Marketing News


  • Marketing News

    Marketing News

    Safety 1st Brand Enters Personal Care Category Naturals by Safety 1st bubble bath is new to the personal care section at Babies “R” Us retailers. Dorel Juvenile Group USA…
    08.03.10

  • Marketing News

    Marketing News

    Annick Goutal Fragrances To be Marketed by BPI USA­­ Beaute Prestige International USA has entered into an exclusive, multi-year agreement for the marketing and distribution of Annick Goutal fragrances within the U.S. Founded in 1980 b…
    07.09.10

  • Marketing News

    Marketing News

    Crystal Deodorant Goes Back To School Call it Deodorant 101. Burlingame, CA-based Crystal, creators of Crystal Body deodorant and Crystal Essence, went back to school—specifically the Massachusetts Institute of Technology (MIT)—for…
    06.02.10

  • Marketing News

    Marketing News

    Pantene plans to unveil its new ‘star’ in a live ad scheduled to air May 25. Pantene Reality Hair Star Ad Goes Live May 25 As part of the Pantene relaunch, Procter &a…
    04.29.10

  • Marketing News

    Marketing News

    Payless Steps into Beauty Business Payless Shoe Source—the company best known for selling a range of trendy shoes, handbags and accessories at affordable prices—is stepping into the beauty category this September through an…
    03.31.10

  • Marketing News

    Marketing News

    Super Bowl MVP Joins Forceswith Dove in Marketing Campaign “Who Dat” in the shower with Dove? Super Bowl XLIV MVP Drew Brees. The New Orleans Saints quarterback appeared in new digital campaign for Dove Men+Care, which Unilever rolle…
    03.09.10

  • Marketing News

    Marketing News

    Garnier Nutritioniste Signs Bridget Moynahan Garnier Nutritioniste has tapped Bridget Moynahan as its latest spokesmodel. The model-turned-actress will appear in print and TV campaigns for the brand’s top-selling Ultra-Lift skin…
    01.04.10

  • Marketing News

    Marketing News

    Mission Skincare Creates New POP for CVS Stores Mission Skincare is rolling out “Active Lifestyle Skincare Destinations” in the beauty aisle of more than 5000 CVS/pharmacy locations. Stocked with lip, face, body and sun care products…
    11.30.09

  • Marketing News

    From Fingertips to Laptops:OPI Inks Deal with Dell Techno-savvy stylistas will be able to personalize their Dell laptops through a partnership with nail lacquer expert OPI. Beginning this month in the U.S., Dell will offer 20 OPI classic c…
    11.09.09

  • Marketing News

    Marketing News

    P&G Sponsors Olympic Teams In Vancouver and London Procter & Gamble and the U.S. Olympic Committee (USOC) have inked a sponsorship alliance in which P&G will become an official sponsor of the U.S. Olympic Teams for the Vancouve…
    10.05.09

  • Marketing News

    Marketing News

    L’Oréal Inks Long-Term Deal with ‘Project Runway’ Lifetime Television, The Weinstein Company, L’Oréal Paris and Garnier have inked an exclusive, multi-platform promotional arrangement and sponsorship of the…
    09.03.09

  • Marketing News

    Marketing News

    Procter & Gamble Tests Tide Basic in 100 Stores Procter & Gamble is testing a new Tide—one that the company hopes will appeal to budget conscious consumers. Tide Basic—a powder detergent which is on shelves in 100 Wal-M…
    08.05.09

  • Marketing News

    Marketing News

    Mr. Bubble gets a face lift. Iconic Mr. Bubble Gets a Modern Makeover Mr. Bubble is getting his makeover. The iconic bubble bath, which is now owned by The Village Company (TVC), Cha…
    07.08.09

  • Marketing News

    Marketing News

    Actress Jessica Biel Inks New Deal with Revlon Jessica Biel is Revlon’s new global brand ambassador. The actress, who got her start on “7th Heaven,”joins the brand’s roster of female ambassadors which includes actresses H…
    06.09.09

  • Marketing News

    Marketing News

    Lotta Luv is teaming up with Marvel on a new line of cosmetics, including lipglosses. Marvel Enters Cosmetics Market Marvel Entertainment is broadening its female focus with the expansion of its l…
    05.01.09

  • Marketing News

    Marketing News

    Henkel Kicks Off Second Purex ‘Green’ Campaign Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Mar…
    03.31.09

  • Marketing News

    Marketing News

    Multifunctional Pert Plus For Men Debuts in Mass Though they may never admit, guys do care about their looks, which may explain why sales of men’s grooming products are soaring. In 2008, Mintel tracked more 500 new men’s personal car…
    03.03.09

  • Marketing News

    CK One Unveils New Worldwide Ad Campaign Coty Prestige has unveiled a new worldwide advertising campaign for CK One, the shared fragrance that created the unisex fragrance category back in 1994. The new “we are one” campaign offers a…
    02.06.09

  • Marketing News

    Marketing News

    Avon Taps Courteney Cox for Spotlight Fragrance Avon Products, Inc. has signed actress Courteney Cox as the exclusive spokeswoman for Spotlight, its new fresh oriental women’s fragrance, which will launch in the U.S. in April with a global…
    01.08.09

  • Parlux Signs Licensing Deal with Marc Ecko

    Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launched a clothing line with six T-shirt designs and a…
    12.08.08