Marketing News

  • Taylor Swift is the Face of Covergirl Natureluxe

    Taylor Swift is the Face of Covergirl Natureluxe

    January 7, 2011
    Taylor Swift is the Face of Covergirl Natureluxe


  • Clinique Unveils New Retail Concept at NYC Lord  Taylor

    Clinique Unveils New Retail Concept at NYC Lord Taylor

    November 23, 2010
    Clinique Unveils New Retail Concept at NYC Lord & Taylor


  • Vaseline Celebrates 140th Anniversary with New Look

    Vaseline Celebrates 140th Anniversary with New Look

    November 4, 2010
    Vaseline Celebrates 140th Anniversary with New Look


  • Avon Picks Jacqueline Bisset For Anew Platinum Line

    Avon Picks Jacqueline Bisset For Anew Platinum Line

    October 1, 2010
    Avon Picks Jacqueline Bisset For Anew Platinum Line


  • Ralph Lauren Taps OneRepublic for Big Pony Digital Campaign

    Ralph Lauren Taps OneRepublic for Big Pony Digital Campaign

    September 8, 2010
    Ralph Lauren Taps OneRepublic for Big Pony Digital Campaign


  • Marketing News

    Marketing News

    August 3, 2010
    Safety 1st Brand Enters Personal Care Category Naturals by Safety 1st bubble bath is new to the personal care section at Babies “R” Us retailers. Dorel Juvenile Group USA…


  • Marketing News

    Marketing News

    July 9, 2010
    Annick Goutal Fragrances To be Marketed by BPI USA­­ Beaute Prestige International USA has entered into an exclusive, multi-year agreement for the marketing and distribution of Annick Goutal fragrances within the U.S. Founded in 1980 b…


  • Marketing News

    Marketing News

    June 2, 2010
    Crystal Deodorant Goes Back To School Call it Deodorant 101. Burlingame, CA-based Crystal, creators of Crystal Body deodorant and Crystal Essence, went back to school—specifically the Massachusetts Institute of Technology (MIT)—for…


  • Marketing News

    Marketing News

    April 29, 2010
    Pantene plans to unveil its new ‘star’ in a live ad scheduled to air May 25. Pantene Reality Hair Star Ad Goes Live May 25 As part of the Pantene relaunch, Procter &a…


  • Marketing News

    Marketing News

    March 31, 2010
    Payless Steps into Beauty Business Payless Shoe Source—the company best known for selling a range of trendy shoes, handbags and accessories at affordable prices—is stepping into the beauty category this September through an…


  • Marketing News

    Marketing News

    March 9, 2010
    Super Bowl MVP Joins Forceswith Dove in Marketing Campaign “Who Dat” in the shower with Dove? Super Bowl XLIV MVP Drew Brees. The New Orleans Saints quarterback appeared in new digital campaign for Dove Men+Care, which Unilever rolle…


  • Marketing News

    Marketing News

    January 4, 2010
    Garnier Nutritioniste Signs Bridget Moynahan Garnier Nutritioniste has tapped Bridget Moynahan as its latest spokesmodel. The model-turned-actress will appear in print and TV campaigns for the brand’s top-selling Ultra-Lift skin…


  • Marketing News

    Marketing News

    November 30, 2009
    Mission Skincare Creates New POP for CVS Stores Mission Skincare is rolling out “Active Lifestyle Skincare Destinations” in the beauty aisle of more than 5000 CVS/pharmacy locations. Stocked with lip, face, body and sun care products…


  • Marketing News

    November 9, 2009
    From Fingertips to Laptops:OPI Inks Deal with Dell Techno-savvy stylistas will be able to personalize their Dell laptops through a partnership with nail lacquer expert OPI. Beginning this month in the U.S., Dell will offer 20 OPI classic c…


  • Marketing News

    Marketing News

    October 5, 2009
    P&G Sponsors Olympic Teams In Vancouver and London Procter & Gamble and the U.S. Olympic Committee (USOC) have inked a sponsorship alliance in which P&G will become an official sponsor of the U.S. Olympic Teams for the Vancouve…