Marketing News

  • Goody's Launches Spa Line

    November 17, 2008
    Goody’s Family Clothing, a Knoxville, TN-based family apparel retailer with stores in 20 states, has launched the Magnolia Spa personal care line inspired by the storybook southern experience. With price points ranging from $3-7, Magnolia Spa p…


  • Guerlain Opens Spa at The Waldorf

    November 17, 2008
    The Guerlain Spa has opened its doors at the Waldorf Astoria in New York City. The spa marks the first in a strategic alliance between Guerlain, the luxury hotel chain and Spa Chakra, Inc., with future Guerlain Spas planned for new build Waldorf Asto…


  • Mr. Clean Is Eligible for an AARP Card

    November 17, 2008
    Even at 50, Mr. Clean is looking as good as ever. The legendary bald-headed icon has held a place in America’s hearts, while the brand often been ahead of the curve, developing innovative products that speak to the public’s needs. From t…


  • Chemistry Majors Design Fragrance

    November 17, 2008
    GiGi Stone—a company founded by best friends and fellow chemistry majors at North Carolina A&T State University—unveiled its first fine fragrance, Ivy & Pearls eau de parfum, at the Alpha Kappa Alpha Sorority National Convention i…


  • The Body Shop Protects Animals

    November 17, 2008
    The Body Shop in the U.S. and Canada recently partnered with The World Society for the Protection of Animals (WSPA) to improve the lives of animals worldwide via the Make Yourself Beautiful campaign. The Body Shop asked the public to sign a petition…


  • Tom's of Maine Challenges Consumers to Join Natural Challenge

    November 17, 2008
    Last month, Tom’s of Maine asked consumers to join in the Natural Challenge, a national program created for people who want to support their health and wellness with natural oral and body care products but have hesitated to try them because the…


  • All About Lipstick and Brickfish

    November 17, 2008
    YSL Beauté and Brickfish are searching for consumer-designed, gallery-worthy YSL Rouge Volupté lipstick-inspired pieces of art. An expert panel from YSL Beauté will select their favorite, and the winner will receive a trip to New…


  • Whitney Port Signs on with Skintimate

    November 17, 2008
    Skintimate has joined forces with Whitney Port, a TV personality and up-and-coming Los Angeles fashion designer, to launch a microsite that serves as a resource for everyday beauty and shaving advice. At www.skintimatetips.com, first-time shavers can…


  • J&J Reformulates Listerine Agent Cool Blue

    November 17, 2008
    Johnson & Johnson Healthcare Products has reformulated Listerine Agent Cool Blue, its pre-brush mouthrinse that helps children brush better for a cleaner, brighter smile. The unique, alcohol-free formulation temporarily tints kids teeth blue so…


  • Rocca Skin Care Debuts

    November 17, 2008
    Rocca skin care—a new line from the co-founder of DuWop Cosmetics—made its debut at specialty retailer Apothia at Fred Segal in Los Angeles. Created by Laura DeLuisa-LaRocca, the foundation of the collection is Cellular Gold Complex, made…


  • Strahan and Utley Go to Bat for Unilever's Vaseline Men

    November 17, 2008
    Former football pro Michael Strahan and baseball All-Star Chase Utley are the pitch men for Unilever’s new Vaseline Men line of body, face and hand lotions. Designed specifically for men, the line has a non-greasy formula that absorbs within 15…


  • Marketing News

    Marketing News

    November 7, 2008
    P&G’s Downy Total Care Is a Fashion-Forward Brand P&G aligns fabric care with fashion with the rollout of Total Care, a line of products that go beyond cleaning to soften and maintain the color and shape of fabric. As part of the l…


  • It’s No Joke! DeGeneres Is the Newest Face of CoverGirl

    October 7, 2008
    Ellen DeGeneres has become the newest CoverGirl. The actress, comedienne and Emmy award-winning talk show host will make her debut in advertisements slated to run in January. “Ellen is the quintessential CoverGirl. She is smart, confident, n…


  • Casta Is the Face of Notorious

    October 7, 2008
    Ralph Lauren Fragrances has picked French model and actress Laetitia Casta as the face of Notorious, its newest women’s fragrance, which hits U.S. shelves this month. “Laetitia’s glamour, daring and powerful femininity make her the…


  • L'Oréal Raises Cancer Awareness

    October 7, 2008
    Showcasing its long-running commitment to women’s women’s health and the fight against ovarian cancer, L’Oréal Paris is initiating several programs to raise awareness, educate women about the disease and its symptoms, and sup…