Marketing News

  • Rimmel London #LONDONLOOK contest

    February 3, 2016
    Rimmel London is looking for the next big name in beauty. The firm is putting out a call to makeup artists, bloggers and vloggers for The London Look International Contest hosted by singer-songwriter and Rimmel ambassador Rita Ora. The contest is usi…


  • Learning Loft, new Minneapolis, MN location

    February 3, 2016
    The International Dermal Institute, LLC and Dermalogica, LLC have unveiled a new Minneapolis, MN location for skin care professionals, including spa and salon business owners and postgraduate students enhancing their skills as professional skin thera…


  • Dermstore is adding to its hair care offerings

    February 3, 2016
    Dermstore is adding to its hair care offerings. The online retailer is the exclusive stockiest for TextureTame, a permanent, at-home, anti-frizz smoothing treatment, and it is the first US retailer to debut a new hair straightening device from DAFNI.…


  • Gillette teamed up with NFL

    February 3, 2016
    Gillette teamed up with NFL offensive linemen John Urschel of the Baltimore Ravens, Trent Williams of the Washington Redskins, and Rodger Saffold of the St. Louis Rams to spotlight the protectors of the gridiron in the lead-up to Super Bowl 50 in the…


  • Delta Hydrafall showerhead

    February 3, 2016
    Two brands that like to be in the shower with consumers are teaming up. Delta Faucet Company and Unilever USA have introduced a co-packaged offering that includes the Delta Hydrafall showerhead with H2Okinetic Technology and Dove Deep Moisture Body W…


  • Rachel Bilson as ChapStick’s newest spokesperson

    February 3, 2016
    Pfizer Consumer Healthcare has named The O.C. and Hart of Dixie actress, Rachel Bilson, as ChapStick’s newest spokesperson. Bilson will appear in a robust marketing campaign to elevate the importance of skin care for lips and communicate t…


  • Ardell’s false lashes in YouCam Makeup

    February 3, 2016
    Perfect Corp. and Ardell have announced that they will feature Ardell’s false lashes in YouCam Makeup, allowing beauty enthusiasts to virtually try on a variety of eyelash styles. This is the first “try before you buy” offering for…


  • #ColorCurators limited-edition nail colors

    February 3, 2016
    Nail brand Formula X is rolling out #ColorCurators, where 10 “polished powerhouses in beauty, fashion, and wellness” will create limited-edition nail colors. The first collection, Song of Style, features colors created by fashionista Aime…


  • YouCam Hits Milestone

    YouCam Hits Milestone

    January 18, 2016
    100 million downloads worldwide for makeover app.


  • Millennials & Makeup

    Millennials & Makeup

    January 14, 2016
    2 in 5 are heavy users of the stuff.


  • Agadir Argan Oil Names First Brand Ambassador

    Agadir Argan Oil Names First Brand Ambassador

    January 13, 2016
    Taps Larsa Pippen as celebrity spokesmodel.


  • Skin Whitener Goes Too Far

    Skin Whitener Goes Too Far

    January 8, 2016
    Racist video pulled in Thailand.


  • Clorox Green Works Sponsors StemBox

    January 4, 2016
    In an effort to empower young girls within science, Clorox Green Works is sponsoring StemBox, a monthly subscription service that provides at-home science experiments and encouragement to girls. The subscription starts with introducing recipients to…


  • Farouk Systems USA formed a new business relationship

    January 4, 2016
    With Donald Trump no longer involved, and just weeks out from the competition, Farouk Systems USA formed a new business relationship with WME|IMG, which now operates the Miss Universe Pageant. Farouk had withdrawn its sponsorship following comments t…


  • Cradle to Cradle Product Innovator Award

    January 4, 2016
    Werner & Mertz’ Frosch brand of cleaning products has won the Cradle to Cradle Product Innovator Award, which recognizes companies that manage their production in closed loops to the Cradle to Cradle principle in order to achieve maximum su…