Marketing News

  • Marketing News

    Marketing News

    September 3, 2009
    L’Oréal Inks Long-Term Deal with ‘Project Runway’ Lifetime Television, The Weinstein Company, L’Oréal Paris and Garnier have inked an exclusive, multi-platform promotional arrangement and sponsorship of the…


  • Marketing News

    Marketing News

    August 5, 2009
    Procter & Gamble Tests Tide Basic in 100 Stores Procter & Gamble is testing a new Tide—one that the company hopes will appeal to budget conscious consumers. Tide Basic—a powder detergent which is on shelves in 100 Wal-M…


  • Marketing News

    Marketing News

    July 8, 2009
    Mr. Bubble gets a face lift. Iconic Mr. Bubble Gets a Modern Makeover Mr. Bubble is getting his makeover. The iconic bubble bath, which is now owned by The Village Company (TVC), Cha…


  • Marketing News

    Marketing News

    June 9, 2009
    Actress Jessica Biel Inks New Deal with Revlon Jessica Biel is Revlon’s new global brand ambassador. The actress, who got her start on “7th Heaven,”joins the brand’s roster of female ambassadors which includes actresses H…


  • Marketing News

    Marketing News

    May 1, 2009
    Lotta Luv is teaming up with Marvel on a new line of cosmetics, including lipglosses. Marvel Enters Cosmetics Market Marvel Entertainment is broadening its female focus with the expansion of its l…


  • Marketing News

    Marketing News

    March 31, 2009
    Henkel Kicks Off Second Purex ‘Green’ Campaign Henkel has launched its second annual Purex Natural Elements and Purex Natural Elements Fabric Softener educational campaign, and in doing so has tapped Academy Award-winning actress Mar…


  • Marketing News

    Marketing News

    March 3, 2009
    Multifunctional Pert Plus For Men Debuts in Mass Though they may never admit, guys do care about their looks, which may explain why sales of men’s grooming products are soaring. In 2008, Mintel tracked more 500 new men’s personal car…


  • Marketing News

    February 6, 2009
    CK One Unveils New Worldwide Ad Campaign Coty Prestige has unveiled a new worldwide advertising campaign for CK One, the shared fragrance that created the unisex fragrance category back in 1994. The new “we are one” campaign offers a…


  • Marketing News

    Marketing News

    January 8, 2009
    Avon Taps Courteney Cox for Spotlight Fragrance Avon Products, Inc. has signed actress Courteney Cox as the exclusive spokeswoman for Spotlight, its new fresh oriental women’s fragrance, which will launch in the U.S. in April with a global…


  • Parlux Signs Licensing Deal with Marc Ecko

    December 8, 2008
    Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launched a clothing line with six T-shirt designs and a…


  • Yes To Carrots Supports Organic Initiatives

    December 8, 2008
    Yes To Carrots has created a 501(c)3 nonprofit organization founded to provide under-served communities with the resources to develop and sustain an organic food source and access to healthy nutrition. Together with partner organizations, the Yes To…


  • CTRL Targets Acne

    December 8, 2008
    Acne care has gone gender specific with CTRL, a new line of topical, non-prescription products. Billed as a carefully-adjusted proprietary formula and a unique combination of natural ingredients to attack and prevent acne at its root cause, CTRL for…


  • Drom Creates Wanted for American Brands

    December 8, 2008
    American Brands Inc. and Jesse McCartney have teamed up to market a new women’s fragrance called Wanted. Drom perfumer Pierre-Constantin Gueros created the scent, which he calls “wildly feminine and flirty.” The scent gives an allur…


  • Argan's the Secret in New Skin Care Line

    December 8, 2008
    Fruits & Passion is tackling wrinkles, fine lines and stretch marks with Argan, a line of three body care products to moisturize and firm skin. The Cream Body Wash, Body Butter and Hand Butter each contain a percentage of argan oil, an ingredient…


  • Liquid Lipstick Imparts Rich Color

    December 8, 2008
    Cosmoholic Cosmetics has a new collection of liquid lipsticks that go on like a lipgloss, but have the deep pigment of a lipstick. The line includes seven highly pigmented shades ($20)—Prudish Pink, Rock Star Red, Gold Digger, Mysterious Mocha,…