Marketing News

  • Organic Baby Care

    October 7, 2008
    Lafe’s Natural Bodycare has a new line of organic baby products. Not only are the products in the line certified organic by the U.S. Department of Agriculture, earning the USDA’s prestigious green seal indicating the ingredients are 95% c…


  • How M.A.C. Does a Fashion Show

    October 7, 2008
    The M.A.C. Pro Team of makeup artists—fixtures backstage at more than 175 fashion shows worldwide—are using Twitter’s micro-blogging service to give real-time updates about their experiences working behind the scenes at New York, Lo…


  • Coty Goes Virtual in New Fragrance Lauch

    October 7, 2008
    Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virt…


  • Beauty from the Islands

    October 7, 2008
    Elope Island Beauty is a bath and body collection made with natural exotic ingredients originating from islands around the world. Created by Caroline Attwood, the Elope Island Beauty “Island Collection” consists of body milks and body but…


  • Lucero Hypes Olay

    October 7, 2008
    Mexican superstar Lucero has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay. According to P&G, Ms. Lucero’s stunning beauty, flawless skin and easy spirit make her an ideal addition to the Olay famil…


  • Avon Bracelet Empowers Women

    October 7, 2008
    Avon’s first-ever global fundraising product—the Women’s Empowerment Bracelet—has been a success. The company has sold 1.5 million units since its launch in March at the second annual Global Summit for a Better Tomorrow, prese…


  • OPI Takes a Stand on Feet

    October 7, 2008
    OPI is putting its best foot forward with a new Feet by OPI acrylic retail display featuring the three best-selling products from its daily foot care and hygiene line. Feet by OPI Callus Therapy, Double Coverage and the Callus File are all included…


  • A Robot for Rover

    October 7, 2008
    iRobot Corp. has added the Roomba Pet Series Vacuum Cleaning Robot to its line of sit back and relax style housecleaning products. Engineered and designed with pet owners in mind, the new iRobot Roomba 532 and 562 Pet Series Robots pick up even more…


  • Do-It-Yourself Fekkai Color

    October 7, 2008
    Now you can take Frederic Fekkai home with you. The company is touting Fekkai Salon Color, a premium hair color collection that offers salon-quality results at home, marking, Fekkai’s first foray into at-home hair color. The line has 20 signatu…


  • Hair Care for the Masses

    October 7, 2008
    TRESemme has signed on as the hair care partner of The CW’s “Stylista.” “TRESemme successfully brought high-fashion style to the masses over four seasons as the official hair care partner on Bravo’s ‘Project Runway…


  • Target Targets Cosmetics in New York City

    October 7, 2008
    Target’s Bullseye Bodegas—four limited-time-only stores open in New York City Sept. 12-15—celebrated the retailer’s designer partnerships and commitment to offering amazing value through unique and differentiated merchandising…


  • Natural Cosmetics for Teens

    October 7, 2008
    Teens Turning Green—a new collection of eco body care products available exclusively at Whole Foods Market—is a collaboration between green companies and non-profit organization Teens for Safe Cosmetics. Teens Turning Green, which feature…


  • Rite Aid Honors Three

    October 7, 2008
    Physicians Formula, Church & Dwight and Procter & Gamble (oral care and household chemical divisions) were named 2008 front-end suppliers of the year by Rite Aid at the retailer’s annual conference held on Aug. 19.…


  • Paraben-free Lipstick

    October 7, 2008
    Rain Cosmetics’ new Glam lipstick is a paraben-free formula that combines vitamin E, grape seed oil and mango butter for moisturization, and is available in both shimmer and matte varieties.…


  • Look Beyond the Label

    October 7, 2008
    Seventh Generation’s new all-digital brand campaign—“Show the World What’s Inside”—will educate and inspire consumers about the importance of knowing what’s inside their household cleaning and personal care p…