Marketing News

  • A New Scent from Kate Moss

    October 7, 2008
    Velvet Hour, supermodel Kate Moss’ newest scent, is being billed as a mysterious, intriguing and rich woody floral. Created by Emilie Copperman of Symrise, the scent features top notes of blue pepper and freesia and cashmere incense, heart note…


  • High Priced Skin Cream from La Prairie

    October 7, 2008
    Luxury skin care company La Prairie has unveiled Cellular Cream Platinum Rare, a new anti-aging cream representing “the apex of science and luxury.” A 1.7-oz supply is $1,000. Platinum, the namesake ingredient and one of world’s mos…


  • Presidential Nail Color

    October 7, 2008
    With Election Day looming, is it possible that fashionable nail polish wearers can predict the winner of this year’s heated Presidential campaign? Zoya’s Nail Polish Poll has been launched to find out. Running through Oct. 31, voters who…


  • Better than Laundry Detergent?

    October 7, 2008
    Say goodbye to laundry detergent? Living Life Better, Littlestown, PA, has a new appliance which attaches to a standard washing machine to replace the need for detergent and hot water. The system works by injecting oxygen, peroxides and other gases i…


  • Alima Gets Set for a U.S. Launch

    October 7, 2008
    Alima Pure, formerly Alima Cosmetics, has unveiled a new brand, packaging and website to prepare for the launch of U.S. wholesale and international distribution. Having been available for four years, “now we’re ready to take our line to t…


  • Jockey Promotes Cosmetics Line

    October 7, 2008
    Canadian cosmetics company Mistura Beauty has signed celebrity jockey and Vogue model Chantal Sutherland as the new face for its Mistura product line. Andi Marcus, president and chief executive officer of Mistura Inc. called Ms. Sutherland a wonderfu…


  • Max Factor at 100

    October 7, 2008
    When Max Factor Cosmetics turns 100 years old in 2009, the brand will look more stunning than ever with Gisele Bundchen as its newest spokesperson. “Max Factor is a brand that has touched some of the most glamorous faces in the world for the la…


  • A Shower Gel Fit for an Emperor

    October 7, 2008
    Zirh Skin Nutrition’s Warrior Collection of shower gels is inspired by some of the greatest ancient warriors and definitive leaders in history. Named after an ancient Sumerian warrior itself, Zirh intends for the collection to appeal not only…


  • L'Oral Gets Some Northern Exposure

    October 7, 2008
    Take me to the fair. L’Oréal Paris brought its Color Space, a 5,000 square foot interactive beauty pavilion, to the Minnesota State Fair (Aug. 21 through Sept. 1). Upon entry into the red-carpeted pavilion, Color Space visitors were imme…


  • Proteins Improve Skin

    October 7, 2008
    Curaforte Brillante is a new all-in-one formula that rehydrates damaged skin, boosts firmness and elasticity, and brightens and evens skin tone. It combines hydrating properties of CuraForte with two new DermaPeptides—revitalizing Rice Protein…


  • Organic Baby Care

    October 7, 2008
    Lafe’s Natural Bodycare has a new line of organic baby products. Not only are the products in the line certified organic by the U.S. Department of Agriculture, earning the USDA’s prestigious green seal indicating the ingredients are 95% c…


  • How M.A.C. Does a Fashion Show

    October 7, 2008
    The M.A.C. Pro Team of makeup artists—fixtures backstage at more than 175 fashion shows worldwide—are using Twitter’s micro-blogging service to give real-time updates about their experiences working behind the scenes at New York, Lo…


  • Coty Goes Virtual in New Fragrance Lauch

    October 7, 2008
    Last month, Coty Inc. launched the Harajuku Lovers Fragrance collection with advertising using SnapNow’s capabilities to make the fragrance bottles, advertising images, fragrance counter and more instant hyperlinks between the physical and virt…


  • Beauty from the Islands

    October 7, 2008
    Elope Island Beauty is a bath and body collection made with natural exotic ingredients originating from islands around the world. Created by Caroline Attwood, the Elope Island Beauty “Island Collection” consists of body milks and body but…


  • Lucero Hypes Olay

    October 7, 2008
    Mexican superstar Lucero has become the official celebrity spokesperson for Procter & Gamble’s brand, Olay. According to P&G, Ms. Lucero’s stunning beauty, flawless skin and easy spirit make her an ideal addition to the Olay famil…