Marketing News

  • Marketing News

    November 9, 2009
    From Fingertips to Laptops:OPI Inks Deal with Dell Techno-savvy stylistas will be able to personalize their Dell laptops through a partnership with nail lacquer expert OPI. Beginning this month in the U.S., Dell will offer 20 OPI classic c…


  • Marketing News

    Marketing News

    October 5, 2009
    P&G Sponsors Olympic Teams In Vancouver and London Procter & Gamble and the U.S. Olympic Committee (USOC) have inked a sponsorship alliance in which P&G will become an official sponsor of the U.S. Olympic Teams for the Vancouve…


  • Marketing News

    Marketing News

    September 3, 2009
    L’Oréal Inks Long-Term Deal with ‘Project Runway’ Lifetime Television, The Weinstein Company, L’Oréal Paris and Garnier have inked an exclusive, multi-platform promotional arrangement and sponsorship of the…


  • Marketing News

    Marketing News

    August 5, 2009
    Procter & Gamble Tests Tide Basic in 100 Stores Procter & Gamble is testing a new Tide—one that the company hopes will appeal to budget conscious consumers. Tide Basic—a powder detergent which is on shelves in 100 Wal-M…


  • Marketing News

    Marketing News

    July 8, 2009
    Mr. Bubble gets a face lift. Iconic Mr. Bubble Gets a Modern Makeover Mr. Bubble is getting his makeover. The iconic bubble bath, which is now owned by The Village Company (TVC), Cha…


  • Marketing News

    Marketing News

    June 9, 2009
    Actress Jessica Biel Inks New Deal with Revlon Jessica Biel is Revlon’s new global brand ambassador. The actress, who got her start on “7th Heaven,”joins the brand’s roster of female ambassadors which includes actresses H…


  • Marketing News

    Marketing News

    May 1, 2009
    Lotta Luv is teaming up with Marvel on a new line of cosmetics, including lipglosses. Marvel Enters Cosmetics Market Marvel Entertainment is broadening its female focus with the expansion of its l…


  • Marketing News

    Marketing News

    March 31, 2009
    Henkel Kicks Off Second Purex ‘Green’ Campaign Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Mar…


  • Marketing News

    Marketing News

    March 3, 2009
    Multifunctional Pert Plus For Men Debuts in Mass Though they may never admit, guys do care about their looks, which may explain why sales of men’s grooming products are soaring. In 2008, Mintel tracked more 500 new men’s personal car…


  • Marketing News

    February 6, 2009
    CK One Unveils New Worldwide Ad Campaign Coty Prestige has unveiled a new worldwide advertising campaign for CK One, the shared fragrance that created the unisex fragrance category back in 1994. The new “we are one” campaign offers a…


  • Marketing News

    Marketing News

    January 8, 2009
    Avon Taps Courteney Cox for Spotlight Fragrance Avon Products, Inc. has signed actress Courteney Cox as the exclusive spokeswoman for Spotlight, its new fresh oriental women’s fragrance, which will launch in the U.S. in April with a global…


  • New Detergent for the Sports Enthusiast

    December 8, 2008
    The creator of Dry Cleaner’s Secret is touting a new laundry detergent for modern fabrics that expand and retract to retain sweat, making high-performance athletic garments feel dry against the skin. Most brands of this high-performance appare…


  • Bubalina Goes Green with Natural Organics

    December 8, 2008
    Bubalina is touting its Natural Organics product line, which features body washes, body scrubs, hand and body lotions and body butters in five scents. Keeping with the organic nature of this line, Bubalina has taken the extra steps to ensure that eve…


  • C Renewal from Sothys

    December 8, 2008
    French skin care company Sothys will soon unveil C Renewal, a three-step program made especially for weak and fragile skin that has been assaulted by age and the environment, next month. The range, designed to be used at night, features a micro derma…


  • Mangosteen-based Skin Care from XanGo

    December 8, 2008
    XanGo, LLC says its Glimpse Intuitive Skin Care will create a new category for mangosteen topical nutrition similar to what the company’s XanGo Juice did in 2002 when it brought the benefits of mangosteen internal consumption to a global market…