Marketing News

  • Mr. Clean Is Eligible for an AARP Card

    November 17, 2008
    Even at 50, Mr. Clean is looking as good as ever. The legendary bald-headed icon has held a place in America’s hearts, while the brand often been ahead of the curve, developing innovative products that speak to the public’s needs. From t…


  • Guerlain Opens Spa at The Waldorf

    November 17, 2008
    The Guerlain Spa has opened its doors at the Waldorf Astoria in New York City. The spa marks the first in a strategic alliance between Guerlain, the luxury hotel chain and Spa Chakra, Inc., with future Guerlain Spas planned for new build Waldorf Asto…


  • Goody's Launches Spa Line

    November 17, 2008
    Goody’s Family Clothing, a Knoxville, TN-based family apparel retailer with stores in 20 states, has launched the Magnolia Spa personal care line inspired by the storybook southern experience. With price points ranging from $3-7, Magnolia Spa p…


  • Lauder Campaigns for Breast Cancer Awareness

    November 17, 2008
    The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) embarked on what it called an unprecedented online marketing campaign in partnership with leading media companies and web destinations to connect with new and younger aud…


  • A Makeup Challeng of a Lifetime

    November 17, 2008
    In Lifetime’s new reality competition series, “Blush: The Search for the Next Great Make-Up Artist,” which premieres this month, contestants will compete for a contract as a professional artist with Max Factor, a cash prize of $100,…


  • Bleach Is Mouthwash for High-Efficiency Washing Machines

    November 17, 2008
    While offering lower consumption of water and energy use, some high efficiency (HE) washing machines develop a common problem—a foul odor that can potentially leave laundry smelling less than fresh, and HE owners less than pleased. After a few…


  • P&G’s Downy Total Care Is a Fashion-Forward Brand

    November 17, 2008
    P&G aligns fabric care with fashion with the rollout of Total Care, a line of products that go beyond cleaning to soften and maintain the color and shape of fabric. As part of the launch for new Downy Total Care fabric enhancer, P&G collabora…


  • Marketing News

    Marketing News

    November 7, 2008
    P&G’s Downy Total Care Is a Fashion-Forward Brand P&G aligns fabric care with fashion with the rollout of Total Care, a line of products that go beyond cleaning to soften and maintain the color and shape of fabric. As part of the l…


  • Look Beyond the Label

    October 7, 2008
    Seventh Generation’s new all-digital brand campaign—“Show the World What’s Inside”—will educate and inspire consumers about the importance of knowing what’s inside their household cleaning and personal care p…


  • Paraben-free Lipstick

    October 7, 2008
    Rain Cosmetics’ new Glam lipstick is a paraben-free formula that combines vitamin E, grape seed oil and mango butter for moisturization, and is available in both shimmer and matte varieties.…


  • Rite Aid Honors Three

    October 7, 2008
    Physicians Formula, Church & Dwight and Procter & Gamble (oral care and household chemical divisions) were named 2008 front-end suppliers of the year by Rite Aid at the retailer’s annual conference held on Aug. 19.…


  • Natural Cosmetics for Teens

    October 7, 2008
    Teens Turning Green—a new collection of eco body care products available exclusively at Whole Foods Market—is a collaboration between green companies and non-profit organization Teens for Safe Cosmetics. Teens Turning Green, which feature…


  • Target Targets Cosmetics in New York City

    October 7, 2008
    Target’s Bullseye Bodegas—four limited-time-only stores open in New York City Sept. 12-15—celebrated the retailer’s designer partnerships and commitment to offering amazing value through unique and differentiated merchandising…


  • Hair Care for the Masses

    October 7, 2008
    TRESemme has signed on as the hair care partner of The CW’s “Stylista.” “TRESemme successfully brought high-fashion style to the masses over four seasons as the official hair care partner on Bravo’s ‘Project Runway…


  • Do-It-Yourself Fekkai Color

    October 7, 2008
    Now you can take Frederic Fekkai home with you. The company is touting Fekkai Salon Color, a premium hair color collection that offers salon-quality results at home, marking, Fekkai’s first foray into at-home hair color. The line has 20 signatu…