Marketing News

  • L’Oréal has relaunched LOrealParisUSA.com

    L’Oréal has relaunched LOrealParisUSA.com

    April 4, 2013
    L’Oréal has relaunched LOrealParisUSA.com, which includes an exclusive, first-to-market content production and syndication partnership with AOL, the beauty company announced today. A full year in the making, L’Oréal con…


  • Telescopic Shocking Extensions Mascara relaunched

    April 4, 2013
    In related news, to celebrate its recently-launched Telescopic Shocking Extensions Mascara, L’Oréal Paris has kicked off a nationwide digital contest inviting consumers to upload a photo of their shocking and bold beauty handiwork to&nbs…


  • Polti is bringing its products to the US

    April 4, 2013
    Polti, a leading European producer of household steam appliances, is bringing its products to the US. The company unveiled its steam cleaning appliances, steam cleaning vacuums and steam station iron to US consumers at the 2013 International Home + H…


  • FireFly by Dr. Fresh has introduced a pair of products

    FireFly by Dr. Fresh has introduced a pair of products

    April 4, 2013
    Dr. Fresh has new toothpaste foam and new brushes. FireFly by Dr. Fresh has introduced a pair of products that make brushing fun, foolproof, and routine—new FireFly Fluoride Foam Toothpaste and t…


  • Güd Signs Carly Rae Jepsen As Spokesperson

    Güd Signs Carly Rae Jepsen As Spokesperson

    April 4, 2013
    Carly Rae Jepsen is feeling “güd.” Güd, Burt’s Bees’ natural personal care brand aimed at Millennials, has named multi-platinum, Grammy nominated singer/songwriter Car…


  • PhotoMedex, Inc.-No!No! hair removal device

    March 14, 2013
    • PhotoMedex, Inc. has moved its No!No! hair removal device into approximately 950 Bed Bath & Beyond stores nationwide, following an initial pilot launch that was conducted in fewer than 100 stores during the past several months. No!No! Hai…


  • Makers: Women Who Make America

    March 14, 2013
    • Simple facial skin care helped host the red-carpet premiere of “Makers: Women Who Make America,” a PBS documentary film that is part of an initiative that aims to become the largest collection of women’s stories ever assemble…


  • Bliss has teamed up with cleansing brand Joulebody

    March 14, 2013
    • Bliss has teamed up with cleansing brand Joulebody to create a raw food detox program designed exclusively for Bliss customers. The Happy Cleanse is a diet designed to rid the system of habitual toxic foods, by eliminating them for three days.…


  • McNabb Nutraceuticals, LLC

    March 14, 2013
    • McNabb Nutraceuticals, LLC, maker of Sunology Natural Sun Protection, has linked with Competitor Group, Inc. to offer its natural sunscreen products at all 2013 events in the Rock ‘n’ Roll Marathon Series, Women’s Half Marath…


  • Procter & Gamble’s Bounce dryer

    March 14, 2013
    • Procter & Gamble’s Bounce dryer-added fabric softener brand is offering Americans the chance to win a new winter wardrobe styled by designer Christian Siriano. Consumers can enter the Bounce dryer bar “Stick it and Forget it&rd…


  • Sun Products Corp.’s detergent brands All and Surf have earned top spots

    March 14, 2013
    •Sun Products Corp.’s detergent brands All and Surf have earned top spots in the TNS Product of the Year award contest. All Mighty Pacs were recognized as the No. 1 product of the year in the laundry packs category and Surf Liquid was awar…


  • Colgate Total and Kelly Ripa have partnered

    March 14, 2013
    • Colgate Total and Kelly Ripa have partnered to launch the brand’s new “You Can Do It” campaign, which is designed to encourage consumers to take control of their health and well-being, including proper oral hygiene. The accor…


  • NAD's recommendation for DermaDoctor advertising

    March 14, 2013
    • The National Advertising Division (NAD) has recommended that DermaDoctor discontinue advertising claims that state or suggest the company’s “Photodynamic Therapy Laser Lotion” offers the same benefits as physician-administere…


  • Alpha Media Group has reached an agreement with Omni Scents

    March 14, 2013
    • US-based media company Alpha Media Group has reached an agreement with Omni Scents to introduce the first fragrance collection for men from Maxim, a men’s lifestyle magazine. The Maxim Fragrance Collection from Omni Scents will premiere…


  • Black Opal Cosmetics

    March 14, 2013
    • Black Opal Cosmetics has kicked off its Black Opal True Beauty Model Search. One winner will be awarded a $10,000 educational scholarship and become the new face of the brand for 2014. Applicants are being evaluated based on essays, community…