Marketing News

  • L'Oral Denies Tampering with Beyonce Image

    September 11, 2008
    L’Oreal says it did not lighten Beyonce’s skin tone in a Feria hair color advertisement that is set to run in the September issues of Elle, Allure and Essence magazines. In a statement, L’Oréal said it is “categorically…


  • Novel Hairstyling Concept from Dyna Tab

    September 11, 2008
    Dyna Tabs LLC’s Dyna-Doo hair styling tabs provide strong control, add incredible texture and control and color to hair. Available in eight fragrant colors that add temporary color highlights to the hair, Dyna-Doo is packaged in portable, ultr…


  • L-ascorbic Acid Is the Key in IS Skin Care Line

    September 11, 2008
    IS Clinical, an exclusive skin care brand by Innovative Skin Care, has created a new skin care line under the IS Clinical banner. New Advance+ features L-ascorbic acid technology, which offers time-released, continuous delivery to cells, providing a…


  • Healthy Hair from Joico

    September 11, 2008
    Joico’s K-Pak Waves offers a unique, reconstructive approach to texture, producing healthy, shiny, frizz-free curls and waves for every hair type. The line is formulated with Quadramine Complex, which features negatively- and positively-charged…


  • Redken Reformulates Blonding Gels

    September 11, 2008
    Redken has reformulated and relaunched its Blonding Gels line as Fashion Gels Blonde Series. The revamped product line, which provides blonde in a single process, also includes new shade that delivers a warm, balanced gold tone. “We reformul…


  • Neutrogena Promotes Sun Fresh in Miami

    September 11, 2008
    Neutrogena hosted the first Mr. & Miss Sun Fresh Miami 2008 competition during Miami’s Mercedes-Benz Fashion Week Swim July 18-21. Two local winners were granted the coveted titles of Mr. & Miss Sun Fresh Miami 2008. Celebrity fashion a…


  • Leslie Bibb Promotes Almay

    September 11, 2008
    Actress Leslie Bibb is the newest face to represent Almay. In her new role, she will promote new and existing cosmetics collections and will appear in global multi-media campaigns that include television, print, in-store and Internet placements. Ms.…


  • St. Tropez Is a Brand to Watch

    September 11, 2008
    St. Tropez has been nominated as a “Brand to Watch” in Superbrands 2008/09, which enlists independent research and expert and consumer opinion to identify the UK’s leading brands, which are published in an annual Top 500 list online…


  • Nexxus Partners with Shear Genius

    September 11, 2008
    To coincide with its sponsorship of the July 16 edition of Bravo’s hair styling reality competition “Shear Genius,” Nexxus Salon Hair Care held the Nexxus Hairdo How To contest, in which a viewer with the best four-step hairdo would…


  • Mr. Clean Hosts Big Yard Sale

    September 11, 2008
    A sale of epic proportions needs a big time cleaner, and Mr. Clean came to the rescue. The P&G brand served as the official cleaner of the World’s Longest Yard Sale, the 21st annual event that stretches 630 miles from Ohio to Alabama. On…


  • Anti-Aging Facial from Murad

    September 11, 2008
    Users can vaccinate their skin against aging with Murad’s new anti-aging facial, IP5 Illuminating Peel. Designed to stimulate natural immune responses against age related degradation, IP5 Illuminating Peel combines the Immuno-Skin Complex, feat…


  • Shirley as Coco

    September 11, 2008
    She’s played some memorable and award-winning roles, including Aurora Greenway in “Terms of Endearment.” Now actress Shirley MacLaine is taking on the role of Coco Chanel in an eponymous three-hour Lifetime television movie. The fil…


  • J&J Expands Rembrandt Line

    September 11, 2008
    Johnson & Johnson Healthcare has unveiled new formulation of its Rembrandt Intense Stain and Canker Sore toothpastes. These premium whitening toothpastes are enhanced with a unique blend of high-performance micro-polishing particles and fluoride…


  • Sally Beauty Gets into Mineral Makeup

    September 11, 2008
    To launch its exclusive French-inspired mineral makeup line Femme Couture, Sally Beauty held an online contest Aug 13-26 with a trip for two to Las Vegas as the grand prize. Ten winners were offered a choice of a day of pampering at a spa, half-carat…


  • Obagi's Serums Help Skin Absorb Vitamin C

    September 11, 2008
    Obagi Medical Products, Inc. announced the results of an in vitro study of its Obagi Professional-C and Obagi-C Rx Serums at the American Academy of Dermatology’s Summer Academy Meeting in Chicago in July. The data showed that Obagi-C Rx Serum…