Marketing News
-
The Body Shop created a new “gorilla” marketing campaign
August 1, 2016
The Body Shop created a new “gorilla” marketing campaign on the Tinder dating app to introduce the brand’s new Bio-Bridges program. Reggie, a red-shanked douc monkey from Vietnam, is featured in the campaign; he’s looking for…
-
SC Johnson’s Glade wins at 2016 Cannes Lions Festival of Creativity
August 1, 2016
SC Johnson’s Glade took home four awards at the 2016 Cannes Lions Festival of Creativity. The festival celebrates the best of creativity in brand communication and is the largest gathering of advertising professionals, designers, marketers and…
-
Cicamed has signed a global partnership with Kathy Ireland
August 1, 2016
All-natural skin care line Cicamed has signed a global partnership with Kathy Ireland Worldwide (kiWW) to bring the brand to the US. “We are thrilled to partner with Kathy and her brilliant team at kiWW,” said Mikael Ohlen, founder of…
-
The Honest Company has joined the Organic Trade Association
August 1, 2016
“Our mission at Honest is to provide families with effective, safe, and responsibly made products that promote healthy lifestyles and give them an option worthy of their confidence. We’re honored to join the Organic Trade Association, an…
-
Kosé is bringing its Sekkisei brand to the US
August 1, 2016
Kosé is bringing its Sekkisei brand to the US with an exclusive launch at T Galleria by DFS in Hawaii this month. The open-sell environment will offer the traveling consumer a choice of self-serve or personalized service, according to Kos&eacu…
-
Federal Trade Commission (FTC) points out misrepresentations
August 1, 2016
Following a public comment period, the Federal Trade Commission (FTC) has approved four final consent orders against companies that allegedly misrepresented their personal care products as “All-Natural” or “100% Natural,” desp…
-
Gillette’s Father’s Day Ad Resonates with Consumers
August 1, 2016
Ace Metrix has released a list of the top 10 “breakthrough” ads from the second quarter of 2016, and Gillette topped the list with its “This Father’s Day, Go Ask Dad” spot. Ads from Procter & Gamble corporate an…
-
Dial Makes a Dash to Amazon
July 29, 2016
Henkel's Persil ProClean and Schwarzkopf are onboard, too
-
-
Innisfree Adds New Local Websites
July 15, 2016
Five new countries for growing Amorepacific brand.
-
Tom's Opens 'Green Your School Fund' Voting
July 15, 2016
New initiative to give $1 million dollars to most creative environmental projects in schools.
-
FTC Approves Four Final Orders on False 'All-Natural' Claims
July 13, 2016
Four firms barred from making similar misrepresentations.
-
Dove Men+Care Sheds Light on Hair Fall
July 13, 2016
New campaign talks to men about physical and environmental stressors that factor into breakage.
-
-
Molton Brown and Seabourn Set Sail
July 13, 2016
Luxury cruise line creates new amenities line with fragrance purveyor.
BUYER'S GUIDE
Search the Directories for A Company:
Contract Manufacturing/Private Label Directory
Search the Directories for A Company:
Free Happi Now Newsletter
Sign up now to receive the free weekly newsletter, and more!
Corporate Profiles
Ashland
Lincoln Fine Ingredients
Kahl and Company
