Marketing News


  • Casta Is the Face of Notorious

    Ralph Lauren Fragrances has picked French model and actress Laetitia Casta as the face of Notorious, its newest women’s fragrance, which hits U.S. shelves this month. “Laetitia’s glamour, daring and powerful femininity make her the…
    10.07.08

  • L'Oral Raises Cancer Awareness

    Showcasing its long-running commitment to women’s women’s health and the fight against ovarian cancer, L’Oréal Paris is initiating several programs to raise awareness, educate women about the disease and its symptoms, and sup…
    10.07.08

  • Glowelle Makes Its Debut

    Food and beverage giant Nestlé has popped the cork on its new dietary supplement that protects and hydrates the inner and outer layers of the skin. Formulated with a proprietary blend of antioxidant vitamins, phyto-nutrients, botanicals and f…
    10.07.08

  • Dove's Definition of Beauty

    Dove has partnered with “The Women” to inspire and educate them about a wider definition of beauty. In addition, the Unilever brand partnered with director Diane English to create “The Women Behind ‘The Women,’” a…
    10.07.08

  • Sara Lee Launches Endust Free

    New Endust Free dusting and cleaning spray is the first fragrance-free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air to help prevent allergic reactions. “We know consumers are concerned a…
    10.07.08

  • A New Scent from Kate Moss

    Velvet Hour, supermodel Kate Moss’ newest scent, is being billed as a mysterious, intriguing and rich woody floral. Created by Emilie Copperman of Symrise, the scent features top notes of blue pepper and freesia and cashmere incense, heart note…
    10.07.08

  • High Priced Skin Cream from La Prairie

    Luxury skin care company La Prairie has unveiled Cellular Cream Platinum Rare, a new anti-aging cream representing “the apex of science and luxury.” A 1.7-oz supply is $1,000. Platinum, the namesake ingredient and one of world’s mos…
    10.07.08

  • Presidential Nail Color

    With Election Day looming, is it possible that fashionable nail polish wearers can predict the winner of this year’s heated Presidential campaign? Zoya’s Nail Polish Poll has been launched to find out. Running through Oct. 31, voters who…
    10.07.08

  • Better than Laundry Detergent?

    Say goodbye to laundry detergent? Living Life Better, Littlestown, PA, has a new appliance which attaches to a standard washing machine to replace the need for detergent and hot water. The system works by injecting oxygen, peroxides and other gases i…
    10.07.08

  • Alima Gets Set for a U.S. Launch

    Alima Pure, formerly Alima Cosmetics, has unveiled a new brand, packaging and website to prepare for the launch of U.S. wholesale and international distribution. Having been available for four years, “now we’re ready to take our line to t…
    10.07.08

  • Jockey Promotes Cosmetics Line

    Canadian cosmetics company Mistura Beauty has signed celebrity jockey and Vogue model Chantal Sutherland as the new face for its Mistura product line. Andi Marcus, president and chief executive officer of Mistura Inc. called Ms. Sutherland a wonderfu…
    10.07.08

  • Max Factor at 100

    When Max Factor Cosmetics turns 100 years old in 2009, the brand will look more stunning than ever with Gisele Bundchen as its newest spokesperson. “Max Factor is a brand that has touched some of the most glamorous faces in the world for the la…
    10.07.08

  • A Shower Gel Fit for an Emperor

    Zirh Skin Nutrition’s Warrior Collection of shower gels is inspired by some of the greatest ancient warriors and definitive leaders in history. Named after an ancient Sumerian warrior itself, Zirh intends for the collection to appeal not only…
    10.07.08

  • L'Oral Gets Some Northern Exposure

    Take me to the fair. L’Oréal Paris brought its Color Space, a 5,000 square foot interactive beauty pavilion, to the Minnesota State Fair (Aug. 21 through Sept. 1). Upon entry into the red-carpeted pavilion, Color Space visitors were imme…
    10.07.08

  • Proteins Improve Skin

    Curaforte Brillante is a new all-in-one formula that rehydrates damaged skin, boosts firmness and elasticity, and brightens and evens skin tone. It combines hydrating properties of CuraForte with two new DermaPeptides—revitalizing Rice Protein…
    10.07.08

  • Organic Baby Care

    Lafe’s Natural Bodycare has a new line of organic baby products. Not only are the products in the line certified organic by the U.S. Department of Agriculture, earning the USDA’s prestigious green seal indicating the ingredients are 95% c…
    10.07.08

  • How M.A.C. Does a Fashion Show

    The M.A.C. Pro Team of makeup artists—fixtures backstage at more than 175 fashion shows worldwide—are using Twitter’s micro-blogging service to give real-time updates about their experiences working behind the scenes at New York, Lo…
    10.07.08

  • Coty Goes Virtual in New Fragrance Lauch

    Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virt…
    10.07.08

  • Beauty from the Islands

    Elope Island Beauty is a bath and body collection made with natural exotic ingredients originating from islands around the world. Created by Caroline Attwood, the Elope Island Beauty “Island Collection” consists of body milks and body but…
    10.07.08

  • Lucero Hypes Olay

    Mexican superstar Lucero has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay. According to P&G, Ms. Lucero’s stunning beauty, flawless skin and easy spirit make her an ideal addition to the Olay famil…
    10.07.08