Marketing News

  • P&G Expands Swiffer into Wood Care

    September 11, 2008
    Swiffer is taking on the wood care category with the launch of a new line of products endorsed by the National Wood Flooring Association. In addition, P&G says Swiffer is first in the category to be available in scents beyond traditional citrus.…


  • New Dishwashing Scents from Method

    September 11, 2008
    Pink Grapefruit and Go Naked are the scent variants available in new Smarty Dish, Method’s new non-toxic dishwasher detergent. Sold in pre-measured doses formulated with naturally derived, biodegradable ingredients and without phosphates or ble…


  • Butter London Turns the Tables on Toluene

    September 11, 2008
    Bye-bye “bad” polish. Butter London, recently partnered with website www.BrandHabit on the Turn in Your Toxins campaign. During the campaign customers were able to “turn in their toxins”—aka standard nail polishes—…


  • Coty Launches New Scent

    September 11, 2008
    Coty Inc. has unveiled La Voce by Renee Fleming, a new limited edition prestige scent honoring Metropolitan Opera star soprano, Renee Fleming. Coty will donate proceeds from sale of the fragrance to the Metropolitan Opera. The fragrance’s debut…


  • Ta-tas Touts Boob Lube Soap

    September 11, 2008
    Ta-tas Brand Clothing is now touting Boob Lube soap in liquid and bar form designed to help women perform self breast exams. Designed by Julia Fikse, designer and founder of Ta-tas Brand Clothing, Boob Lube is a soothing herbal soap that leaves the…


  • Actor Harnett Reps New Armani Scent

    September 11, 2008
    Emporio Armani has tapped actor Josh Hartnett as the face of Emporio Armani Diamonds for Men, its new fragrance that launches this month. The hunky star of “Pearl Harbor” and “Black Hawk Down,” is the first male celebrity for…


  • Aluminum Free Deodorant from Toms of Maine

    September 11, 2008
    Tom’s of Maine has a new line of Sensitive Care aluminum-free deodorants. The patent-pending product is available in three variants: bay-lime, cucumber-grapefruit and fragrance-free. In keeping with its long history and commitment to sustainabl…


  • L'Oral Denies Tampering with Beyonce Image

    September 11, 2008
    L’Oreal says it did not lighten Beyonce’s skin tone in a Feria hair color advertisement that is set to run in the September issues of Elle, Allure and Essence magazines. In a statement, L’Oréal said it is “categorically…


  • Novel Hairstyling Concept from Dyna Tab

    September 11, 2008
    Dyna Tabs LLC’s Dyna-Doo hair styling tabs provide strong control, add incredible texture and control and color to hair. Available in eight fragrant colors that add temporary color highlights to the hair, Dyna-Doo is packaged in portable, ultr…


  • L-ascorbic Acid Is the Key in IS Skin Care Line

    September 11, 2008
    IS Clinical, an exclusive skin care brand by Innovative Skin Care, has created a new skin care line under the IS Clinical banner. New Advance+ features L-ascorbic acid technology, which offers time-released, continuous delivery to cells, providing a…


  • Healthy Hair from Joico

    September 11, 2008
    Joico’s K-Pak Waves offers a unique, reconstructive approach to texture, producing healthy, shiny, frizz-free curls and waves for every hair type. The line is formulated with Quadramine Complex, which features negatively- and positively-charged…


  • Redken Reformulates Blonding Gels

    September 11, 2008
    Redken has reformulated and relaunched its Blonding Gels line as Fashion Gels Blonde Series. The revamped product line, which provides blonde in a single process, also includes new shade that delivers a warm, balanced gold tone. “We reformul…


  • Neutrogena Promotes Sun Fresh in Miami

    September 11, 2008
    Neutrogena hosted the first Mr. & Miss Sun Fresh Miami 2008 competition during Miami’s Mercedes-Benz Fashion Week Swim July 18-21. Two local winners were granted the coveted titles of Mr. & Miss Sun Fresh Miami 2008. Celebrity fashion a…


  • Leslie Bibb Promotes Almay

    September 11, 2008
    Actress Leslie Bibb is the newest face to represent Almay. In her new role, she will promote new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and Internet placements. Ms.…


  • St. Tropez Is a Brand to Watch

    September 11, 2008
    St. Tropez has been nominated as a “Brand to Watch” in Superbrands 2008/09, which enlists independent research and expert and consumer opinion to identify the UK’s leading brands, which are published in an annual Top 500 list online…