Marketing News

  • got2b is giving consumers a chance to have a “star” moment

    April 4, 2013
    For the next nine months, got2b is giving consumers a chance to have a “star” moment by submitting their best got2b-inspired headshot to the got2b Facebook page or via Twitter (@got2bUSA) with the hashtag #got2bFamous. Each month, got2b F…


  • Tom’s of Maine has released its Goodness Report

    April 4, 2013
    Tom’s of Maine has released its Goodness Report —which features benchmarking completed in 2011, an update on projects supported in recent years, and a goals tracker for 2015 and beyond. The report also invites consumers to prioritize whic…


  • The No!No! Hair was named “Most Innovative Product” by HSN

    April 4, 2013
    The No!No! Hair was named “Most Innovative Product” by HSN—the second year in a row that a No!No! Hair product was nominated for the award, and its first category win. Since launching with HSN, Radiancy, Inc. has sold more than 260…


  • La Roche-Posay sponsored the 31st AnnualDermatology Nurses’ Association Convention

    April 4, 2013
    La Roche-Posay sponsored the 31st AnnualDermatology Nurses’ Association Convention, which was to be held in New Orleans earlier this month. Attended by more than 800 dermatology professionals, the convention features keynote speakers and inform…


  • Suave Professionals are sponsoring NBC’s “Fashion Star”

    April 4, 2013
    Suave Professionals has once again teamed up with Nicole Richie and is sponsoring NBC’s “Fashion Star” for the second year in a row. Together, Nicole and Suave Professionals are pulling back the curtain to unlock behind-the-scenes s…


  • L’Oréal has relaunched LOrealParisUSA.com

    L’Oréal has relaunched LOrealParisUSA.com

    April 4, 2013
    L’Oréal has relaunched LOrealParisUSA.com, which includes an exclusive, first-to-market content production and syndication partnership with AOL, the beauty company announced today. A full year in the making, L’Oréal con…


  • Telescopic Shocking Extensions Mascara relaunched

    April 4, 2013
    In related news, to celebrate its recently-launched Telescopic Shocking Extensions Mascara, L’Oréal Paris has kicked off a nationwide digital contest inviting consumers to upload a photo of their shocking and bold beauty handiwork to&nbs…


  • Polti is bringing its products to the US

    April 4, 2013
    Polti, a leading European producer of household steam appliances, is bringing its products to the US. The company unveiled its steam cleaning appliances, steam cleaning vacuums and steam station iron to US consumers at the 2013 International Home + H…


  • FireFly by Dr. Fresh has introduced a pair of products

    FireFly by Dr. Fresh has introduced a pair of products

    April 4, 2013
    Dr. Fresh has new toothpaste foam and new brushes. FireFly by Dr. Fresh has introduced a pair of products that make brushing fun, foolproof, and routine—new FireFly Fluoride Foam Toothpaste and t…


  • Güd Signs Carly Rae Jepsen As Spokesperson

    Güd Signs Carly Rae Jepsen As Spokesperson

    April 4, 2013
    Carly Rae Jepsen is feeling “güd.” Güd, Burt’s Bees’ natural personal care brand aimed at Millennials, has named multi-platinum, Grammy nominated singer/songwriter Car…


  • PhotoMedex, Inc.-No!No! hair removal device

    March 14, 2013
    • PhotoMedex, Inc. has moved its No!No! hair removal device into approximately 950 Bed Bath & Beyond stores nationwide, following an initial pilot launch that was conducted in fewer than 100 stores during the past several months. No!No! Hai…


  • Makers: Women Who Make America

    March 14, 2013
    • Simple facial skin care helped host the red-carpet premiere of “Makers: Women Who Make America,” a PBS documentary film that is part of an initiative that aims to become the largest collection of women’s stories ever assemble…


  • Bliss has teamed up with cleansing brand Joulebody

    March 14, 2013
    • Bliss has teamed up with cleansing brand Joulebody to create a raw food detox program designed exclusively for Bliss customers. The Happy Cleanse is a diet designed to rid the system of habitual toxic foods, by eliminating them for three days.…


  • McNabb Nutraceuticals, LLC

    March 14, 2013
    • McNabb Nutraceuticals, LLC, maker of Sunology Natural Sun Protection, has linked with Competitor Group, Inc. to offer its natural sunscreen products at all 2013 events in the Rock ‘n’ Roll Marathon Series, Women’s Half Marath…


  • Procter & Gamble’s Bounce dryer

    March 14, 2013
    • Procter & Gamble’s Bounce dryer-added fabric softener brand is offering Americans the chance to win a new winter wardrobe styled by designer Christian Siriano. Consumers can enter the Bounce dryer bar “Stick it and Forget it&rd…