Marketing News


  • All About Lipstick and Brickfish

    YSL Beauté and Brickfish are searching for consumer-designed, gallery-worthy YSL Rouge Volupté lipstick-inspired pieces of art. An expert panel from YSL Beauté will select their favorite, and the winner will receive a trip to New…
    11.17.08

  • Whitney Port Signs on with Skintimate

    Skintimate has joined forces with Whitney Port, a TV personality and up-and-coming Los Angeles fashion designer, to launch a microsite that serves as a resource for everyday beauty and shaving advice. At www.skintimatetips.com, first-time shavers can…
    11.17.08

  • J&J Reformulates Listerine Agent Cool Blue

    Johnson & Johnson Healthcare Products has reformulated Listerine Agent Cool Blue, its pre-brush mouthrinse that helps children brush better for a cleaner, brighter smile. The unique, alcohol-free formulation temporarily tints kids teeth blue so…
    11.17.08

  • Rocca Skin Care Debuts

    Rocca skin care—a new line from the co-founder of DuWop Cosmetics—made its debut at specialty retailer Apothia at Fred Segal in Los Angeles. Created by Laura DeLuisa-LaRocca, the foundation of the collection is Cellular Gold Complex, made…
    11.17.08

  • Strahan and Utley Go to Bat for Unilever's Vaseline Men

    Former football pro Michael Strahan and baseball All-Star Chase Utley are the pitch men for Unilever’s new Vaseline Men line of body, face and hand lotions. Designed specifically for men, the line has a non-greasy formula that absorbs within 15…
    11.17.08

  • Marketing News

    Marketing News

    P&G’s Downy Total Care Is a Fashion-Forward Brand P&G aligns fabric care with fashion with the rollout of Total Care, a line of products that go beyond cleaning to soften and maintain the color and shape of fabric. As part of the l…
    11.07.08

  • Its No Joke! DeGeneres Is the Newest Face of CoverGirl

    Ellen DeGeneres has become the newest CoverGirl. The actress, comedienne and Emmy award-winning talk show host will make her debut in advertisements slated to run in January. “Ellen is the quintessential CoverGirl. She is smart, confident, n…
    10.07.08

  • Casta Is the Face of Notorious

    Ralph Lauren Fragrances has picked French model and actress Laetitia Casta as the face of Notorious, its newest women’s fragrance, which hits U.S. shelves this month. “Laetitia’s glamour, daring and powerful femininity make her the…
    10.07.08

  • L'Oral Raises Cancer Awareness

    Showcasing its long-running commitment to women’s women’s health and the fight against ovarian cancer, L’Oréal Paris is initiating several programs to raise awareness, educate women about the disease and its symptoms, and sup…
    10.07.08

  • Glowelle Makes Its Debut

    Food and beverage giant Nestlé has popped the cork on its new dietary supplement that protects and hydrates the inner and outer layers of the skin. Formulated with a proprietary blend of antioxidant vitamins, phyto-nutrients, botanicals and f…
    10.07.08

  • Dove's Definition of Beauty

    Dove has partnered with “The Women” to inspire and educate them about a wider definition of beauty. In addition, the Unilever brand partnered with director Diane English to create “The Women Behind ‘The Women,’” a…
    10.07.08

  • Sara Lee Launches Endust Free

    New Endust Free dusting and cleaning spray is the first fragrance-free, hypo-allergenic dusting and cleaning product designed to reduce allergens on surfaces and in the air to help prevent allergic reactions. “We know consumers are concerned a…
    10.07.08

  • A New Scent from Kate Moss

    Velvet Hour, supermodel Kate Moss’ newest scent, is being billed as a mysterious, intriguing and rich woody floral. Created by Emilie Copperman of Symrise, the scent features top notes of blue pepper and freesia and cashmere incense, heart note…
    10.07.08

  • High Priced Skin Cream from La Prairie

    Luxury skin care company La Prairie has unveiled Cellular Cream Platinum Rare, a new anti-aging cream representing “the apex of science and luxury.” A 1.7-oz supply is $1,000. Platinum, the namesake ingredient and one of world’s mos…
    10.07.08

  • Presidential Nail Color

    With Election Day looming, is it possible that fashionable nail polish wearers can predict the winner of this year’s heated Presidential campaign? Zoya’s Nail Polish Poll has been launched to find out. Running through Oct. 31, voters who…
    10.07.08

  • Better than Laundry Detergent?

    Say goodbye to laundry detergent? Living Life Better, Littlestown, PA, has a new appliance which attaches to a standard washing machine to replace the need for detergent and hot water. The system works by injecting oxygen, peroxides and other gases i…
    10.07.08

  • Alima Gets Set for a U.S. Launch

    Alima Pure, formerly Alima Cosmetics, has unveiled a new brand, packaging and website to prepare for the launch of U.S. wholesale and international distribution. Having been available for four years, “now we’re ready to take our line to t…
    10.07.08

  • Jockey Promotes Cosmetics Line

    Canadian cosmetics company Mistura Beauty has signed celebrity jockey and Vogue model Chantal Sutherland as the new face for its Mistura product line. Andi Marcus, president and chief executive officer of Mistura Inc. called Ms. Sutherland a wonderfu…
    10.07.08

  • Max Factor at 100

    When Max Factor Cosmetics turns 100 years old in 2009, the brand will look more stunning than ever with Gisele Bundchen as its newest spokesperson. “Max Factor is a brand that has touched some of the most glamorous faces in the world for the la…
    10.07.08

  • A Shower Gel Fit for an Emperor

    Zirh Skin Nutrition’s Warrior Collection of shower gels is inspired by some of the greatest ancient warriors and definitive leaders in history. Named after an ancient Sumerian warrior itself, Zirh intends for the collection to appeal not only…
    10.07.08