Marketing News


  • OPI Takes a Stand on Feet

    OPI is putting its best foot forward with a new Feet by OPI acrylic retail display featuring the three best-selling products from its daily foot care and hygiene line. Feet by OPI Callus Therapy, Double Coverage and the Callus File are all included…
    10.07.08

  • A Robot for Rover

    iRobot Corp. has added the Roomba Pet Series Vacuum Cleaning Robot to its line of sit back and relax style housecleaning products. Engineered and designed with pet owners in mind, the new iRobot Roomba 532 and 562 Pet Series Robots pick up even more…
    10.07.08

  • Do-It-Yourself Fekkai Color

    Now you can take Frederic Fekkai home with you. The company is touting Fekkai Salon Color, a premium hair color collection that offers salon-quality results at home, marking, Fekkai’s first foray into at-home hair color. The line has 20 signatu…
    10.07.08

  • Hair Care for the Masses

    TRESemme has signed on as the hair care partner of The CW’s “Stylista.” “TRESemme successfully brought high-fashion style to the masses over four seasons as the official hair care partner on Bravo’s ‘Project Runway…
    10.07.08

  • Target Targets Cosmetics in New York City

    Target’s Bullseye Bodegas—four limited-time-only stores open in New York City Sept. 12-15—celebrated the retailer’s designer partnerships and commitment to offering amazing value through unique and differentiated merchandising…
    10.07.08

  • Natural Cosmetics for Teens

    Teens Turning Green—a new collection of eco body care products available exclusively at Whole Foods Market—is a collaboration between green companies and non-profit organization Teens for Safe Cosmetics. Teens Turning Green, which feature…
    10.07.08

  • Rite Aid Honors Three

    Physicians Formula, Church & Dwight and Procter & Gamble (oral care and household chemical divisions) were named 2008 front-end suppliers of the year by Rite Aid at the retailer’s annual conference held on Aug. 19.…
    10.07.08

  • Paraben-free Lipstick

    Rain Cosmetics’ new Glam lipstick is a paraben-free formula that combines vitamin E, grape seed oil and mango butter for moisturization, and is available in both shimmer and matte varieties.…
    10.07.08

  • Look Beyond the Label

    Seventh Generation’s new all-digital brand campaign—“Show the World What’s Inside”—will educate and inspire consumers about the importance of knowing what’s inside their household cleaning and personal care p…
    10.07.08

  • Marketing News

    Marketing News

    It’s No Joke! DeGeneres Is the Newest Face of CoverGirl Ellen DeGeneres has become the newest CoverGirl. The actress, comedienne and Emmy award-winning talk show host will make her debut in…
    10.01.08

  • Revlon Taps Actress Jennifer Connelly as Spokesperson

    Revlon, Inc. has signed Academy Award winning actress Jennifer Connelly to represent the Revlon brand. Ms. Connelly joins the brand’s current roster of celebrity spokesmodels that includes Halle Berry, Jessica Alba, Beau Garrett and Elle Macphe…
    09.11.08

  • P&G Expands Swiffer into Wood Care

    Swiffer is taking on the wood care category with the launch of a new line of products endorsed by the National Wood Flooring Association. In addition, P&G says Swiffer is first in the category to be available in scents beyond traditional citrus.…
    09.11.08

  • New Dishwashing Scents from Method

    Pink Grapefruit and Go Naked are the scent variants available in new Smarty Dish, Method’s new non-toxic dishwasher detergent. Sold in pre-measured doses formulated with naturally derived, biodegradable ingredients and without phosphates or ble…
    09.11.08

  • Butter London Turns the Tables on Toluene

    Bye-bye “bad” polish. Butter London, recently partnered with website www.BrandHabit on the Turn in Your Toxins campaign. During the campaign customers were able to “turn in their toxins”—aka standard nail polishes—…
    09.11.08

  • Coty Launches New Scent

    Coty Inc. has unveiled La Voce by Renee Fleming, a new limited edition prestige scent honoring Metropolitan Opera star soprano, Renee Fleming. Coty will donate proceeds from sale of the fragrance to the Metropolitan Opera. The fragrance’s debut…
    09.11.08

  • Ta-tas Touts Boob Lube Soap

    Ta-tas Brand Clothing is now touting Boob Lube soap in liquid and bar form designed to help women perform self breast exams. Designed by Julia Fikse, designer and founder of Ta-tas Brand Clothing, Boob Lube is a soothing herbal soap that leaves the…
    09.11.08

  • Actor Harnett Reps New Armani Scent

    Emporio Armani has tapped actor Josh Hartnett as the face of Emporio Armani Diamonds for Men, its new fragrance that launches this month. The hunky star of “Pearl Harbor” and “Black Hawk Down,” is the first male celebrity for…
    09.11.08

  • Aluminum Free Deodorant from Toms of Maine

    Tom’s of Maine has a new line of Sensitive Care aluminum-free deodorants. The patent-pending product is available in three variants: bay-lime, cucumber-grapefruit and fragrance-free. In keeping with its long history and commitment to sustainabl…
    09.11.08

  • L'Oral Denies Tampering with Beyonce Image

    L’Oreal says it did not lighten Beyonce’s skin tone in a Feria hair color advertisement that is set to run in the September issues of Elle, Allure and Essence magazines. In a statement, L’Oréal said it is “categorically…
    09.11.08

  • Novel Hairstyling Concept from Dyna Tab

    Dyna Tabs LLC’s Dyna-Doo hair styling tabs provide strong control, add incredible texture and control and color to hair. Available in eight fragrant colors that add temporary color highlights to the hair, Dyna-Doo is packaged in portable, ultr…
    09.11.08