Marketing News

  • Sexy Hair Taps Marilyn Monroe

    Sexy Hair Taps Marilyn Monroe

    July 25, 2013
    Marketing includes use of name and photos.


  • P&G Taps Shakira for 3D White Campaign

    P&G Taps Shakira for 3D White Campaign

    July 24, 2013
    Singer will front for both Crest and Oral-B.


  • Hot Legs Rolls Into Walgreens

    Hot Legs Rolls Into Walgreens

    July 17, 2013
    Aussie hair removal brand comes NYC Duane Reade doors too.


  • P&G Supports
Animal Rescue

    P&G Supports Animal Rescue

    July 16, 2013
    Dawn donates to wildlife fund.


  • Gillette Explores Superman’s Shaving Routine

    Gillette Explores Superman’s Shaving Routine

    July 10, 2013
    In connection with last month’s release of “Man of Steel,” Gillette invited Superman fans everywhere to debate one of the most pressing questions surrounding the famed superhero: If he really is impervious to every known substance o…


  • Vaseline Spray & Go Moisturizer has created the “Max the Morning” campaign

    July 10, 2013
    Vaseline Spray & Go Moisturizer has created the “Max the Morning” campaign featuring celebrity mom and best-selling author Nia Vardalos. Best known for her role in the movie “My Big Fat Greek Wedding” and the best-selling…


  • Leading Car Cleaning Brand MER and Halfords

    July 10, 2013
    Research into consumer behavior by leading car cleaning brand MER and Halfords reveal that 73% of motorists now spend at least as much on car care products as they do on personal grooming. While men are the most concerned with their car’s appea…


  • PartyLite has won two Telly Awards

    July 10, 2013
    PartyLite  has won two Telly Awards for its “Love at First Bright” video.  The “Love at First Bright” video features GloLite by PartyLite candles. When lit, GloLite pillar and jar candles radiate an instant, all-over…


  • National Pollinator Week

    July 10, 2013
    In observance of National Pollinator Week in June, Burt’s Bees gave away 85,000 bee-friendly wildflower seed packs through its website. In addition, the company aims to create 10,000 acres of healthy pollinator forage by 2020 through sustainabl…


  • The National Advertising Division (NAD)

    July 10, 2013
    The National Advertising Division (NAD) has recommended that Gurwitch Products LLC provide a more detailed disclosure in print advertising for the company’s “Laura Mercier Tinted Moisturizer.” As part of its routine monitoring prog…


  • Vita Liberata is coming to the US.

    July 10, 2013
    Vita Liberata, a sunless tanning brand, is coming to the US. In partnership with Sephora, a selection of the brand’s best selling products are available in over 200 Sephora locations and on Sephora.com. Founded in Ireland, Vita Liberata offers…


  • Tone Body Wash is partnering with pop duo Karmin

    July 10, 2013
    Tone Body Wash is partnering with pop duo Karmin for the Tone Turn It Up! series this summer, in conjunction with the introduction of new Tone Ocean Therapy Body Wash. Fans can visit the Tone brand’s Facebook page for the chance to meet Karmin…


  • Dr. Jeanine B. Downie Links with Ambi Skincare

    July 10, 2013
    Dr. Jeanine B. Downie, is now a skin of color expert with Ambi Skincare. Downie, who has her own practice called Image Dermatology P.C. in Montclair, NJ, has frequently appeared on “The Today Show,” “Dr. Oz,” “Good Morni…


  • Gain detergent has partnered with Dr. Alan Hirsch

    July 10, 2013
    Gain detergent has partnered with Dr. Alan Hirsch of the Smell & Taste Treatment and Research Foundation to show consumers the positive impact that smelling good can have in their lives.      “At Gain we understand…


  • Vidal Sassoon celebrates 50 years of iconic style

    Vidal Sassoon celebrates 50 years of iconic style

    July 10, 2013
    In 1963, Vidal Sassoon’s iconic bob and five-point cut set a new standard in hairdressing. Fifty years later, Vidal Sassoon Pro Series is further celebrating this milestone anniversary and the genius of the bob’s design with the “Sh…