Marketing News

  • C Renewal from Sothys

    December 8, 2008
    French skin care company Sothys will soon unveil C Renewal, a three-step program made especially for weak and fragile skin that has been assaulted by age and the environment, next month. The range, designed to be used at night, features a micro derma…


  • Bubalina Goes Green with Natural Organics

    December 8, 2008
    Bubalina is touting its Natural Organics product line, which features body washes, body scrubs, hand and body lotions and body butters in five scents. Keeping with the organic nature of this line, Bubalina has taken the extra steps to ensure that eve…


  • New Detergent for the Sports Enthusiast

    December 8, 2008
    The creator of Dry Cleaner’s Secret is touting a new laundry detergent for modern fabrics that expand and retract to retain sweat, making high-performance athletic garments feel dry against the skin. Most brands of this high-performance appare…


  • Marketing News

    December 2, 2008
    Parlux Signs Licensing Deal with Marc Ecko Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launche…


  • P&Gs Downy Total Care Is a Fashion-Forward Brand

    November 17, 2008
    P&G aligns fabric care with fashion with the rollout of Total Care, a line of products that go beyond cleaning to soften and maintain the color and shape of fabric. As part of the launch for new Downy Total Care fabric enhancer, P&G collabora…


  • Bleach Is Mouthwash for High-Efficiency Washing Machines

    November 17, 2008
    While offering lower consumption of water and energy use, some high efficiency (HE) washing machines develop a common problem—a foul odor that can potentially leave laundry smelling less than fresh, and HE owners less than pleased. After a few…


  • A Makeup Challeng of a Lifetime

    November 17, 2008
    In Lifetime’s new reality competition series, “Blush: The Search for the Next Great Make-Up Artist,” which premieres this month, contestants will compete for a contract as a professional artist with Max Factor, a cash prize of $100,…


  • Lauder Campaigns for Breast Cancer Awareness

    November 17, 2008
    The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) embarked on what it called an unprecedented online marketing campaign in partnership with leading media companies and web destinations to connect with new and younger aud…


  • Goody's Launches Spa Line

    November 17, 2008
    Goody’s Family Clothing, a Knoxville, TN-based family apparel retailer with stores in 20 states, has launched the Magnolia Spa personal care line inspired by the storybook southern experience. With price points ranging from $3-7, Magnolia Spa p…


  • Guerlain Opens Spa at The Waldorf

    November 17, 2008
    The Guerlain Spa has opened its doors at the Waldorf Astoria in New York City. The spa marks the first in a strategic alliance between Guerlain, the luxury hotel chain and Spa Chakra, Inc., with future Guerlain Spas planned for new build Waldorf Asto…


  • Mr. Clean Is Eligible for an AARP Card

    November 17, 2008
    Even at 50, Mr. Clean is looking as good as ever. The legendary bald-headed icon has held a place in America’s hearts, while the brand often been ahead of the curve, developing innovative products that speak to the public’s needs. From t…


  • Chemistry Majors Design Fragrance

    November 17, 2008
    GiGi Stone—a company founded by best friends and fellow chemistry majors at North Carolina A&T State University—unveiled its first fine fragrance, Ivy & Pearls eau de parfum, at the Alpha Kappa Alpha Sorority National Convention i…


  • The Body Shop Protects Animals

    November 17, 2008
    The Body Shop in the U.S. and Canada recently partnered with The World Society for the Protection of Animals (WSPA) to improve the lives of animals worldwide via the Make Yourself Beautiful campaign. The Body Shop asked the public to sign a petition…


  • Tom's of Maine Challenges Consumers to Join Natural Challenge

    November 17, 2008
    Last month, Tom’s of Maine asked consumers to join in the Natural Challenge, a national program created for people who want to support their health and wellness with natural oral and body care products but have hesitated to try them because the…


  • All About Lipstick and Brickfish

    November 17, 2008
    YSL Beauté and Brickfish are searching for consumer-designed, gallery-worthy YSL Rouge Volupté lipstick-inspired pieces of art. An expert panel from YSL Beauté will select their favorite, and the winner will receive a trip to New…