffering from breast cancer. &…
    10.03.17

  • Skin Care

    Assess Yourself!

    Augmented reality company ModiFace has launched a new universal web-based skin assessment platform for skin-care brands. The new technology provides a detailed patented analysis of user images to recommend and guide users through a virtual skin consu…
    10.02.17

  • OTC/Medicated

    Now that's Smart!

    SkinSmart Antimicrobial is a new skin care brand launching over-the-counter solutions for eczema and wound care. Previously this formula was only available with an expensive prescription, or at select medical centers, according to the Minneapolis-bas…
    10.02.17

  • OTC/Medicated

    Boudreaux’s Butt Paste Salutes Military's New Moms

    Diaper rash brand Boudreaux’s Butt Paste joined forces with Operation Shower to host a baby shower for nearly 50 expecting military moms and dads in Foxborough, MA. Operation Shower is a non-profit military organization that celebrates military…
    10.02.17

  • Functional Ingredients | Hair Care

    Superfood Vitality Treatments from Pureology

    Pureology is rolling out new Superfood Vitality Treatments, a pair of silicone- and  sulfate-free masks packed with rich essential natural nutrients to nourish and fortify hair. The two SKUs are formulated with Pureology’s signature AntiFa…
    10.02.17

  • Luv Out Loud by NYX

    NYX Professional Makeup has launched a social media contest called Luv Out Loud, which gives fans the chance to win a $10,000 donation to their favorite charity. The social media contest supports the launch of the new Luv Out Loud lipstick line.…
    10.02.17

  • AP/Deo

    Scents of Eden

    Schmidt’s Naturals and Edens Garden have joined forces to create Earth + Wood, a limited-edition, fall-inspired deodorant scent, which is made with pure essential oils from Edens Garden. “Schmidt’s Naturals’ distinct poin…
    10.02.17

  • Hair Care | Household Cleaning | Laundry Care | Skin Care

    Amway Hears Coach's Call

    The USA Today Sports “Amway Coach’s Call of the Week”—a weekly poll for college football fans in partnership with Amway—is well underway. “Amway has been a proud sponsor of the Coaches Poll for the past four y…
    10.02.17

  • Color Cosmetics | Skin Care

    Target Expands K-Beauty

    Target is expanding its K-Beauty range with new Glow Studio for Target, created by K-beauty expert Glow Recipe. “K-Beauty is one of the fastest growing categories in premium skin care at Target, and this fall, we’re continuing to add…
    10.02.17

  • Air Care/Environmental Fragrance | Functional Ingredients | Polymers

    Shining Sol Candle Is Top Shop

    A Manassas, VA candle store owned by musician and author Pete Evick has been named top gift shop in Northern Virginia by Virginia Living magazine. The honor came just 10 months after Vick took his once online-only candle company, Shining Sol Candle,…
    10.02.17

  • Color Cosmetics | Pigments | Skin Care

    Rashida Jones Is an Almay Insider

    Almay has inked an accord with Rashida Jones; the actress, screenwriter and producer is now serving in the newly created role of “Almay Insider.” The announcement came shortly after the brand revealed its “Reveal the True You”…
    10.02.17

  • Functional Ingredients | Oral Care

    Angie Everhart Represents Oralgen

    Oralgen, maker of at-home teeth whitening brand NuPearl, has tapped supermodel and actress Angie Everhart to represent the brand. The partnership is a natural one, since Everhart has made health and wellness a way of life following her fight with thy…
    10.02.17

  • Skin Care

    Vital Proteins Adds Vegan Supplements

    Vital Proteins has launched 100% vegan supplements including Organic Beauty Boost capsules. Each serving offers 500% of the daily value of biotin and 300% of the daily value of vitamin C, both of which directly and effectively impact collagen product…
    10.02.17