Marketing News

  • Presidential Nail Color

    October 7, 2008
    With Election Day looming, is it possible that fashionable nail polish wearers can predict the winner of this year’s heated Presidential campaign? Zoya’s Nail Polish Poll has been launched to find out. Running through Oct. 31, voters who…


  • High Priced Skin Cream from La Prairie

    October 7, 2008
    Luxury skin care company La Prairie has unveiled Cellular Cream Platinum Rare, a new anti-aging cream representing “the apex of science and luxury.” A 1.7-oz supply is $1,000. Platinum, the namesake ingredient and one of world’s mos…


  • A New Scent from Kate Moss

    October 7, 2008
    Velvet Hour, supermodel Kate Moss’ newest scent, is being billed as a mysterious, intriguing and rich woody floral. Created by Emilie Copperman of Symrise, the scent features top notes of blue pepper and freesia and cashmere incense, heart note…


  • Sara Lee Launches Endust Free

    October 7, 2008
    New Endust Free dusting and cleaning spray is the first fragrance-free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air to help prevent allergic reactions. “We know consumers are concerned a…


  • Dove's Definition of Beauty

    October 7, 2008
    Dove has partnered with “The Women” to inspire and educate them about a wider definition of beauty. In addition, the Unilever brand partnered with director Diane English to create “The Women Behind ‘The Women,’” a…


  • Glowelle Makes Its Debut

    October 7, 2008
    Food and beverage giant Nestlé has popped the cork on its new dietary supplement that protects and hydrates the inner and outer layers of the skin. Formulated with a proprietary blend of antioxidant vitamins, phyto-nutrients, botanicals and f…


  • L'Oral Raises Cancer Awareness

    October 7, 2008
    Showcasing its long-running commitment to women’s women’s health and the fight against ovarian cancer, L’Oréal Paris is initiating several programs to raise awareness, educate women about the disease and its symptoms, and sup…


  • Casta Is the Face of Notorious

    October 7, 2008
    Ralph Lauren Fragrances has picked French model and actress Laetitia Casta as the face of Notorious, its newest women’s fragrance, which hits U.S. shelves this month. “Laetitia’s glamour, daring and powerful femininity make her the…


  • Its No Joke! DeGeneres Is the Newest Face of CoverGirl

    October 7, 2008
    Ellen DeGeneres has become the newest CoverGirl. The actress, comedienne and Emmy award-winning talk show host will make her debut in advertisements slated to run in January. “Ellen is the quintessential CoverGirl. She is smart, confident, n…


  • Marketing News

    Marketing News

    October 1, 2008
    It’s No Joke! DeGeneres Is the Newest Face of CoverGirl Ellen DeGeneres has become the newest CoverGirl. The actress, comedienne and Emmy award-winning talk show host will make her debut in…


  • Luster Products Hits the Road

    September 11, 2008
    On Aug. 9, Luster Products, Inc. hit the road on the Beauty & Innovation Tour, a six-city tour during which the company’s design team will provide complimentary hair consultations to consumers. Luster will also provide mini-beauty/style mak…


  • A New Scent from Specialty Store Retailer

    September 11, 2008
    Retailer Maurices, part of Dressbarn, Inc., has introduced its first perfume. Sass-itude features luscious green apple and tropical fruits paired with raspberry and warm vanilla. According to Lisa Rhodes, executive vice president and chief merchandis…


  • Obagi's Serums Help Skin Absorb Vitamin C

    September 11, 2008
    Obagi Medical Products, Inc. announced the results of an in vitro study of its Obagi Professional-C and Obagi-C Rx Serums at the American Academy of Dermatology’s Summer Academy Meeting in Chicago in July. The data showed that Obagi-C Rx Serum…


  • Sally Beauty Gets into Mineral Makeup

    September 11, 2008
    To launch its exclusive French-inspired mineral makeup line Femme Couture, Sally Beauty held an online contest Aug 13-26 with a trip for two to Las Vegas as the grand prize. Ten winners were offered a choice of a day of pampering at a spa, half-carat…


  • J&J Expands Rembrandt Line

    September 11, 2008
    Johnson & Johnson Healthcare has unveiled new formulation of its Rembrandt Intense Stain and Canker Sore toothpastes. These premium whitening toothpastes are enhanced with a unique blend of high-performance micro-polishing particles and fluoride…