Marketing News


  • Air Care/Environmental Fragrance | Household Cleaning
    P&G Goes Big with New Ads

    P&G Goes Big with New Ads

    The two teams haven't been finalized, but Mr. Clean is headed to the Super Bowl! The iconic household cleaning brand will be featured in one of two new ads designed by the company's Chief Brand Officer, Marc Pritchard. The other 30 second spo…
    01.09.17

  • Actives | Functional Ingredients | Skin Care

    Erasa Signs Evangelista

    Fashion icon and supermodel Linda Evangelista has joined skin care company Erasa as creative director for the brand. She will also serve as the franchise’s public face and brand ambassador, and will be an “important part of the developmen…
    01.06.17

  • Functional Ingredients | Skin Care

    Palmer's Hits the Road

    Last month, Palmer’s Cocoa Butter Formula embarked on its Winter Cocoa Tour. The first stop was Detroit; then it was on to eight other cities—New York, Chicago, Philadelphia, Baltimore, Boston, Cleveland, Washington, DC and Minneapolis.…
    01.06.17

  • Functional Ingredients | Skin Care

    Gotta Hand It to Deb

    Deb USA, Inc. has launched a website that is said to bring together all of the elements in the group’s fight against occupational skin disorders and the spread of infections— which is in line with its mission to “Make Hands Matter i…
    01.06.17

  • Functional Ingredients | Oral Care

    May the Floss Be with You

    Oral care brand Firefly is running the Star Wars Rebel Smiles Sweepstakes, which will award a family trip for four to Houston to visit to Space Center Houston. The sweepstakes celebrates the new film and the newly launched Firefly Star Wars Rey Light…
    01.06.17

  • Color Cosmetics | Functional Ingredients | Pigments | Polymers

    Runway Rogue Debuts

    Runway Rogue is new cosmetics line created by 1990s supermodel and cover girl Patricia Hartmann. The limited edition collection of creamy lipstick bullets in matte and satin finishes, rich glosses and extreme long wear pencils will debuted online in…
    01.06.17

  • Functional Ingredients | Household Cleaning | Polymers | Surfactants

    Amazon Dash Expands

    Amazon has added new devices to its Amazon Dash Replenishment program—including a new connected appliance that will order automatic dish detergent for customers. The new Whirlpool Smart Dishwasher will automatically reorder dishwasher detergent…
    01.06.17

  • Skin Care

    Art of Shaving Marks a Milestone

    The Art of Shaving has released a new fragrance collection to celebrate the brand’s 20th anniversary. The company partnered with world class perfumers to craft a range of distinct scents that are at once modern, yet nostalgic. Inspired by the g…
    01.06.17

  • Fine Fragrance | Functional Ingredients

    Where Does Jo Malone Get Her Mojo?

    Known around the world for the fragrance brand eponymous with her name, Jo Malone is responsible for revolutionizing the beauty industry and creating some of the world’s most-loved and recognizable scents. Malone has shared her inspiring journe…
    01.06.17

  • Personal Cleansers

    Malin + Goetz Inks Deal with Le Méridien Hotels & Resorts

    Le Méridien Hotels & Resorts has introduced a new bath amenity program with Malin + Goetz, marking the first time the personal care brand is partnering globally with a hotel brand. The move is expected to put the amenities in more than 100…
    01.06.17

  • Hair Care | Pigments

    MyShade for Your Phone

    Clairol contends its MyShade app is making the hair shade selection process as easy as choosing one’s favorite Instagram filter. The Clairol MyShade application, available for iOS and Android devices, allows users to scan any permanent, at-home…
    01.06.17

  • Fine Fragrance | Pigments | Polymers | Sun Care

    Chew on This...

    Cheetos Colour de Cheetos Bronzer ($11.99) sold out on the snack brand’s website during the holiday season. The Frito-Lay brand’s holiday gifting options also included a perfume ($18.99) crafted from “hand-extracted cheese oils.&rdq…
    01.06.17

  • Hair Care | Polymers

    Aussie Hires Celebrity Stylist

    Aussie formed a partnership with celebrity hairstylist Laura Polko. “We are thrilled to welcome Laura Polko to the Aussie Family. She’s bringing a new, hip, playful Aussie-girl vibe, and along with her talent and experience, she&r…
    01.06.17

  • Personal Cleansers
    Dr. Bronner’s Opts for Vinyl....Record Vinyl That Is

    Dr. Bronner’s Opts for Vinyl....Record Vinyl That Is

    Naturals brand set to release new spoken word album.
    01.05.17

  • Collagen Is It

    According to WellandGoodNYC, be on the look out for collagen as an  “it” ingredient this year for glowing skin via bone broth, acid-packed nutrition bars, powders and bottled drinks.  …
    01.04.17

  • Scentbird's New Subscription

    Deck of Scarlet is a new monthly makeup subscription created by online fragrance subscription company Scentbird. It is $29.95 a month.  …
    01.04.17

  • A Spokesmodel for No7

    No7 has launched a new campaign featuring award-winning author and celebrated feminist speaker Chimamanda Ngozi Adichie. The campaign is the first chapter in establishing No7’s new global brand platform, Ready.   …
    01.04.17

  • E.L.F. in N.Y.C.

    e.l.f. Beauty, Inc. has expanded its presence in New York City with its first store north of Union Square. The new outpost opened in November. The 520-square-foot store is located at TurnStyle, an underground marketplace located below Columbus Circle…
    01.04.17

  • Household Cleaning | Laundry Care
    Contraptions That Care

    Contraptions That Care

    Whirlpool rolls out new ideas at CES
    01.03.17

  • Hair Care
    Aussie Takes Cheeky Approach in New Campaign

    Aussie Takes Cheeky Approach in New Campaign

    "End Your Dry Spell" rolls out today in select markets.
    01.03.17