Marketing News

  • Shirley as Coco

    September 11, 2008
    She’s played some memorable and award-winning roles, including Aurora Greenway in “Terms of Endearment.” Now actress Shirley MacLaine is taking on the role of Coco Chanel in an eponymous three-hour Lifetime television movie. The fil…


  • J&J Expands Rembrandt Line

    September 11, 2008
    Johnson & Johnson Healthcare has unveiled new formulation of its Rembrandt Intense Stain and Canker Sore toothpastes. These premium whitening toothpastes are enhanced with a unique blend of high-performance micro-polishing particles and fluoride…


  • Sally Beauty Gets into Mineral Makeup

    September 11, 2008
    To launch its exclusive French-inspired mineral makeup line Femme Couture, Sally Beauty held an online contest Aug 13-26 with a trip for two to Las Vegas as the grand prize. Ten winners were offered a choice of a day of pampering at a spa, half-carat…


  • Obagi's Serums Help Skin Absorb Vitamin C

    September 11, 2008
    Obagi Medical Products, Inc. announced the results of an in vitro study of its Obagi Professional-C and Obagi-C Rx Serums at the American Academy of Dermatology’s Summer Academy Meeting in Chicago in July. The data showed that Obagi-C Rx Serum…


  • A New Scent from Specialty Store Retailer

    September 11, 2008
    Retailer Maurices, part of Dressbarn, Inc., has introduced its first perfume. Sass-itude features luscious green apple and tropical fruits paired with raspberry and warm vanilla. According to Lisa Rhodes, executive vice president and chief merchandis…


  • Luster Products Hits the Road

    September 11, 2008
    On Aug. 9, Luster Products, Inc. hit the road on the Beauty & Innovation Tour, a six-city tour during which the company’s design team will provide complimentary hair consultations to consumers. Luster will also provide mini-beauty/style mak…


  • Marketing News

    Marketing News

    September 4, 2008
    Revlon Taps Actress Jennifer Connelly as Spokesperson Revlon, Inc. has signed Academy Award winning actress Jennifer Connelly to represent the Revlon brand. Ms. Connelly joins the brand’s current roster of celebrity spokesmodels that include…


  • Gillette Signs All-Star Shortstop Derek Jeter

    August 6, 2008
    For more than a decade, Derek Jeter has comfortably wielded a glove and bat for the New York Yankees. Now, he’s going to pitch—for Gillette, that is. The New York Yankees captain and All-Star shortstop is the newest Gillette Champions amb…


  • EcoSmarts new 6oz. organic insect repellent can help families

    August 6, 2008
    EcoSmart’s new 6oz. organic insect repellent can help families enjoy a DEET-free, mosquito-free summer. The non-toxic, botanical skin repellent is safe for use on children of all ages, and works as effectively as DEET and synthetic chemicals. E…


  • Brown Olive Natural Skin Care, Inc. has launched a new range

    August 6, 2008
    Brown Olive Natural Skin Care, Inc. has launched a new range of handcrafted artisan bath and body products featuring Himalayan salt, olive oil, olive butter, olive leaf extract, aloe vera and pure essential oils. According to Brigette Brown, chief ex…


  • A new product is giving the germophobes daily protection

    August 6, 2008
    A new product is giving the germophobes daily protection from microbe invasion. DuraBan forms a colorless, odorless bond to any surface, creating an antibacterial, antimicrobial barrier that lasts for months at a time, covalently-bonding to treated s…


  • Three real-life dynamos walked the red carpet with Mery

    August 6, 2008
    Three real-life “dynamos” walked the red carpet with Meryl Streep, Pierce Brosnan and Christine Baranski at the world premiere of “Mamma Mia!” in London on June 30. Janet Moland, Chris Drake and Michele Garel were the winning…


  • It may be a dry heat, but the weather in Phoenix has garnered

    August 6, 2008
    It may be a dry heat, but the weather in Phoenix has garnered the city its fifth title as No. 1 Sweatiest City in Old Spice’s annual top 100 sweatiest cities list. Phoenix burned up the charts again to take the No. 1 spot as America’s Sw…


  • For a decade, the boys of summer have taken part in Play Sun Smart

    August 6, 2008
    For a decade, the boys of summer have taken part in Play Sun Smart, which teams the American Academy of Dermatology, Major League Baseball (MLB) and the MLB Players Association in a program to educate players and fans about skin cancer. In celebrati…


  • Sophie Ellis-Bextor and Lily Cole will now appear alongside Kate Moss

    August 6, 2008
    Sophie Ellis-Bextor and Lily Cole will now appear alongside Kate Moss as faces of Rimmel. According to Coty, the women represent two visions of modern British beauty. As a singer and songwriter Ms. Ellis-Bextor is already well known for her creative…