Marketing News

  • La Roche-Posay

    March 14, 2013
    • As part of its continued efforts toward sun safety education and awareness, La Roche-Posay is partnering with Mollie’s Fund for the second year in a row. This year, the skin care company will donate 5,000 pieces of Anthelios Sunscreen Cr…


  • CVS/pharmacy has expanded the Boldface Group’s beauty collection

    March 14, 2013
    • CVS/pharmacy has expanded the Boldface Group’s beauty collection to 2,100 key beauty doors after a successful initial launch of the limited edition holiday line. Boldface will showcase the company’s new products on power-wing units…


  • The Best New Products of the year, So Says Better Homes & Gardens

    March 14, 2013
      The Best New Products of the year, So Says Better Homes & Gardens • Better Homes & Gardens along with market research firm BrandSpark International, has named the winners of the 2013 Best…


  • Lancôme To Launch Collection with Jason Wu

    March 14, 2013
    • Lancôme is teaming with celebrated fashion designer Jason Wu on a collection that will hit stores in September. “Jason’s vision of femininity and talent for designing clothing and accessories that truly embody a modern,…


  • 3…2…1: Axe’s New Campaign is on the Launch Pad

    3…2…1: Axe’s New Campaign is on the Launch Pad

    February 13, 2013
    Axe is going where few have gone before—space. The Unilever brand is creating the Axe Apollo Space Academy (AASA) with one of the first men to walk on the moon, Buzz Aldrin. Starting last month, by joining AASA at AxeApollo.com, guys and girls…


  • nationwide Kiss & Tell live experiment

    February 13, 2013
    With signs pointing to stubble as the culprit in the decline of kissing, P&G Powerhouse brand Gillette is asking America to weigh in by launching what it calls a “nationwide Kiss & Tell live experiment.” The Kiss & Tell live e…


  • Walgreens hosted the “Night at the W”

    February 13, 2013
    On Jan. 10, Walgreens hosted the “Night at the W” to celebrate its involvement in the People’s Choice Awards, which aired live on Jan. 9. Walgreens beauty advisors along with P&G products from CoverGirl, Olay, Pantene and Crest…


  • L’Oréal Paris give away one million product samples exclusively on the brand’s Facebook page

    L’Oréal Paris give away one million product samples exclusively on the brand’s Facebook page

    February 13, 2013
    To help rollout Advanced Haircare, its new hair care franchise that’s five years in the making, L’Oréal Paris embarked on a program to give away one million product samples exclusively on the brand’s Facebook page on Janua…


  • The Sun Products Corporation donated $350,000

    February 13, 2013
    The Sun Products Corporation donated $350,000 in Snuggle Bears and fabric care products to the 19th annual “Today” Toy Drive, which was held over the holiday season in 2012. The donation included All laundry detergent, Snuggle dryer sheet…


  • Fiafini Skincare

    February 13, 2013
    A year after its debut, Fiafini Skincare has secured a lineup of new retail partners carrying its vegan skin care product line. The new stores are SkinDirect.com, Open Sky, Apothecarie (a division of SvelteBrands, LLC) and Coterie. Fiafini Skincare h…


  • Jackie Warner is now a Wisk Deep Clean Sweat Ambassador

    February 13, 2013
    Celebrity fitness trainer, The New York Times best-selling author and TV personality Jackie Warner is now a Wisk Deep Clean Sweat Ambassador, and will partner with the Sun Products brand as it launches the “Work It, Wisk It” campaign. On…


  • Zulily has partnered with The Honest Company

    February 13, 2013
    Daily deal site Zulily has partnered with The Honest Company, a maker of eco-friendly products. The Honest Company shop will be available every day for members to access Honest’s products, which range from household and personal care to diapers…


  • Saginaw has opened a new online store

    February 13, 2013
    Saginaw, MI- based internet company and green supplies retailer CC Global Ventures LLC has opened a new online store—www.CandAgreensupplies.com—which offers a variety of chemical-free household items including all-natural lotions, househo…


  • Dove Hair premiered a new video short

    February 13, 2013
    Dove Hair premiered a new video short that celebrates the many meanings of color at the Dove Color Care Salon in Park City, UT in connection with the town’s annual festival. The salon, part of the Talent Resources Gifting Suite, added color to…


  • Scentsy Fragrance has named Violet Leaf as its ScenTrend for 2013

    February 13, 2013
    Scentsy Fragrance has named Violet Leaf as its ScenTrend for 2013, a designation of an up-and-coming fragrance note that comes from trend analysis by fragrance experts at Scentsy and prominent international fragrance houses. The earthy and herbaceou…