Marketing News


  • The No!No! Hair was named “Most Innovative Product” by HSN

    The No!No! Hair was named “Most Innovative Product” by HSN—the second year in a row that a No!No! Hair product was nominated for the award, and its first category win. Since launching with HSN, Radiancy, Inc. has sold more than 260…
    04.04.13

  • La Roche-Posay sponsored the 31st AnnualDermatology Nurses’ Association Convention

    La Roche-Posay sponsored the 31st AnnualDermatology Nurses’ Association Convention, which was to be held in New Orleans earlier this month. Attended by more than 800 dermatology professionals, the convention features keynote speakers and inform…
    04.04.13

  • Suave Professionals are sponsoring NBC’s “Fashion Star”

    Suave Professionals has once again teamed up with Nicole Richie and is sponsoring NBC’s “Fashion Star” for the second year in a row. Together, Nicole and Suave Professionals are pulling back the curtain to unlock behind-the-scenes s…
    04.04.13

  • L’Oréal has relaunched LOrealParisUSA.com

    L’Oréal has relaunched LOrealParisUSA.com

    L’Oréal has relaunched LOrealParisUSA.com, which includes an exclusive, first-to-market content production and syndication partnership with AOL, the beauty company announced today. A full year in the making, L’Oréal con…
    04.04.13

  • Telescopic Shocking Extensions Mascara relaunched

    In related news, to celebrate its recently-launched Telescopic Shocking Extensions Mascara, L’Oréal Paris has kicked off a nationwide digital contest inviting consumers to upload a photo of their shocking and bold beauty handiwork to&nbs…
    04.04.13

  • Polti is bringing its products to the US

    Polti, a leading European producer of household steam appliances, is bringing its products to the US. The company unveiled its steam cleaning appliances, steam cleaning vacuums and steam station iron to US consumers at the 2013 International Home + H…
    04.04.13

  • FireFly by Dr. Fresh has introduced a pair of products

    FireFly by Dr. Fresh has introduced a pair of products

    Dr. Fresh has new toothpaste foam and new brushes. FireFly by Dr. Fresh has introduced a pair of products that make brushing fun, foolproof, and routine—new FireFly Fluoride Foam Toothpaste and t…
    04.04.13

  • Güd Signs Carly Rae Jepsen As Spokesperson

    Güd Signs Carly Rae Jepsen As Spokesperson

    Carly Rae Jepsen is feeling “güd.” Güd, Burt’s Bees’ natural personal care brand aimed at Millennials, has named multi-platinum, Grammy nominated singer/songwriter Car…
    04.04.13

  • PhotoMedex, Inc.-No!No! hair removal device

    • PhotoMedex, Inc. has moved its No!No! hair removal device into approximately 950 Bed Bath & Beyond stores nationwide, following an initial pilot launch that was conducted in fewer than 100 stores during the past several months. No!No! Hai…
    03.14.13

  • Makers: Women Who Make America

    • Simple facial skin care helped host the red-carpet premiere of “Makers: Women Who Make America,” a PBS documentary film that is part of an initiative that aims to become the largest collection of women’s stories ever assemble…
    03.14.13

  • Bliss has teamed up with cleansing brand Joulebody

    • Bliss has teamed up with cleansing brand Joulebody to create a raw food detox program designed exclusively for Bliss customers. The Happy Cleanse is a diet designed to rid the system of habitual toxic foods, by eliminating them for three days.…
    03.14.13

  • McNabb Nutraceuticals, LLC

    • McNabb Nutraceuticals, LLC, maker of Sunology Natural Sun Protection, has linked with Competitor Group, Inc. to offer its natural sunscreen products at all 2013 events in the Rock ‘n’ Roll Marathon Series, Women’s Half Marath…
    03.14.13

  • Procter & Gamble’s Bounce dryer

    • Procter & Gamble’s Bounce dryer-added fabric softener brand is offering Americans the chance to win a new winter wardrobe styled by designer Christian Siriano. Consumers can enter the Bounce dryer bar “Stick it and Forget it&rd…
    03.14.13

  • Sun Products Corp.’s detergent brands All and Surf have earned top spots

    •Sun Products Corp.’s detergent brands All and Surf have earned top spots in the TNS Product of the Year award contest. All Mighty Pacs were recognized as the No. 1 product of the year in the laundry packs category and Surf Liquid was awar…
    03.14.13

  • Colgate Total and Kelly Ripa have partnered

    • Colgate Total and Kelly Ripa have partnered to launch the brand’s new “You Can Do It” campaign, which is designed to encourage consumers to take control of their health and well-being, including proper oral hygiene. The accor…
    03.14.13

  • NAD's recommendation for DermaDoctor advertising

    • The National Advertising Division (NAD) has recommended that DermaDoctor discontinue advertising claims that state or suggest the company’s “Photodynamic Therapy Laser Lotion” offers the same benefits as physician-administere…
    03.14.13

  • Alpha Media Group has reached an agreement with Omni Scents

    • US-based media company Alpha Media Group has reached an agreement with Omni Scents to introduce the first fragrance collection for men from Maxim, a men’s lifestyle magazine. The Maxim Fragrance Collection from Omni Scents will premiere…
    03.14.13

  • Black Opal Cosmetics

    • Black Opal Cosmetics has kicked off its Black Opal True Beauty Model Search. One winner will be awarded a $10,000 educational scholarship and become the new face of the brand for 2014. Applicants are being evaluated based on essays, community…
    03.14.13

  • La Roche-Posay

    • As part of its continued efforts toward sun safety education and awareness, La Roche-Posay is partnering with Mollie’s Fund for the second year in a row. This year, the skin care company will donate 5,000 pieces of Anthelios Sunscreen Cr…
    03.14.13

  • CVS/pharmacy has expanded the Boldface Group’s beauty collection

    • CVS/pharmacy has expanded the Boldface Group’s beauty collection to 2,100 key beauty doors after a successful initial launch of the limited edition holiday line. Boldface will showcase the company’s new products on power-wing units…
    03.14.13