Marketing News

  • The Sustainability Consortium (TSC), launched the “Cold Water Saves” Campaign

    December 1, 2016
    The American Cleaning Institute (ACI), in conjunction with The Sustainability Consortium (TSC), launched the “Cold Water Saves” Campaign. Designed to educate students about the benefits of laundering their clothing in cold water, it debut…


  • Dermaflash and Perricone MD offer limited-edition Ultimate Exfoliation & Treatment System

    December 1, 2016
    Dermaflash and Perricone MD have teamed up to offer a special, limited-edition Ultimate Exfoliation & Treatment System, an at-home resurfacing device and age-defying regimen. The PerriconeMD-Dermaflash collaboration offers a “360-degree app…


  • Sephora continues to promote mobile-first technologies

    December 1, 2016
    Sephora continues to promote mobile-first technologies, evidenced by two new bot-powered tools that are now available exclusively on Messenger. The new Sephora Reservation Assistant is an appointment booking bot to reserve a makeover at Sephora…


  • Saje will sell directly to US

    December 1, 2016
    Pioneering the “natural healing landscape” by providing essential oil blends, body care, home and wellness products for more than two and a half decades in Canada, Saje will sell directly to US-based customers via saje.com followed by the…


  • Granite Gold Daily Cleaner now in Walmart

    December 1, 2016
    Two Granite Gold products are now stocked in Walmart. Granite Gold Daily Cleaner safely deep-cleans granite, marble, travertine and all other natural-stone and quartz surfaces such as Silestone and Cambria. It quickly removes all types of spills and…


  • Tom’s of Maine Song Promotes Oral Care

    December 1, 2016
    Getting little ones to brush their teeth can be trying, so  Tom’s of Maine has enlisted children’s singer and songwriter  Laurie Berkner to help with the task. Tom’s and Berkner have collaborated to create “Silly Bru…


  • Dreft has launched the America’s Messiest Baby Contest

    December 1, 2016
    Baby laundry detergent brand Dreft has launched the America’s Messiest Baby Contest and drafted model, actress and mother of two Molly Sims to help with the search. Parents could enter Dreft’s America’s Messiest Baby Contest for a c…


  • Persil ProClean rolles out the new Social Media campaign

    December 1, 2016
    Persil ProClean, part of Henkel North America’s stable, has rolled out the new #Purrsil Digital and Social Media campaign, celebrating the most discerning critics of clean laundry: cats. The campaign is fuelled by a simple idea that cats and la…


  • Beauty iQ Network launched by QVC

    December 1, 2016
    QVC, Inc. has launched the Beauty iQ network, billed as the world’s first “multiplatform beauty shopping experience, to engage beauty lovers everywhere.” Beauty iQ is viewable in more than 40 million homes in the US via distributors…


  • Palmer

    Palmer's Embarks on Cocoa Tour

    December 1, 2016
    E.T. Browne brand's nine city program begins today in Detroit.


  • See No Evil?

    See No Evil?

    November 30, 2016
    Kylie Cosmetics may face lawsuit


  • Hair Cuttery Donates To Veterans

    Hair Cuttery Donates To Veterans

    November 29, 2016
    November 'Share-A-Haircut' program reaches out to service men and women.


  • Living On a Razor

    Living On a Razor's Edge

    November 28, 2016
    P&G tries to cut through competitors with a new strategy


  • OGX Presents Walmart Exclusive

    OGX Presents Walmart Exclusive

    November 2, 2016
    OGX is getting into the holiday spirit for 2016 with its first ever Walmart-exclusive holiday collection. The brand is capturing the delicious scents and seasonal blends of the holidays in three new, sulfate-free shampoos and conditioners ($5.74 each…


  • Kik Interactive has launched a “bot” category

    November 2, 2016
    Kik Interactive, the company behind online chat platform Kik, has launched a fashion and beauty “bot” category. The new category includes a mix of branded and brand-agnostic “concierge” bots (internet robots), and users can in…