Marketing News

  • Barneys Picks up Tria

    Barneys Picks up Tria

    October 9, 2013
    First US retailer featuring full portfolio for brand.


  • P&G

    P&G's A-Ha Moment in India

    October 7, 2013
    They were half a world a way from Cincinnati, but Procter & Gamble executives learned something a few years ago watching a man shave while sitting barefoot on the floor in a tiny hut in India. He had no electricity, no running water and no mirror…


  • Ouidad Adds ‘Treat for a Cure’

    Ouidad Adds ‘Treat for a Cure’

    October 1, 2013
    New BCA program at select salons.


  • Shiseido Signs US Spokesperson

    Shiseido Signs US Spokesperson

    September 30, 2013
    Snowboarder Hannah Teter is new face for sun, skin, color and new Ibuki line.


  • P&G Is Mad for the ‘Queen’

    September 27, 2013
    Queen Latifah, currently a CoverGirl spokesperson, has added a new P&G feather in her cap. The Grammy Award winner, Oscar nominee and new talk show host is now the new face of Pantene and will support the brand’s Truly Relaxed and Truly Nat…


  • Zyrtec is addressing allergy sufferers

    September 27, 2013
    Zyrtec is addressing how allergy sufferers look, not just how they feel. The brand has teamed up with actress Debra Messing, as well as beauty experts Rebekah George and Carmen Ordonez, to provide insightful beauty tips and tricks for combating what…


  • Juice Beauty has expanded its distribution to ShopNBC

    September 27, 2013
    Juice Beauty has expanded its distribution to ShopNBC, the multichannel electronic retail venue transitioning its brand to ShopHQ over the remainder of fiscal 2013. Juice Beauty will be the network’s exclusive comprehensive organic beauty partn…


  • Unilever’s Dove and Major League Baseball have created Big League Dads

    September 27, 2013
    Unilever’s Dove and Major League Baseball have created Big League Dads, a commercial series featuring MLB stars Torii Hunter, Chris Sale and Ben Zobrist. The videos show some of baseball’s most popular players in a new light: off-the-fiel…


  • Regis Corporation has donated

    September 27, 2013
    Regis Corporation has donated hair care products and other personal care items to more than 1,000 nonprofits across North America as part of its partnership with Good360, an international nonprofit that improves lives and strengthens communities by m…


  • Stila Cosmetics has signed a strategic partnership

    September 27, 2013
    Stila Cosmetics has signed a strategic partnership with ABC and “Dancing with the Stars,” in which the beauty firm will launch a color cosmetic collection exclusively at Ulta. The Stila Dancing with the Stars limited edition beauty collec…


  • LG has created a new device

    September 27, 2013
    Will it put an end to washing sheets? LG has created a new device that reportedly sterilizes sheets with a UV lamp and features HEPA filters designed to suck up unwanted critters—like bed bugs. The device, known as the Bedding King VH9200DS, is…


  • Polo Red Facebook game, “Red Race Challenge"

    September 27, 2013
    Putting fans’ driving skills to the test, the Polo Red Facebook game, “Red Race Challenge,” is based on the brand’s ad campaign shot by Bruce Weber. The three-level challenge is a land-versus-water race where winners unlock ne…


  • Are You Ready for Some Football...marketing?

    September 27, 2013
    P&G’s leading brands are taking to the gridiron this Fall in campaigns designed to leverage partnerships with the National Football League. As part of Tide’s unique 32-team sponsorship deal, the brand has signed one player from each…


  • Massage Envy Spa Says I Do

    Massage Envy Spa Says I Do

    September 25, 2013
    Partners with David Bridal


  • SC Johnson Is a Great Place for Working Mothers

    SC Johnson Is a Great Place for Working Mothers

    September 18, 2013
    Selected one of the 100 Best Companies for its commitment to workplace programs.