Marketing News

  • Do-It-Yourself Fekkai Color

    October 7, 2008
    Now you can take Frederic Fekkai home with you. The company is touting Fekkai Salon Color, a premium hair color collection that offers salon-quality results at home, marking, Fekkai’s first foray into at-home hair color. The line has 20 signatu…


  • A Robot for Rover

    October 7, 2008
    iRobot Corp. has added the Roomba Pet Series Vacuum Cleaning Robot to its line of sit back and relax style housecleaning products. Engineered and designed with pet owners in mind, the new iRobot Roomba 532 and 562 Pet Series Robots pick up even more…


  • OPI Takes a Stand on Feet

    October 7, 2008
    OPI is putting its best foot forward with a new Feet by OPI acrylic retail display featuring the three best-selling products from its daily foot care and hygiene line. Feet by OPI Callus Therapy, Double Coverage and the Callus File are all included…


  • Avon Bracelet Empowers Women

    October 7, 2008
    Avon’s first-ever global fundraising product—the Women’s Empowerment Bracelet—has been a success. The company has sold 1.5 million units since its launch in March at the second annual Global Summit for a Better Tomorrow, prese…


  • Lucero Hypes Olay

    October 7, 2008
    Mexican superstar Lucero has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay. According to P&G, Ms. Lucero’s stunning beauty, flawless skin and easy spirit make her an ideal addition to the Olay famil…


  • Beauty from the Islands

    October 7, 2008
    Elope Island Beauty is a bath and body collection made with natural exotic ingredients originating from islands around the world. Created by Caroline Attwood, the Elope Island Beauty “Island Collection” consists of body milks and body but…


  • Coty Goes Virtual in New Fragrance Lauch

    October 7, 2008
    Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virt…


  • How M.A.C. Does a Fashion Show

    October 7, 2008
    The M.A.C. Pro Team of makeup artists—fixtures backstage at more than 175 fashion shows worldwide—are using Twitter’s micro-blogging service to give real-time updates about their experiences working behind the scenes at New York, Lo…


  • Organic Baby Care

    October 7, 2008
    Lafe’s Natural Bodycare has a new line of organic baby products. Not only are the products in the line certified organic by the U.S. Department of Agriculture, earning the USDA’s prestigious green seal indicating the ingredients are 95% c…


  • Proteins Improve Skin

    October 7, 2008
    Curaforte Brillante is a new all-in-one formula that rehydrates damaged skin, boosts firmness and elasticity, and brightens and evens skin tone. It combines hydrating properties of CuraForte with two new DermaPeptides—revitalizing Rice Protein…


  • L'Oral Gets Some Northern Exposure

    October 7, 2008
    Take me to the fair. L’Oréal Paris brought its Color Space, a 5,000 square foot interactive beauty pavilion, to the Minnesota State Fair (Aug. 21 through Sept. 1). Upon entry into the red-carpeted pavilion, Color Space visitors were imme…


  • A Shower Gel Fit for an Emperor

    October 7, 2008
    Zirh Skin Nutrition’s Warrior Collection of shower gels is inspired by some of the greatest ancient warriors and definitive leaders in history. Named after an ancient Sumerian warrior itself, Zirh intends for the collection to appeal not only…


  • Max Factor at 100

    October 7, 2008
    When Max Factor Cosmetics turns 100 years old in 2009, the brand will look more stunning than ever with Gisele Bundchen as its newest spokesperson. “Max Factor is a brand that has touched some of the most glamorous faces in the world for the la…


  • Jockey Promotes Cosmetics Line

    October 7, 2008
    Canadian cosmetics company Mistura Beauty has signed celebrity jockey and Vogue model Chantal Sutherland as the new face for its Mistura product line. Andi Marcus, president and chief executive officer of Mistura Inc. called Ms. Sutherland a wonderfu…


  • Alima Gets Set for a U.S. Launch

    October 7, 2008
    Alima Pure, formerly Alima Cosmetics, has unveiled a new brand, packaging and website to prepare for the launch of U.S. wholesale and international distribution. Having been available for four years, “now we’re ready to take our line to t…