Marketing News

  • Marketing News

    Marketing News

    January 8, 2009
    Avon Taps Courteney Cox for Spotlight Fragrance Avon Products, Inc. has signed actress Courteney Cox as the exclusive spokeswoman for Spotlight, its new fresh oriental women’s fragrance, which will launch in the U.S. in April with a global…


  • Parlux Signs Licensing Deal with Marc Ecko

    December 8, 2008
    Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launched a clothing line with six T-shirt designs and a…


  • Yes To Carrots Supports Organic Initiatives

    December 8, 2008
    Yes To Carrots has created a 501(c)3 nonprofit organization founded to provide under-served communities with the resources to develop and sustain an organic food source and access to healthy nutrition. Together with partner organizations, the Yes To…


  • CTRL Targets Acne

    December 8, 2008
    Acne care has gone gender specific with CTRL, a new line of topical, non-prescription products. Billed as a carefully-adjusted proprietary formula and a unique combination of natural ingredients to attack and prevent acne at its root cause, CTRL for…


  • Drom Creates Wanted for American Brands

    December 8, 2008
    American Brands Inc. and Jesse McCartney have teamed up to market a new women’s fragrance called Wanted. Drom perfumer Pierre-Constantin Gueros created the scent, which he calls “wildly feminine and flirty.” The scent gives an allur…


  • Argan's the Secret in New Skin Care Line

    December 8, 2008
    Fruits & Passion is tackling wrinkles, fine lines and stretch marks with Argan, a line of three body care products to moisturize and firm skin. The Cream Body Wash, Body Butter and Hand Butter each contain a percentage of argan oil, an ingredient…


  • Liquid Lipstick Imparts Rich Color

    December 8, 2008
    Cosmoholic Cosmetics has a new collection of liquid lipsticks that go on like a lipgloss, but have the deep pigment of a lipstick. The line includes seven highly pigmented shades ($20)—Prudish Pink, Rock Star Red, Gold Digger, Mysterious Mocha,…


  • Actress Picks OPI Nail Enamel

    December 8, 2008
    Mariska Hargitay, 2008 Emmy nominee for her role as detective Olivia Benson on “Law & Order: Special Victims Unit,” received plenty of accolades for her sense of style on the Emmy red carpet. The actress completed her couture look wit…


  • Pink Is a Big Fan of Lip Glazes

    December 8, 2008
    Singer Pink is reportedly a huge fan of Face Atelier’s Lip Glazes, which give lips a shiny, smooth as glass finish. This non-sticky, moisturizing lip color contains silicone and is housed in a slant-tip tube that eases application. More info:…


  • Monoi de Tahiti Is the Key Ingredient for Massage Oil

    December 8, 2008
    Skin care brand Pañpuri is touting Inner Peace Honey Milk Bath & Body Massage Oil. This nourishing bath and body oil includes Monoi de Tahiti, which restores softness to create a healthy appearance for the skin; soy protein, which is abund…


  • Three Custom Color Supports Diabetes Research

    December 8, 2008
    In honor of Diabetes Awareness Month in November, Three Custom Color Specialists introduced TAI Lip Shine ($19.50), a sheer burnished copper with flecks of bronze shimmer and shine. During November and December, 20% of the proceeds of the sales of TA…


  • Sukispa Cosmeceuticals Debut

    December 8, 2008
    At ISPA last month, Suki Kramer launched Sukispa, a line of bioengineered cosmeceuticals. The line, which features a proprietary organic botanic concentrate, includes renewal bio-resurfacing facial peel, targeted bio-brightening face serum, bio-activ…


  • Nine New Scents from Black Phoenix Alchemy Lab

    December 8, 2008
    Black Phoenix Alchemy Lab has released a series of nine fragrances inspired by “The Graveyard Book,” author Neil Gaiman’s newest bestseller. Scents such as Eau de Ghoul and The Macabray are based on the characters, locations and ide…


  • Beauty 360 Debuts at CVS

    December 8, 2008
    CVS/pharmacy has launched its Beauty 360 store concept, which is designed to change the way women shop for prestige beauty. The concept, which debuted at DuPont Circle in Washington, D.C., offers an upscale shopping destination for the multi-faceted,…


  • T-shirts Feature Odor-Eliminating Fibers

    December 8, 2008
    FMJ USA Corporation, Hartsdale, NY, has introduced Breeze Bronze, a line of T-shirts, socks, towels, and other items manufactured with odor-eliminating fibers. The company contends Breeze Bronze products maintain the qualities of natural fibers while…