Marketing News


  • Mangosteen-based Skin Care from XanGo

    XanGo, LLC says its Glimpse Intuitive Skin Care will create a new category for mangosteen topical nutrition similar to what the company’s XanGo Juice did in 2002 when it brought the benefits of mangosteen internal consumption to a global market…
    12.08.08

  • C Renewal from Sothys

    French skin care company Sothys will soon unveil C Renewal, a three-step program made especially for weak and fragile skin that has been assaulted by age and the environment, next month. The range, designed to be used at night, features a micro derma…
    12.08.08

  • Bubalina Goes Green with Natural Organics

    Bubalina is touting its Natural Organics product line, which features body washes, body scrubs, hand and body lotions and body butters in five scents. Keeping with the organic nature of this line, Bubalina has taken the extra steps to ensure that eve…
    12.08.08

  • New Detergent for the Sports Enthusiast

    The creator of Dry Cleaner’s Secret is touting a new laundry detergent for modern fabrics that expand and retract to retain sweat, making high-performance athletic garments feel dry against the skin. Most brands of this high-performance appare…
    12.08.08

  • Marketing News

    Parlux Signs Licensing Deal with Marc Ecko Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launche…
    12.02.08

  • P&Gs Downy Total Care Is a Fashion-Forward Brand

    P&G aligns fabric care with fashion with the rollout of Total Care, a line of products that go beyond cleaning to soften and maintain the color and shape of fabric. As part of the launch for new Downy Total Care fabric enhancer, P&G collabora…
    11.17.08

  • Bleach Is Mouthwash for High-Efficiency Washing Machines

    While offering lower consumption of water and energy use, some high efficiency (HE) washing machines develop a common problem—a foul odor that can potentially leave laundry smelling less than fresh, and HE owners less than pleased. After a few…
    11.17.08

  • A Makeup Challeng of a Lifetime

    In Lifetime’s new reality competition series, “Blush: The Search for the Next Great Make-Up Artist,” which premieres this month, contestants will compete for a contract as a professional artist with Max Factor, a cash prize of $100,…
    11.17.08

  • Lauder Campaigns for Breast Cancer Awareness

    The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) embarked on what it called an unprecedented online marketing campaign in partnership with leading media companies and web destinations to connect with new and younger aud…
    11.17.08

  • Goody's Launches Spa Line

    Goody’s Family Clothing, a Knoxville, TN-based family apparel retailer with stores in 20 states, has launched the Magnolia Spa personal care line inspired by the storybook southern experience. With price points ranging from $3-7, Magnolia Spa p…
    11.17.08

  • Guerlain Opens Spa at The Waldorf

    The Guerlain Spa has opened its doors at the Waldorf Astoria in New York City. The spa marks the first in a strategic alliance between Guerlain, the luxury hotel chain and Spa Chakra, Inc., with future Guerlain Spas planned for new build Waldorf Asto…
    11.17.08

  • Mr. Clean Is Eligible for an AARP Card

    Even at 50, Mr. Clean is looking as good as ever. The legendary bald-headed icon has held a place in America’s hearts, while the brand often been ahead of the curve, developing innovative products that speak to the public’s needs. From t…
    11.17.08

  • Chemistry Majors Design Fragrance

    GiGi Stone—a company founded by best friends and fellow chemistry majors at North Carolina A&T State University—unveiled its first fine fragrance, Ivy & Pearls eau de parfum, at the Alpha Kappa Alpha Sorority National Convention i…
    11.17.08

  • The Body Shop Protects Animals

    The Body Shop in the U.S. and Canada recently partnered with The World Society for the Protection of Animals (WSPA) to improve the lives of animals worldwide via the Make Yourself Beautiful campaign. The Body Shop asked the public to sign a petition…
    11.17.08

  • Tom's of Maine Challenges Consumers to Join Natural Challenge

    Last month, Tom’s of Maine asked consumers to join in the Natural Challenge, a national program created for people who want to support their health and wellness with natural oral and body care products but have hesitated to try them because the…
    11.17.08

  • All About Lipstick and Brickfish

    YSL Beauté and Brickfish are searching for consumer-designed, gallery-worthy YSL Rouge Volupté lipstick-inspired pieces of art. An expert panel from YSL Beauté will select their favorite, and the winner will receive a trip to New…
    11.17.08

  • Whitney Port Signs on with Skintimate

    Skintimate has joined forces with Whitney Port, a TV personality and up-and-coming Los Angeles fashion designer, to launch a microsite that serves as a resource for everyday beauty and shaving advice. At www.skintimatetips.com, first-time shavers can…
    11.17.08

  • J&J Reformulates Listerine Agent Cool Blue

    Johnson & Johnson Healthcare Products has reformulated Listerine Agent Cool Blue, its pre-brush mouthrinse that helps children brush better for a cleaner, brighter smile. The unique, alcohol-free formulation temporarily tints kids teeth blue so…
    11.17.08

  • Rocca Skin Care Debuts

    Rocca skin care—a new line from the co-founder of DuWop Cosmetics—made its debut at specialty retailer Apothia at Fred Segal in Los Angeles. Created by Laura DeLuisa-LaRocca, the foundation of the collection is Cellular Gold Complex, made…
    11.17.08

  • Strahan and Utley Go to Bat for Unilever's Vaseline Men

    Former football pro Michael Strahan and baseball All-Star Chase Utley are the pitch men for Unilever’s new Vaseline Men line of body, face and hand lotions. Designed specifically for men, the line has a non-greasy formula that absorbs within 15…
    11.17.08