Marketing News


  • Gojo Industries “Kill a Gajillion Germs” Pledge

    Gojo Industries is asking parents, teachers and schools to take the “Kill a Gajillion Germs” pledge towards everyday healthy hand hygiene this school year.  The campaign started on July 15, with moms, dads and school leaders pledgin…
    08.02.13

  • Ali Landry spokesperson in the Palmer’s Cocoa Butter Formula pregnancy ad campaign

    Actress and TV personality Ali Landry, pregnant with her third child, has been tapped to reprise her role as spokesperson in the upcoming Palmer’s Cocoa Butter Formula pregnancy ad campaign. Landry will bare her baby bump for the brand as the…
    08.02.13

  • Merle Norman Cosmetics was awarded the Hall of Fame Award

    Merle Norman Cosmetics was awarded the Hall of Fame Award in the beauty category by the Made in the USA Foundation. The Hall of Fame Awards, established two years ago, showcase exceptional US manufacturers and demonstrate the high-quality of products…
    08.02.13

  • Cosmetic Executive Women (CEW) winner

    The Cosmetic Executive Women (CEW) named Neydharting Moor Skin & Body Care as the winner of its first ever QVC Beauty Quest Award. An expansion of the 2013 Beauty Insiders’ Choice Awards, the Beauty Quest Award is a collaboration between C…
    08.02.13

  • Nivea has launched “Style, Uncapped”

    Nivea has launched  “Style, Uncapped,” a customized lip care design campaign to celebrate consumers’ personal style. Through its micro site, StyleUncapped.com, the Beiersdorf brand is giving consumers the opportunity to design…
    08.02.13

  • North American Hairstyling Awards (NAHA) winner

    Allen Ruiz, Aveda global artistic director, hair styling, has  won the North American Hairstyling Awards (NAHA) Hairstylist of the Year honor.  With the win, he has become one of just three hairstylists to have received this award more tha…
    08.02.13

  • Fine Fragrance
    Fragrance Industry
To Salute Art Spiro

    Fragrance Industry To Salute Art Spiro

    Circle of Champions Award set for Oct. 8
    08.01.13

  • Color Cosmetics | Fine Fragrance
    Kardashian Beauty
Heads South

    Kardashian Beauty Heads South

    Brand to enter Australia and New Zealand
    07.29.13

  • Hair Care
    Sexy Hair Taps Marilyn Monroe

    Sexy Hair Taps Marilyn Monroe

    Marketing includes use of name and photos.
    07.25.13

  • P&G Taps Shakira for 3D White Campaign

    P&G Taps Shakira for 3D White Campaign

    Singer will front for both Crest and Oral-B.
    07.24.13

  • Hot Legs Rolls Into Walgreens

    Hot Legs Rolls Into Walgreens

    Aussie hair removal brand comes NYC Duane Reade doors too.
    07.17.13

  • P&G Supports
Animal Rescue

    P&G Supports Animal Rescue

    Dawn donates to wildlife fund.
    07.16.13

  • Gillette Explores Superman’s Shaving Routine

    Gillette Explores Superman’s Shaving Routine

    In connection with last month’s release of “Man of Steel,” Gillette invited Superman fans everywhere to debate one of the most pressing questions surrounding the famed superhero: If he really is impervious to every known substance o…
    07.10.13

  • Vaseline Spray & Go Moisturizer has created the “Max the Morning” campaign

    Vaseline Spray & Go Moisturizer has created the “Max the Morning” campaign featuring celebrity mom and best-selling author Nia Vardalos. Best known for her role in the movie “My Big Fat Greek Wedding” and the best-selling…
    07.10.13

  • Leading Car Cleaning Brand MER and Halfords

    Research into consumer behavior by leading car cleaning brand MER and Halfords reveal that 73% of motorists now spend at least as much on car care products as they do on personal grooming. While men are the most concerned with their car’s appea…
    07.10.13

  • PartyLite has won two Telly Awards

    PartyLite  has won two Telly Awards for its “Love at First Bright” video.  The “Love at First Bright” video features GloLite by PartyLite candles. When lit, GloLite pillar and jar candles radiate an instant, all-over…
    07.10.13

  • National Pollinator Week

    In observance of National Pollinator Week in June, Burt’s Bees gave away 85,000 bee-friendly wildflower seed packs through its website. In addition, the company aims to create 10,000 acres of healthy pollinator forage by 2020 through sustainabl…
    07.10.13

  • The National Advertising Division (NAD)

    The National Advertising Division (NAD) has recommended that Gurwitch Products LLC provide a more detailed disclosure in print advertising for the company’s “Laura Mercier Tinted Moisturizer.” As part of its routine monitoring prog…
    07.10.13

  • Vita Liberata is coming to the US.

    Vita Liberata, a sunless tanning brand, is coming to the US. In partnership with Sephora, a selection of the brand’s best selling products are available in over 200 Sephora locations and on Sephora.com. Founded in Ireland, Vita Liberata offers…
    07.10.13

  • Tone Body Wash is partnering with pop duo Karmin

    Tone Body Wash is partnering with pop duo Karmin for the Tone Turn It Up! series this summer, in conjunction with the introduction of new Tone Ocean Therapy Body Wash. Fans can visit the Tone brand’s Facebook page for the chance to meet Karmin…
    07.10.13