Marketing News


  • PartyLite has won two Telly Awards

    PartyLite  has won two Telly Awards for its “Love at First Bright” video.  The “Love at First Bright” video features GloLite by PartyLite candles. When lit, GloLite pillar and jar candles radiate an instant, all-over…
    07.10.13

  • National Pollinator Week

    In observance of National Pollinator Week in June, Burt’s Bees gave away 85,000 bee-friendly wildflower seed packs through its website. In addition, the company aims to create 10,000 acres of healthy pollinator forage by 2020 through sustainabl…
    07.10.13

  • The National Advertising Division (NAD)

    The National Advertising Division (NAD) has recommended that Gurwitch Products LLC provide a more detailed disclosure in print advertising for the company’s “Laura Mercier Tinted Moisturizer.” As part of its routine monitoring prog…
    07.10.13

  • Vita Liberata is coming to the US.

    Vita Liberata, a sunless tanning brand, is coming to the US. In partnership with Sephora, a selection of the brand’s best selling products are available in over 200 Sephora locations and on Sephora.com. Founded in Ireland, Vita Liberata offers…
    07.10.13

  • Tone Body Wash is partnering with pop duo Karmin

    Tone Body Wash is partnering with pop duo Karmin for the Tone Turn It Up! series this summer, in conjunction with the introduction of new Tone Ocean Therapy Body Wash. Fans can visit the Tone brand’s Facebook page for the chance to meet Karmin…
    07.10.13

  • Dr. Jeanine B. Downie Links with Ambi Skincare

    Dr. Jeanine B. Downie, is now a skin of color expert with Ambi Skincare. Downie, who has her own practice called Image Dermatology P.C. in Montclair, NJ, has frequently appeared on “The Today Show,” “Dr. Oz,” “Good Morni…
    07.10.13

  • Gain detergent has partnered with Dr. Alan Hirsch

    Gain detergent has partnered with Dr. Alan Hirsch of the Smell & Taste Treatment and Research Foundation to show consumers the positive impact that smelling good can have in their lives.      “At Gain we understand…
    07.10.13

  • Vidal Sassoon celebrates 50 years of iconic style

    Vidal Sassoon celebrates 50 years of iconic style

    In 1963, Vidal Sassoon’s iconic bob and five-point cut set a new standard in hairdressing. Fifty years later, Vidal Sassoon Pro Series is further celebrating this milestone anniversary and the genius of the bob’s design with the “Sh…
    07.10.13

  • Fine Fragrance
    P&G Prestige Is Expanding

    P&G Prestige Is Expanding

    New designer scent on way
    06.21.13

  • NAD To Laura Mercier: More Disclosure

    NAD To Laura Mercier: More Disclosure

    See what print ad claim caught the group's eye.
    06.19.13

  • Burt

    Burt's Bees Is Creating A Buzz...

    ...during National Pollinator Week.
    06.19.13

  • Fine Fragrance
    Stella McCartney Lands at P&G Prestige

    Stella McCartney Lands at P&G Prestige

    Style maven's accord with L'Oréal ends Sept. 12.
    06.14.13

  • Personal Cleansers
    Tone Teams with Karmin

    Tone Teams with Karmin

    Pop duo to help promote new Ocean Therapy Body Wash.
    06.12.13

  • Yankee Candle Adds 'Boston Strong' Candle

    Yankee Candle has rolled out the “Boston Strong” candle, which is designed to honor the victims and the first responders of the bomb attacks during the Boston Marathon. All net proceeds of the commemorative candle will go to the One Fund…
    06.12.13

  • Sun Care

    Ocean Potion Hits The Road

    Sun & Skin Care Research’s Ocean Potion brand has embarked on the “Ocean Potion Sandcastles in the Sun” tour, which will make several stops at beaches throughout the US.   On the tour, professional sand sculptors Rusty Crof…
    06.12.13

  • Skin Care

    Vichy's "Cellulite Confessions"

    When it comes to cellulite, women will do everything, and try anything in an attempt to get rid of it. Sometimes efforts are so extreme and desperate that the only thing one can do is laugh. To that end, Vichy unveiled its “Cellulite Confession…
    06.12.13

  • Hair Care

    Tony Odisho Express Keratin Tape Extensions

    More than 75 guests celebrated the launch of Tony Odisho’s Express Keratin Tape Extensions at his salon Exsalonce Salon & Spa. Brand ambassadors took to the red carpet to show off their new hair makeovers. The guests walked away with a Tony…
    06.12.13

  • Ethnic Beauty Vet Launches New Line

    Ethnic beauty industry veteran Brian K. Marks—with a handful of brands behind him, including African Pride, 911 and Dr. Miracle’s—and former model Nene Marks have rolled out the Nene’s Secret hair care collection. The 7-SKU ma…
    06.11.13

  • Boldface In Licensing Deal with Ugly Doll

    Boldface Group, Inc. has entered into a licensing agreement with Pretty Ugly, LLC, creator of the popular Uglydoll brand, to expand the category of beauty and personal care line of products. Boldface intends to build a range of products and accessori…
    06.06.13

  • vbeaute Moves Into Look Boutiques

    vbeaute Moves Into Look Boutiques

    Brand heads to 11 Walgreens/Duane Reade stores by July.
    06.03.13