Marketing News

  • Now that’s a Mouthful! Colgate sets record

    August 2, 2013
    Colgate has set The Guinness World Record for the most people using mouthwash simultaneously. In late June, 1,142 consumers in New York City’s Times Square, along with TV host and actress Stacy Keibler, simultaneously swished with new Colgate T…

  • Unilever’s Clear Men Scalp Therapy

    August 2, 2013
    Unilever’s Clear Men Scalp Therapy signed on as a sponsor for the ESPY awards and tapped football player Tony Gonzalez  to work with the brand on its ESPN partnership and drive product awareness. Gonzalez was a presenter for the 2013 ESPY…

  • John Frieda Sheer Blonde

    August 2, 2013
    The John Frieda Sheer Blonde team designated June as Blonde Appreciation Month to celebrate what sets blondes apart and equip them with the expert care they need to preserve their signature shade. The highlight was an exclusive art installation at t…

  • CoverGirl’s Newest Face

    August 2, 2013
    CoverGirl’s newest face is 16-year-old rapper Becky G. She joins a lineup of women that includes Pink, Sofia Vergara, Queen Latifah and Ellen DeGeneres. The bi-lingual singer recently wrapped up her first brand shoot and will be appearing…

  • Stacy London is partnering with biopharmaceutical company AbbVie

    August 2, 2013
    Stacy London, co-host of TLC’s “What Not to Wear,” is partnering with biopharmaceutical company AbbVie on a new psoriasis campaign that features educational resources and style advice for the estimated 7.5 million American men and w…

  • SoftSheen-Carson Magic Shave

    August 2, 2013
    SoftSheen-Carson Magic Shave and actor Lance Gross teamed up for the Magic Shave With A Purpose campaign. Throughout June, Gross abstained from shaving in order to raise awareness and support the Steve and Marjorie Harvey Foundation.  At the end…

  • Sundial Brands has expanded its SheaMoisture Baby Care Collection

    August 2, 2013
    Sundial Brands, maker of SheaMoisture products, has expanded its SheaMoisture Baby Care Collection to more than 5,000 CVS stores, 1,500 Kroger stores and over 700 Stop & Shop/Giant retail outlets nationwide. “We’re excited to make ou…

  • No7 Men Skin Care

    August 2, 2013
    No7 Men skin care products are now available chain-wide at Walgreens and Duane Reade drugstores nationwide. The products also can be purchased on, and The debut marks the first nationwide Boots product launch…

  • Gojo Industries “Kill a Gajillion Germs” Pledge

    August 2, 2013
    Gojo Industries is asking parents, teachers and schools to take the “Kill a Gajillion Germs” pledge towards everyday healthy hand hygiene this school year.  The campaign started on July 15, with moms, dads and school leaders pledgin…

  • Ali Landry spokesperson in the Palmer’s Cocoa Butter Formula pregnancy ad campaign

    August 2, 2013
    Actress and TV personality Ali Landry, pregnant with her third child, has been tapped to reprise her role as spokesperson in the upcoming Palmer’s Cocoa Butter Formula pregnancy ad campaign. Landry will bare her baby bump for the brand as the…

  • Merle Norman Cosmetics was awarded the Hall of Fame Award

    August 2, 2013
    Merle Norman Cosmetics was awarded the Hall of Fame Award in the beauty category by the Made in the USA Foundation. The Hall of Fame Awards, established two years ago, showcase exceptional US manufacturers and demonstrate the high-quality of products…

  • Cosmetic Executive Women (CEW) winner

    August 2, 2013
    The Cosmetic Executive Women (CEW) named Neydharting Moor Skin & Body Care as the winner of its first ever QVC Beauty Quest Award. An expansion of the 2013 Beauty Insiders’ Choice Awards, the Beauty Quest Award is a collaboration between C…

  • Nivea has launched “Style, Uncapped”

    August 2, 2013
    Nivea has launched  “Style, Uncapped,” a customized lip care design campaign to celebrate consumers’ personal style. Through its micro site,, the Beiersdorf brand is giving consumers the opportunity to design…

  • North American Hairstyling Awards (NAHA) winner

    August 2, 2013
    Allen Ruiz, Aveda global artistic director, hair styling, has  won the North American Hairstyling Awards (NAHA) Hairstylist of the Year honor.  With the win, he has become one of just three hairstylists to have received this award more tha…

  • Fragrance Industry
To Salute Art Spiro

    Fragrance Industry To Salute Art Spiro

    August 1, 2013
    Circle of Champions Award set for Oct. 8