Marketing News


  • Alpha Media Group has reached an agreement with Omni Scents

    • US-based media company Alpha Media Group has reached an agreement with Omni Scents to introduce the first fragrance collection for men from Maxim, a men’s lifestyle magazine. The Maxim Fragrance Collection from Omni Scents will premiere…
    03.14.13

  • Black Opal Cosmetics

    • Black Opal Cosmetics has kicked off its Black Opal True Beauty Model Search. One winner will be awarded a $10,000 educational scholarship and become the new face of the brand for 2014. Applicants are being evaluated based on essays, community…
    03.14.13

  • La Roche-Posay

    • As part of its continued efforts toward sun safety education and awareness, La Roche-Posay is partnering with Mollie’s Fund for the second year in a row. This year, the skin care company will donate 5,000 pieces of Anthelios Sunscreen Cr…
    03.14.13

  • CVS/pharmacy has expanded the Boldface Group’s beauty collection

    • CVS/pharmacy has expanded the Boldface Group’s beauty collection to 2,100 key beauty doors after a successful initial launch of the limited edition holiday line. Boldface will showcase the company’s new products on power-wing units…
    03.14.13

  • The Best New Products of the year, So Says Better Homes & Gardens

      The Best New Products of the year, So Says Better Homes & Gardens • Better Homes & Gardens along with market research firm BrandSpark International, has named the winners of the 2013 Best…
    03.14.13

  • Lancôme To Launch Collection with Jason Wu

    • Lancôme is teaming with celebrated fashion designer Jason Wu on a collection that will hit stores in September. “Jason’s vision of femininity and talent for designing clothing and accessories that truly embody a modern,…
    03.14.13

  • 3…2…1: Axe’s New Campaign is on the Launch Pad

    3…2…1: Axe’s New Campaign is on the Launch Pad

    Axe is going where few have gone before—space. The Unilever brand is creating the Axe Apollo Space Academy (AASA) with one of the first men to walk on the moon, Buzz Aldrin. Starting last month, by joining AASA at AxeApollo.com, guys and girls…
    02.13.13

  • nationwide Kiss & Tell live experiment

    With signs pointing to stubble as the culprit in the decline of kissing, P&G Powerhouse brand Gillette is asking America to weigh in by launching what it calls a “nationwide Kiss & Tell live experiment.” The Kiss & Tell live e…
    02.13.13

  • Walgreens hosted the “Night at the W”

    On Jan. 10, Walgreens hosted the “Night at the W” to celebrate its involvement in the People’s Choice Awards, which aired live on Jan. 9. Walgreens beauty advisors along with P&G products from CoverGirl, Olay, Pantene and Crest…
    02.13.13

  • L’Oréal Paris give away one million product samples exclusively on the brand’s Facebook page

    L’Oréal Paris give away one million product samples exclusively on the brand’s Facebook page

    To help rollout Advanced Haircare, its new hair care franchise that’s five years in the making, L’Oréal Paris embarked on a program to give away one million product samples exclusively on the brand’s Facebook page on Janua…
    02.13.13

  • The Sun Products Corporation donated $350,000

    The Sun Products Corporation donated $350,000 in Snuggle Bears and fabric care products to the 19th annual “Today” Toy Drive, which was held over the holiday season in 2012. The donation included All laundry detergent, Snuggle dryer sheet…
    02.13.13

  • Fiafini Skincare

    A year after its debut, Fiafini Skincare has secured a lineup of new retail partners carrying its vegan skin care product line. The new stores are SkinDirect.com, Open Sky, Apothecarie (a division of SvelteBrands, LLC) and Coterie. Fiafini Skincare h…
    02.13.13

  • Jackie Warner is now a Wisk Deep Clean Sweat Ambassador

    Celebrity fitness trainer, The New York Times best-selling author and TV personality Jackie Warner is now a Wisk Deep Clean Sweat Ambassador, and will partner with the Sun Products brand as it launches the “Work It, Wisk It” campaign. On…
    02.13.13

  • Zulily has partnered with The Honest Company

    Daily deal site Zulily has partnered with The Honest Company, a maker of eco-friendly products. The Honest Company shop will be available every day for members to access Honest’s products, which range from household and personal care to diapers…
    02.13.13

  • Saginaw has opened a new online store

    Saginaw, MI- based internet company and green supplies retailer CC Global Ventures LLC has opened a new online store—www.CandAgreensupplies.com—which offers a variety of chemical-free household items including all-natural lotions, househo…
    02.13.13

  • Dove Hair premiered a new video short

    Dove Hair premiered a new video short that celebrates the many meanings of color at the Dove Color Care Salon in Park City, UT in connection with the town’s annual festival. The salon, part of the Talent Resources Gifting Suite, added color to…
    02.13.13

  • Scentsy Fragrance has named Violet Leaf as its ScenTrend for 2013

    Scentsy Fragrance has named Violet Leaf as its ScenTrend for 2013, a designation of an up-and-coming fragrance note that comes from trend analysis by fragrance experts at Scentsy and prominent international fragrance houses. The earthy and herbaceou…
    02.13.13

  • SC Johnson has marked 90 years of giving

    SC Johnson has marked 90 years of giving to the local United Way and more than $50 million in cumulative contributions for the local nonprofit organization. “Providing local leadership and support to communities—whether in our hometown o…
    02.13.13

  • Amway awarded a $50,000 scholarship to the new Miss America 2013

    Amway awarded a $50,000 scholarship to the new Miss America 2013

    Amway, a sponsor of the Miss America Organization, awarded a $50,000 scholarship to the new Miss America 2013, Mallory Hagan. More than $300,000 in scholarship funding was awarded to the other Miss America contestants on Jan. 12 during the Miss Ameri…
    02.13.13

  • Gojo Industries has been recognized as a Green Giving Corporation by Matthew 25

    Gojo Industries has been recognized as a Green Giving Corporation by Matthew 25: Ministries for its outstanding corporate environmental and social well-being initiatives. The company has donated millions of pounds of soap and Purell Instant Hand Sani…
    02.13.13