Marketing News

  • Coty Launches New Scent

    September 11, 2008
    Coty Inc. has unveiled La Voce by Renee Fleming, a new limited edition prestige scent honoring Metropolitan Opera star soprano, Renee Fleming. Coty will donate proceeds from sale of the fragrance to the Metropolitan Opera. The fragrance’s debut…


  • Butter London Turns the Tables on Toluene

    September 11, 2008
    Bye-bye “bad” polish. Butter London, recently partnered with website www.BrandHabit on the Turn in Your Toxins campaign. During the campaign customers were able to “turn in their toxins”—aka standard nail polishes—…


  • New Dishwashing Scents from Method

    September 11, 2008
    Pink Grapefruit and Go Naked are the scent variants available in new Smarty Dish, Method’s new non-toxic dishwasher detergent. Sold in pre-measured doses formulated with naturally derived, biodegradable ingredients and without phosphates or ble…


  • P&G Expands Swiffer into Wood Care

    September 11, 2008
    Swiffer is taking on the wood care category with the launch of a new line of products endorsed by the National Wood Flooring Association. In addition, P&G says Swiffer is first in the category to be available in scents beyond traditional citrus.…


  • Revlon Taps Actress Jennifer Connelly as Spokesperson

    September 11, 2008
    Revlon, Inc. has signed Academy Award winning actress Jennifer Connelly to represent the Revlon brand. Ms. Connelly joins the brand’s current roster of celebrity spokesmodels that includes Halle Berry, Jessica Alba, Beau Garrett and Elle Macphe…


  • Marketing News

    Marketing News

    September 4, 2008
    Revlon Taps Actress Jennifer Connelly as Spokesperson Revlon, Inc. has signed Academy Award winning actress Jennifer Connelly to represent the Revlon brand. Ms. Connelly joins the brand’s current roster of celebrity spokesmodels that include…


  • A new campaign for Pert Plus will showcase the brand’s ease of use

    August 6, 2008
    A new campaign for Pert Plus will showcase the brand’s ease of use. Created by marketing agency Engauge, the Pert Plus Keep It Simple Philosophy campaign will carry the tagline “Crazy good hair, without the craziness.” Headlines suc…


  • Caribbean Solutions- biodegradable sunscreen

    August 6, 2008
    Caribbean Solutions’ biodegradable sunscreen, Caribbean Sol SolGuard SPF 25, has earned high marks from the Environmental Working Group (EWG). In EWG’s Skin Deep Cosmetics Safety Database, Caribbean Sol SolGuard SPF 25 natural sunscreen r…


  • Got a breakthrough product that needs a marketing boost?

    August 6, 2008
    Got a breakthrough product that needs a marketing boost? The deadline for the 2009 Breakthrough in Beauty search is close at hand. Last August, Breakthrough in Beauty, a business division of Product Partners, LLC, launched its Breakthrough in Beauty…


  • P&G has dispatched the Tide CleanStart Mobile Laundry truck to help those affected by the recent flooding in Iowa

    August 6, 2008
    P&G has dispatched the Tide CleanStart Mobile Laundry truck to help those affected by the recent flooding in Iowa. Tide has partnered again with relief organization America’s Second Harvest to bring the Tide CleanStart truck to Waterloo, I…


  • Sephora has added a new device in select stores

    August 6, 2008
    Sephora has added a new device in select stores that will take the guesswork out of finding a scent. The Scentsa Fragrance Finder, developed especially for Sephora stores, is the brainchild of fragrance expert Jan Moran. Utilizing touch-screen tec…


  • A pioneer in the professional hair color for men market

    August 6, 2008
    A pioneer in the professional hair color for men market, MiN New York, a division of SalonClick LLC, has added Color for use at home. Designed for 100% gray coverage, Color will not fade to orange or red and has built-in conditioner. It does not cont…


  • Nearly half of all kitchen sinks harbor high levels of potentially dangerous bacteria

    August 6, 2008
    Nearly half of all kitchen sinks harbor high levels of potentially dangerous bacteria, according to a new international study sponsored by Lysol. In fact, investigators swabbing for bacteria in the U.S. and around the world found that 46% of kitchen…


  • On July 2, Kate Hudson and longtime hairstylist David Babaii made their debut on HSN

    August 6, 2008
    On July 2, Kate Hudson and longtime hairstylist David Babaii made their debut on HSN to unveil David Babaii for WildAid, their new line of eco-conscious hair care products devoted to wildlife preservation. During the spot, Mr. Babaii shared styling s…


  • The Yankee Candle Company has donated $125,000 to the American Heart Association

    August 6, 2008
    The Yankee Candle Company has donated $125,000 to the American Heart Association following its 2008 “Light A Candle for Your Heart” campaign. The campaign, Yankee Candle’s third, included a variety of company-sponsored educational o…