Marketing News

  • Marriott International, Inc. is now an official hotel partner of Clean the World

    April 4, 2013
    Marriott International, Inc. is now an official hotel partner of Clean the World, the non-profit group that collects, recycles and distributes discarded soaps and other hygiene amenities to communities in need. With nearly 47,000 rooms already parti…


  • P&G has been promoting Febreze Car Vent Clip

    April 4, 2013
    P&G has been promoting Febreze Car Vent Clip by setting “oversized odors” loose all over downtown Houston. The “odors” were hitchhiking, hanging around drive-thrus, loitering in parking lots and doing anything to get into…


  • Playtex has hired Rocker Andrew W.K.

    April 4, 2013
    Sex, Wipes and Rock ‘n Roll? Playtex has hired Rocker Andrew W.K. to promote its new line of intimate wipes called Fresh and Sexy. Introduced last month, the wipes are designed for both men and women to use before and after sexual activity. Th…


  • Morton Salt

    April 4, 2013
    Morton Salt, best known for culinary salts, is making a foray into the health and beauty category with a new line of Natural Epsom Salt products. “The Epsom salt category has seen sustained growth over the past few years, presenting an opportu…


  • got2b is giving consumers a chance to have a “star” moment

    April 4, 2013
    For the next nine months, got2b is giving consumers a chance to have a “star” moment by submitting their best got2b-inspired headshot to the got2b Facebook page or via Twitter (@got2bUSA) with the hashtag #got2bFamous. Each month, got2b F…


  • Tom’s of Maine has released its Goodness Report

    April 4, 2013
    Tom’s of Maine has released its Goodness Report —which features benchmarking completed in 2011, an update on projects supported in recent years, and a goals tracker for 2015 and beyond. The report also invites consumers to prioritize whic…


  • The No!No! Hair was named “Most Innovative Product” by HSN

    April 4, 2013
    The No!No! Hair was named “Most Innovative Product” by HSN—the second year in a row that a No!No! Hair product was nominated for the award, and its first category win. Since launching with HSN, Radiancy, Inc. has sold more than 260…


  • La Roche-Posay sponsored the 31st AnnualDermatology Nurses’ Association Convention

    April 4, 2013
    La Roche-Posay sponsored the 31st AnnualDermatology Nurses’ Association Convention, which was to be held in New Orleans earlier this month. Attended by more than 800 dermatology professionals, the convention features keynote speakers and inform…


  • Suave Professionals are sponsoring NBC’s “Fashion Star”

    April 4, 2013
    Suave Professionals has once again teamed up with Nicole Richie and is sponsoring NBC’s “Fashion Star” for the second year in a row. Together, Nicole and Suave Professionals are pulling back the curtain to unlock behind-the-scenes s…


  • L’Oréal has relaunched LOrealParisUSA.com

    L’Oréal has relaunched LOrealParisUSA.com

    April 4, 2013
    L’Oréal has relaunched LOrealParisUSA.com, which includes an exclusive, first-to-market content production and syndication partnership with AOL, the beauty company announced today. A full year in the making, L’Oréal con…


  • Telescopic Shocking Extensions Mascara relaunched

    April 4, 2013
    In related news, to celebrate its recently-launched Telescopic Shocking Extensions Mascara, L’Oréal Paris has kicked off a nationwide digital contest inviting consumers to upload a photo of their shocking and bold beauty handiwork to&nbs…


  • Polti is bringing its products to the US

    April 4, 2013
    Polti, a leading European producer of household steam appliances, is bringing its products to the US. The company unveiled its steam cleaning appliances, steam cleaning vacuums and steam station iron to US consumers at the 2013 International Home + H…


  • FireFly by Dr. Fresh has introduced a pair of products

    FireFly by Dr. Fresh has introduced a pair of products

    April 4, 2013
    Dr. Fresh has new toothpaste foam and new brushes. FireFly by Dr. Fresh has introduced a pair of products that make brushing fun, foolproof, and routine—new FireFly Fluoride Foam Toothpaste and t…


  • Güd Signs Carly Rae Jepsen As Spokesperson

    Güd Signs Carly Rae Jepsen As Spokesperson

    April 4, 2013
    Carly Rae Jepsen is feeling “güd.” Güd, Burt’s Bees’ natural personal care brand aimed at Millennials, has named multi-platinum, Grammy nominated singer/songwriter Car…


  • PhotoMedex, Inc.-No!No! hair removal device

    March 14, 2013
    • PhotoMedex, Inc. has moved its No!No! hair removal device into approximately 950 Bed Bath & Beyond stores nationwide, following an initial pilot launch that was conducted in fewer than 100 stores during the past several months. No!No! Hai…