Marketing News

  • P&G Unveils New Mr. Clean

    P&G Unveils New Mr. Clean

    January 24, 2017
    New face for iconic brand will make Super Bowl ad debut next month.

  • New Persil Campaign To Air During Super Bowl

    January 23, 2017
    Henkel North America going back to big game to promote trial of premium detergent.

  • Febreze Reminds Super Bowl Fans To Care About the Other ‘Bowl’ Too

    January 23, 2017
    Febreze and its sister P&G brand and Charmin, as official sponsors of the NFL, have kicked off their “Halftime Bathroom Break” campaign to ensure that the most neglected “seat” in the house, gets the MVP love it deserves t…

  • Dawn Targets Science Students

    Dawn Targets Science Students

    January 18, 2017
    Partnership with Chicago’s Shedd Aquarium for national STEM curriculum.

  • P&G Goes Big with New Ads

    P&G Goes Big with New Ads

    January 9, 2017
    The two teams haven't been finalized, but Mr. Clean is headed to the Super Bowl! The iconic household cleaning brand will be featured in one of two new ads designed by the company's Chief Brand Officer, Marc Pritchard. The other 30 second spo…

  • Erasa Signs Evangelista

    January 6, 2017
    Fashion icon and supermodel Linda Evangelista has joined skin care company Erasa as creative director for the brand. She will also serve as the franchise’s public face and brand ambassador, and will be an “important part of the developmen…

  • Palmer's Hits the Road

    January 6, 2017
    Last month, Palmer’s Cocoa Butter Formula embarked on its Winter Cocoa Tour. The first stop was Detroit; then it was on to eight other cities—New York, Chicago, Philadelphia, Baltimore, Boston, Cleveland, Washington, DC and Minneapolis.…

  • Gotta Hand It to Deb

    January 6, 2017
    Deb USA, Inc. has launched a website that is said to bring together all of the elements in the group’s fight against occupational skin disorders and the spread of infections— which is in line with its mission to “Make Hands Matter i…

  • May the Floss Be with You

    January 6, 2017
    Oral care brand Firefly is running the Star Wars Rebel Smiles Sweepstakes, which will award a family trip for four to Houston to visit to Space Center Houston. The sweepstakes celebrates the new film and the newly launched Firefly Star Wars Rey Light…

  • Runway Rogue Debuts

    January 6, 2017
    Runway Rogue is new cosmetics line created by 1990s supermodel and cover girl Patricia Hartmann. The limited edition collection of creamy lipstick bullets in matte and satin finishes, rich glosses and extreme long wear pencils will debuted online in…

  • Amazon Dash Expands

    January 6, 2017
    Amazon has added new devices to its Amazon Dash Replenishment program—including a new connected appliance that will order automatic dish detergent for customers. The new Whirlpool Smart Dishwasher will automatically reorder dishwasher detergent…

  • Art of Shaving Marks a Milestone

    January 6, 2017
    The Art of Shaving has released a new fragrance collection to celebrate the brand’s 20th anniversary. The company partnered with world class perfumers to craft a range of distinct scents that are at once modern, yet nostalgic. Inspired by the g…

  • Where Does Jo Malone Get Her Mojo?

    January 6, 2017
    Known around the world for the fragrance brand eponymous with her name, Jo Malone is responsible for revolutionizing the beauty industry and creating some of the world’s most-loved and recognizable scents. Malone has shared her inspiring journe…

  • Malin + Goetz Inks Deal with Le Méridien Hotels & Resorts

    January 6, 2017
    Le Méridien Hotels & Resorts has introduced a new bath amenity program with Malin + Goetz, marking the first time the personal care brand is partnering globally with a hotel brand. The move is expected to put the amenities in more than 100…

  • MyShade for Your Phone

    January 6, 2017
    Clairol contends its MyShade app is making the hair shade selection process as easy as choosing one’s favorite Instagram filter. The Clairol MyShade application, available for iOS and Android devices, allows users to scan any permanent, at-home…