Marketing News


  • Gwen Stefani To Rock LOral Paris in New Campaign

    Gwen Stefani To Rock LOral Paris in New Campaign

    Gwen Stefani To Rock L’Oréal Paris in New Campaign
    02.17.11

  • Taylor Swift is the Face of Covergirl Natureluxe

    Taylor Swift is the Face of Covergirl Natureluxe

    Taylor Swift is the Face of Covergirl Natureluxe
    01.07.11

  • Clinique Unveils New Retail Concept at NYC Lord  Taylor

    Clinique Unveils New Retail Concept at NYC Lord Taylor

    Clinique Unveils New Retail Concept at NYC Lord & Taylor
    11.23.10

  • Vaseline Celebrates 140th Anniversary with New Look

    Vaseline Celebrates 140th Anniversary with New Look

    Vaseline Celebrates 140th Anniversary with New Look
    11.04.10

  • Avon Picks Jacqueline Bisset For Anew Platinum Line

    Avon Picks Jacqueline Bisset For Anew Platinum Line

    Avon Picks Jacqueline Bisset For Anew Platinum Line
    10.01.10

  • Ralph Lauren Taps OneRepublic for Big Pony Digital Campaign

    Ralph Lauren Taps OneRepublic for Big Pony Digital Campaign

    Ralph Lauren Taps OneRepublic for Big Pony Digital Campaign
    09.08.10

  • Marketing News

    Marketing News

    Safety 1st Brand Enters Personal Care Category Naturals by Safety 1st bubble bath is new to the personal care section at Babies “R” Us retailers. Dorel Juvenile Group USA…
    08.03.10

  • Marketing News

    Marketing News

    Annick Goutal Fragrances To be Marketed by BPI USA­­ Beaute Prestige International USA has entered into an exclusive, multi-year agreement for the marketing and distribution of Annick Goutal fragrances within the U.S. Founded in 1980 b…
    07.09.10

  • Marketing News

    Marketing News

    Crystal Deodorant Goes Back To School Call it Deodorant 101. Burlingame, CA-based Crystal, creators of Crystal Body deodorant and Crystal Essence, went back to school—specifically the Massachusetts Institute of Technology (MIT)—for…
    06.02.10

  • Marketing News

    Marketing News

    Pantene plans to unveil its new ‘star’ in a live ad scheduled to air May 25. Pantene Reality Hair Star Ad Goes Live May 25 As part of the Pantene relaunch, Procter &a…
    04.29.10

  • Marketing News

    Marketing News

    Payless Steps into Beauty Business Payless Shoe Source—the company best known for selling a range of trendy shoes, handbags and accessories at affordable prices—is stepping into the beauty category this September through an…
    03.31.10

  • Marketing News

    Marketing News

    Super Bowl MVP Joins Forceswith Dove in Marketing Campaign “Who Dat” in the shower with Dove? Super Bowl XLIV MVP Drew Brees. The New Orleans Saints quarterback appeared in new digital campaign for Dove Men+Care, which Unilever rolle…
    03.09.10

  • Marketing News

    Marketing News

    Garnier Nutritioniste Signs Bridget Moynahan Garnier Nutritioniste has tapped Bridget Moynahan as its latest spokesmodel. The model-turned-actress will appear in print and TV campaigns for the brand’s top-selling Ultra-Lift skin…
    01.04.10

  • Marketing News

    Marketing News

    Mission Skincare Creates New POP for CVS Stores Mission Skincare is rolling out “Active Lifestyle Skincare Destinations” in the beauty aisle of more than 5000 CVS/pharmacy locations. Stocked with lip, face, body and sun care products…
    11.30.09

  • Marketing News

    From Fingertips to Laptops:OPI Inks Deal with Dell Techno-savvy stylistas will be able to personalize their Dell laptops through a partnership with nail lacquer expert OPI. Beginning this month in the U.S., Dell will offer 20 OPI classic c…
    11.09.09

  • Marketing News

    Marketing News

    P&G Sponsors Olympic Teams In Vancouver and London Procter & Gamble and the U.S. Olympic Committee (USOC) have inked a sponsorship alliance in which P&G will become an official sponsor of the U.S. Olympic Teams for the Vancouve…
    10.05.09

  • Marketing News

    Marketing News

    L’Oréal Inks Long-Term Deal with ‘Project Runway’ Lifetime Television, The Weinstein Company, L’Oréal Paris and Garnier have inked an exclusive, multi-platform promotional arrangement and sponsorship of the…
    09.03.09

  • Marketing News

    Marketing News

    Procter & Gamble Tests Tide Basic in 100 Stores Procter & Gamble is testing a new Tide—one that the company hopes will appeal to budget conscious consumers. Tide Basic—a powder detergent which is on shelves in 100 Wal-M…
    08.05.09

  • Marketing News

    Marketing News

    Mr. Bubble gets a face lift. Iconic Mr. Bubble Gets a Modern Makeover Mr. Bubble is getting his makeover. The iconic bubble bath, which is now owned by The Village Company (TVC), Cha…
    07.08.09

  • Marketing News

    Marketing News

    Actress Jessica Biel Inks New Deal with Revlon Jessica Biel is Revlon’s new global brand ambassador. The actress, who got her start on “7th Heaven,”joins the brand’s roster of female ambassadors which includes actresses H…
    06.09.09