Marketing News


  • Scentsy Fragrance has named Violet Leaf as its ScenTrend for 2013

    Scentsy Fragrance has named Violet Leaf as its ScenTrend for 2013, a designation of an up-and-coming fragrance note that comes from trend analysis by fragrance experts at Scentsy and prominent international fragrance houses. The earthy and herbaceou…
    02.13.13

  • SC Johnson has marked 90 years of giving

    SC Johnson has marked 90 years of giving to the local United Way and more than $50 million in cumulative contributions for the local nonprofit organization. “Providing local leadership and support to communities—whether in our hometown o…
    02.13.13

  • Amway awarded a $50,000 scholarship to the new Miss America 2013

    Amway awarded a $50,000 scholarship to the new Miss America 2013

    Amway, a sponsor of the Miss America Organization, awarded a $50,000 scholarship to the new Miss America 2013, Mallory Hagan. More than $300,000 in scholarship funding was awarded to the other Miss America contestants on Jan. 12 during the Miss Ameri…
    02.13.13

  • Gojo Industries has been recognized as a Green Giving Corporation by Matthew 25

    Gojo Industries has been recognized as a Green Giving Corporation by Matthew 25: Ministries for its outstanding corporate environmental and social well-being initiatives. The company has donated millions of pounds of soap and Purell Instant Hand Sani…
    02.13.13

  • UT Resvology

    Since it is based in Park City, UT Resvology— new skin care line formulated with the “first-ever stabilized form of resveratryl acetate, the multi-patented 4-AR Molecule”—selected the 2013 Sundance Festival for its coming-out…
    02.13.13

  • Unconventional Restoration is billed as a skin care partner for life

    Unconventional Restoration is billed as a skin care partner for life as it is suited for use from one’s first blemish through the golden years to diminish imperfections, according to Ariel Laboratories, South Plainfield, NJ. The range, which i…
    02.13.13

  • Beiersdorf Inc. has rolled out a consumer awareness and fundraising initiative

    Beiersdorf Inc. has rolled out a consumer awareness and fundraising initiative to support National Mentoring Month. Currently, Beiersdorf has an employee-led, work-based mentoring program focused on supporting youth in the local community. In recogni…
    02.13.13

  • Reviver - product that pioneers an entirely new category of consumer products

    Billed as a “product that pioneers an entirely new category of consumer products,” Reviver is a reusable clothing wipe that eliminates unwanted aromas on clothes and hair, according to Kusin & Kusin Ltd., the Dallas-based consumer goo…
    02.13.13

  • Colonial Candle was featured in the Winter 2013 issue of Martha Stewart Weddings.

    Colonial Candle was featured in the Winter 2013 issue of Martha Stewart Weddings. “We’re honored and excited to have Colonial Candle featured in Martha Stewart Weddings,” said Beth Sturm, director of brand development, Colonial Can…
    02.13.13

  • Pureology has linked with the Global Green again

    Global Green works to ensure that every child has the opportunity to learn in a healthy, green school, and hair care brand Pureology has linked with the group again to present the 2nd Global Green USA Green School Makeover Competition. From Jan. 1 to…
    02.13.13

  • DenTek has rolled out new Scrub Betweens Dental Pick

    DenTek has rolled out new Scrub Betweens Dental Pick, a soft scrubbing dental pick with thousands of microbristles. The micro toothbrush-like scrubbing tip is said to glide gently between teeth, even in hard to reach back teeth, making it easier to r…
    02.13.13

  • Tru Fragrance has named Virtual Lily as its “HipNote” for Spring

    Fragrance development company Tru Fragrance has named Virtual Lily as its “HipNote” for Spring. Inspired by the blossoming “TechNature” trend, defined by the marriage of technology and nature, the note is a modern take on the…
    02.13.13

  • L’Oréal Paris Brings Billy B. On Board

    L’Oréal Paris Brings Billy B. On Board

    Celebrity makeup artist Billy B. is now working with L’Oréal Paris. L’Oréal Paris has added celebrity makeup artist Billy Brasfield (known as “Billy B.”) to its roster of exper…
    01.25.13

  • Playing spin the bottle can be a rite of passage

    Playing spin the bottle can be a rite of passage, and Soft Scrub recently put a new twist on the game to promote its new bathroom cleaner SKU, Total Bath and Bowl Cleaner. The brand launched a “Spin the Bottle” game on Facebook, giving its fans a…
    01.25.13

  • Whole Foods Market has been named the highest ranked retailer

    Whole Foods Market has been named the highest ranked retailer for personal care product safety in the Campaign for Safe Cosmetics’ Retailer Report. In the report, the company is commended for implementing “a rigorous and transparent appro…
    01.25.13

  • Voting closed last month for Avon’s Makeup Mavens

    Voting closed last month for Avon’s Makeup Mavens, the direct-seller’s exclusive makeup video contest for Avon representatives nationwide. More than 600 reps submitted how-to beauty videos for the chance to be crowned one of four Makeup M…
    01.25.13

  • One Direction has signed a license partnership with Olivann Beauty

    One Direction has signed a license partnership with Olivann Beauty

    One Direction will enter the fragrance scene with Olivann Beauty. It appears that One Direction is going in many directions these days. The pop group, also known as 1D, has signed a license partnership with Olivann…
    01.25.13

  • Tria Beauty, Inc. signed Actress Jenny McCarthy

    Tria Beauty, Inc. signed Actress Jenny McCarthy to promote Tria’s Hair Removal Laser, an FDA-cleared laser available for at-home hair removal. Under this new partnership, McCarthy will be collaborating with Tria for various public relations and mar…
    01.25.13

  • Wella Professional rolls out Illumina Color

    This month, Wella Professional rolls out Illumina Color, a new salon professional permanent hair color that helps keep hair in healthy condition. In fact, Wella contends no other leading premium professional permanent color leaves hair closer to virg…
    01.25.13

  • Birchbox released results of a survey

    Birchbox released results of a survey regarding consumers’ shopping, beauty and entertainment habits for the holiday season. The company polled more than 3,000 women and found that the average person planned to spend $560 on gifts this year. Birchb…
    01.25.13