Marketing News


  • Alima Gets Set for a U.S. Launch

    Alima Pure, formerly Alima Cosmetics, has unveiled a new brand, packaging and website to prepare for the launch of U.S. wholesale and international distribution. Having been available for four years, “now we’re ready to take our line to t…
    10.07.08

  • Jockey Promotes Cosmetics Line

    Canadian cosmetics company Mistura Beauty has signed celebrity jockey and Vogue model Chantal Sutherland as the new face for its Mistura product line. Andi Marcus, president and chief executive officer of Mistura Inc. called Ms. Sutherland a wonderfu…
    10.07.08

  • Max Factor at 100

    When Max Factor Cosmetics turns 100 years old in 2009, the brand will look more stunning than ever with Gisele Bundchen as its newest spokesperson. “Max Factor is a brand that has touched some of the most glamorous faces in the world for the la…
    10.07.08

  • A Shower Gel Fit for an Emperor

    Zirh Skin Nutrition’s Warrior Collection of shower gels is inspired by some of the greatest ancient warriors and definitive leaders in history. Named after an ancient Sumerian warrior itself, Zirh intends for the collection to appeal not only…
    10.07.08

  • L'Oral Gets Some Northern Exposure

    Take me to the fair. L’Oréal Paris brought its Color Space, a 5,000 square foot interactive beauty pavilion, to the Minnesota State Fair (Aug. 21 through Sept. 1). Upon entry into the red-carpeted pavilion, Color Space visitors were imme…
    10.07.08

  • Proteins Improve Skin

    Curaforte Brillante is a new all-in-one formula that rehydrates damaged skin, boosts firmness and elasticity, and brightens and evens skin tone. It combines hydrating properties of CuraForte with two new DermaPeptides—revitalizing Rice Protein…
    10.07.08

  • Organic Baby Care

    Lafe’s Natural Bodycare has a new line of organic baby products. Not only are the products in the line certified organic by the U.S. Department of Agriculture, earning the USDA’s prestigious green seal indicating the ingredients are 95% c…
    10.07.08

  • How M.A.C. Does a Fashion Show

    The M.A.C. Pro Team of makeup artists—fixtures backstage at more than 175 fashion shows worldwide—are using Twitter’s micro-blogging service to give real-time updates about their experiences working behind the scenes at New York, Lo…
    10.07.08

  • Coty Goes Virtual in New Fragrance Lauch

    Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virt…
    10.07.08

  • Beauty from the Islands

    Elope Island Beauty is a bath and body collection made with natural exotic ingredients originating from islands around the world. Created by Caroline Attwood, the Elope Island Beauty “Island Collection” consists of body milks and body but…
    10.07.08

  • Lucero Hypes Olay

    Mexican superstar Lucero has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay. According to P&G, Ms. Lucero’s stunning beauty, flawless skin and easy spirit make her an ideal addition to the Olay famil…
    10.07.08

  • Avon Bracelet Empowers Women

    Avon’s first-ever global fundraising product—the Women’s Empowerment Bracelet—has been a success. The company has sold 1.5 million units since its launch in March at the second annual Global Summit for a Better Tomorrow, prese…
    10.07.08

  • OPI Takes a Stand on Feet

    OPI is putting its best foot forward with a new Feet by OPI acrylic retail display featuring the three best-selling products from its daily foot care and hygiene line. Feet by OPI Callus Therapy, Double Coverage and the Callus File are all included…
    10.07.08

  • A Robot for Rover

    iRobot Corp. has added the Roomba Pet Series Vacuum Cleaning Robot to its line of sit back and relax style housecleaning products. Engineered and designed with pet owners in mind, the new iRobot Roomba 532 and 562 Pet Series Robots pick up even more…
    10.07.08

  • Do-It-Yourself Fekkai Color

    Now you can take Frederic Fekkai home with you. The company is touting Fekkai Salon Color, a premium hair color collection that offers salon-quality results at home, marking, Fekkai’s first foray into at-home hair color. The line has 20 signatu…
    10.07.08

  • Hair Care for the Masses

    TRESemme has signed on as the hair care partner of The CW’s “Stylista.” “TRESemme successfully brought high-fashion style to the masses over four seasons as the official hair care partner on Bravo’s ‘Project Runway…
    10.07.08

  • Target Targets Cosmetics in New York City

    Target’s Bullseye Bodegas—four limited-time-only stores open in New York City Sept. 12-15—celebrated the retailer’s designer partnerships and commitment to offering amazing value through unique and differentiated merchandising…
    10.07.08

  • Natural Cosmetics for Teens

    Teens Turning Green—a new collection of eco body care products available exclusively at Whole Foods Market—is a collaboration between green companies and non-profit organization Teens for Safe Cosmetics. Teens Turning Green, which feature…
    10.07.08

  • Rite Aid Honors Three

    Physicians Formula, Church & Dwight and Procter & Gamble (oral care and household chemical divisions) were named 2008 front-end suppliers of the year by Rite Aid at the retailer’s annual conference held on Aug. 19.…
    10.07.08

  • Paraben-free Lipstick

    Rain Cosmetics’ new Glam lipstick is a paraben-free formula that combines vitamin E, grape seed oil and mango butter for moisturization, and is available in both shimmer and matte varieties.…
    10.07.08