Marketing News

  • Sun Products Corp.’s detergent brands All and Surf have earned top spots

    March 14, 2013
    •Sun Products Corp.’s detergent brands All and Surf have earned top spots in the TNS Product of the Year award contest. All Mighty Pacs were recognized as the No. 1 product of the year in the laundry packs category and Surf Liquid was awar…


  • Colgate Total and Kelly Ripa have partnered

    March 14, 2013
    • Colgate Total and Kelly Ripa have partnered to launch the brand’s new “You Can Do It” campaign, which is designed to encourage consumers to take control of their health and well-being, including proper oral hygiene. The accor…


  • NAD's recommendation for DermaDoctor advertising

    March 14, 2013
    • The National Advertising Division (NAD) has recommended that DermaDoctor discontinue advertising claims that state or suggest the company’s “Photodynamic Therapy Laser Lotion” offers the same benefits as physician-administere…


  • Alpha Media Group has reached an agreement with Omni Scents

    March 14, 2013
    • US-based media company Alpha Media Group has reached an agreement with Omni Scents to introduce the first fragrance collection for men from Maxim, a men’s lifestyle magazine. The Maxim Fragrance Collection from Omni Scents will premiere…


  • Black Opal Cosmetics

    March 14, 2013
    • Black Opal Cosmetics has kicked off its Black Opal True Beauty Model Search. One winner will be awarded a $10,000 educational scholarship and become the new face of the brand for 2014. Applicants are being evaluated based on essays, community…


  • La Roche-Posay

    March 14, 2013
    • As part of its continued efforts toward sun safety education and awareness, La Roche-Posay is partnering with Mollie’s Fund for the second year in a row. This year, the skin care company will donate 5,000 pieces of Anthelios Sunscreen Cr…


  • CVS/pharmacy has expanded the Boldface Group’s beauty collection

    March 14, 2013
    • CVS/pharmacy has expanded the Boldface Group’s beauty collection to 2,100 key beauty doors after a successful initial launch of the limited edition holiday line. Boldface will showcase the company’s new products on power-wing units…


  • The Best New Products of the year, So Says Better Homes & Gardens

    March 14, 2013
      The Best New Products of the year, So Says Better Homes & Gardens • Better Homes & Gardens along with market research firm BrandSpark International, has named the winners of the 2013 Best…


  • Lancôme To Launch Collection with Jason Wu

    March 14, 2013
    • Lancôme is teaming with celebrated fashion designer Jason Wu on a collection that will hit stores in September. “Jason’s vision of femininity and talent for designing clothing and accessories that truly embody a modern,…


  • 3…2…1: Axe’s New Campaign is on the Launch Pad

    3…2…1: Axe’s New Campaign is on the Launch Pad

    February 13, 2013
    Axe is going where few have gone before—space. The Unilever brand is creating the Axe Apollo Space Academy (AASA) with one of the first men to walk on the moon, Buzz Aldrin. Starting last month, by joining AASA at AxeApollo.com, guys and girls…


  • nationwide Kiss & Tell live experiment

    February 13, 2013
    With signs pointing to stubble as the culprit in the decline of kissing, P&G Powerhouse brand Gillette is asking America to weigh in by launching what it calls a “nationwide Kiss & Tell live experiment.” The Kiss & Tell live e…


  • Walgreens hosted the “Night at the W”

    February 13, 2013
    On Jan. 10, Walgreens hosted the “Night at the W” to celebrate its involvement in the People’s Choice Awards, which aired live on Jan. 9. Walgreens beauty advisors along with P&G products from CoverGirl, Olay, Pantene and Crest…


  • L’Oréal Paris give away one million product samples exclusively on the brand’s Facebook page

    L’Oréal Paris give away one million product samples exclusively on the brand’s Facebook page

    February 13, 2013
    To help rollout Advanced Haircare, its new hair care franchise that’s five years in the making, L’Oréal Paris embarked on a program to give away one million product samples exclusively on the brand’s Facebook page on Janua…


  • The Sun Products Corporation donated $350,000

    February 13, 2013
    The Sun Products Corporation donated $350,000 in Snuggle Bears and fabric care products to the 19th annual “Today” Toy Drive, which was held over the holiday season in 2012. The donation included All laundry detergent, Snuggle dryer sheet…


  • Fiafini Skincare

    February 13, 2013
    A year after its debut, Fiafini Skincare has secured a lineup of new retail partners carrying its vegan skin care product line. The new stores are SkinDirect.com, Open Sky, Apothecarie (a division of SvelteBrands, LLC) and Coterie. Fiafini Skincare h…