Marketing News

  • Liquid Lipstick Imparts Rich Color

    December 8, 2008
    Cosmoholic Cosmetics has a new collection of liquid lipsticks that go on like a lipgloss, but have the deep pigment of a lipstick. The line includes seven highly pigmented shades ($20)—Prudish Pink, Rock Star Red, Gold Digger, Mysterious Mocha,…


  • Argan's the Secret in New Skin Care Line

    December 8, 2008
    Fruits & Passion is tackling wrinkles, fine lines and stretch marks with Argan, a line of three body care products to moisturize and firm skin. The Cream Body Wash, Body Butter and Hand Butter each contain a percentage of argan oil, an ingredient…


  • Drom Creates Wanted for American Brands

    December 8, 2008
    American Brands Inc. and Jesse McCartney have teamed up to market a new women’s fragrance called Wanted. Drom perfumer Pierre-Constantin Gueros created the scent, which he calls “wildly feminine and flirty.” The scent gives an allur…


  • CTRL Targets Acne

    December 8, 2008
    Acne care has gone gender specific with CTRL, a new line of topical, non-prescription products. Billed as a carefully-adjusted proprietary formula and a unique combination of natural ingredients to attack and prevent acne at its root cause, CTRL for…


  • Yes To Carrots Supports Organic Initiatives

    December 8, 2008
    Yes To Carrots has created a 501(c)3 nonprofit organization founded to provide under-served communities with the resources to develop and sustain an organic food source and access to healthy nutrition. Together with partner organizations, the Yes To…


  • Parlux Signs Licensing Deal with Marc Ecko

    December 8, 2008
    Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launched a clothing line with six T-shirt designs and a…


  • Marketing News

    December 2, 2008
    Parlux Signs Licensing Deal with Marc Ecko Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launche…


  • Strahan and Utley Go to Bat for Unilever's Vaseline Men

    November 17, 2008
    Former football pro Michael Strahan and baseball All-Star Chase Utley are the pitch men for Unilever’s new Vaseline Men line of body, face and hand lotions. Designed specifically for men, the line has a non-greasy formula that absorbs within 15…


  • Rocca Skin Care Debuts

    November 17, 2008
    Rocca skin care—a new line from the co-founder of DuWop Cosmetics—made its debut at specialty retailer Apothia at Fred Segal in Los Angeles. Created by Laura DeLuisa-LaRocca, the foundation of the collection is Cellular Gold Complex, made…


  • J&J Reformulates Listerine Agent Cool Blue

    November 17, 2008
    Johnson & Johnson Healthcare Products has reformulated Listerine Agent Cool Blue, its pre-brush mouthrinse that helps children brush better for a cleaner, brighter smile. The unique, alcohol-free formulation temporarily tints kids teeth blue so…


  • Whitney Port Signs on with Skintimate

    November 17, 2008
    Skintimate has joined forces with Whitney Port, a TV personality and up-and-coming Los Angeles fashion designer, to launch a microsite that serves as a resource for everyday beauty and shaving advice. At www.skintimatetips.com, first-time shavers can…


  • All About Lipstick and Brickfish

    November 17, 2008
    YSL Beauté and Brickfish are searching for consumer-designed, gallery-worthy YSL Rouge Volupté lipstick-inspired pieces of art. An expert panel from YSL Beauté will select their favorite, and the winner will receive a trip to New…


  • Tom's of Maine Challenges Consumers to Join Natural Challenge

    November 17, 2008
    Last month, Tom’s of Maine asked consumers to join in the Natural Challenge, a national program created for people who want to support their health and wellness with natural oral and body care products but have hesitated to try them because the…


  • The Body Shop Protects Animals

    November 17, 2008
    The Body Shop in the U.S. and Canada recently partnered with The World Society for the Protection of Animals (WSPA) to improve the lives of animals worldwide via the Make Yourself Beautiful campaign. The Body Shop asked the public to sign a petition…


  • Chemistry Majors Design Fragrance

    November 17, 2008
    GiGi Stone—a company founded by best friends and fellow chemistry majors at North Carolina A&T State University—unveiled its first fine fragrance, Ivy & Pearls eau de parfum, at the Alpha Kappa Alpha Sorority National Convention i…