Marketing News

  • David Bronner in several major magazines

    October 1, 2015
    Dr. Bronner’s purchased full-page advertorials written by company president David Bronner in several major magazines including The New Yorker and Forbes. The advertorial, titled “How to Cover Up the Pesticide Industry’s GMO Scheme a…


  • Carol’s Daughter #BornandMade campaign

    October 1, 2015
    Carol’s Daughter has introduced the #BornandMade campaign, which celebrates the brand’s authentic story of “Born in Brooklyn. Made with Love.” “It’s important for girls to understand and recognize their power and…


  • Sonia Kashuk’s Skin Care Line

    October 1, 2015
    Sonia Kashuk’s cosmetics collection is a big seller at Target, and now the makeup artist has ventured into skin care with a small line of products. Kashuk’s range of skin care products sold at Target will initially include microbead-free…


  • FaceCake Marketing Technologies, Inc. partners with Tarte Cosmetics

    October 1, 2015
    FaceCake Marketing Technologies, Inc. has inked a partnership with Tarte Cosmetics in which consumers will be able to search for, virtually try on and purchase Tarte products when using the ShadeScout, FaceCake’s mobile app. Launched this sprin…


  • Tide In the Classroom at Parsons School of Design

    October 1, 2015
    Procter & Gamble’s Tide and Downy are supporting Parsons School of Design at The New School in New York City to educate future designers on how to “Design for Care” through a Fall 2015 course offering. The course will…


  • P&G To Help Girls and Women Build Confidence

    P&G To Help Girls and Women Build Confidence

    September 29, 2015
    Sets goal to help 100 million around the world.


  • Supergoop! Takes on Skin Cancer

    Supergoop! Takes on Skin Cancer

    September 24, 2015
    Launches Project Black Dot to raise awareness among consumers.


  • Planet Beauty Comes into View

    Planet Beauty Comes into View

    September 16, 2015
    Upscale beauty product retailer continues to expand.


  • Upholding the Sanctity of Marriage?

    Upholding the Sanctity of Marriage?

    September 16, 2015
    Unauthorized detergent spot takes on stains in an unorthodox manner.


  • Get Game Ready campaign

    September 1, 2015
    Unilever has teamed up with Philadelphia Eagles’ running back DeMarco Murray. Launching in stores nationwide this month, the Get Game Ready campaign offers men grooming options from products across the Unilever men’s personal care portfo…


  • The Pure Color Envy Matte Lipstick collection

    September 1, 2015
    Model Joan Smalls has teamed up with Estée Lauder on a line of lipsticks. The Pure Color Envy Matte Lipstick collection includes 12 matte shades like Neon Azalea (pink), Extrovert (eggplant purple), Shameless Violet, and Commanding, a black ch…


  • miraDry System cleared by FDA for treatment of unwanted underarm hair

    September 1, 2015
    Aesthetics firm Miramar Labs’ miraDry System has received clearance from the US FDA for the treatment of unwanted underarm hair, and permanent reduction of underarm hair of all colors. miraDry is the technology FDA cleared for the treatment of…


  • Bluetooth in oral care

    September 1, 2015
    There’s more Bluetooth in oral care these days. Philips Sonicare is rolling out a new rechargeable toothbrush equipped with Bluetooth wireless technology and an interactive coaching app that helps motivate kids ages three and up to learn to bru…


  • Pravana has rolled out Pure Light Balayage Lightener

    September 1, 2015
    Salon brand Pravana has rolled out Pure Light Balayage Lightener, an innovative, specially formulated lightener designed for the artistic, free-hand form of highlighting. The company partnered with hair guru and balayage expert Guy Tang to develop a…


  • International Skin Care Techniques Workshop

    September 1, 2015
    The International Dermal Institute (IDI) has trained more than 100,000 of the world’s top skin therapists, and in celebration of that achievement, IDI will offer its most popular class, “International Skin Care Techniques Workshop,”…