Marketing News

  • Whole Foods Expands Personal Care Offerings

    December 8, 2008
    Whole Foods Market is offering four new product lines that not only meet the company’s Premium Body Care Standard but also come from mission-driven companies. The lines include Peter Rabbit Organics Garden Fresh Baby Care products; Depth Body C…


  • Oriflame Adds New Scent to Gemstone Collection

    December 8, 2008
    Diamond Musk is the third addition to Oriflame’s Gem Collection, a series of scents inspired by gemstones. The muse for Diamond Musk was the uncut diamond. Created by perfumer Mark Buxton, this ultra feminine scent offers a soft sensuality buil…


  • P&G Taps Rosales as H&S Spokesperson

    December 8, 2008
    Antonio Rosales, voted among the top 10 Hispanic hairstylists in the U.S. by Latina magazine, is Head & Shoulder’s first stylist and spokesperson devoted to the needs of the growing U.S. Hispanic market. Mr. Rosales joins Head & Shoulde…


  • Cheek Stains Now at Bergdorf Goodman

    December 8, 2008
    Previously available only in sets, Tarte’s blissful and true love cheek stains are now available individually at Bergdorf Goodman. A dermatologist-tested, water-based push up gel won’t clog pores and the hydrating formula is good for dry…


  • SpongeTech Teams Up with Sponge Bob

    December 8, 2008
    SpongeTech Delivery Systems, Inc. has partnered with Nickelodeon and Viacom Consumer Products and will bring SpongeBob SquarePants from the television screen to bathtubs and beaches in the form of soap- and sunscreen-infused sponges for kids. The par…


  • Perricone Launches Light Renewal

    December 8, 2008
    N.V. Perricone M.D. Cosmeceuticals is offering the Light Renewal treatment, which combines Photo Therapeutics (PTL) Omnilux technology with Dr. Perricone’s Nourishing Milky Cleanser and Serum prep to ensure the skin is properly prepared and rea…


  • Mangosteen-based Skin Care from XanGo

    December 8, 2008
    XanGo, LLC says its Glimpse Intuitive Skin Care will create a new category for mangosteen topical nutrition similar to what the company’s XanGo Juice did in 2002 when it brought the benefits of mangosteen internal consumption to a global market…


  • C Renewal from Sothys

    December 8, 2008
    French skin care company Sothys will soon unveil C Renewal, a three-step program made especially for weak and fragile skin that has been assaulted by age and the environment, next month. The range, designed to be used at night, features a micro derma…


  • Bubalina Goes Green with Natural Organics

    December 8, 2008
    Bubalina is touting its Natural Organics product line, which features body washes, body scrubs, hand and body lotions and body butters in five scents. Keeping with the organic nature of this line, Bubalina has taken the extra steps to ensure that eve…


  • New Detergent for the Sports Enthusiast

    December 8, 2008
    The creator of Dry Cleaner’s Secret is touting a new laundry detergent for modern fabrics that expand and retract to retain sweat, making high-performance athletic garments feel dry against the skin. Most brands of this high-performance appare…


  • Marketing News

    December 2, 2008
    Parlux Signs Licensing Deal with Marc Ecko Parlux Fragrances, Inc. has forged a worldwide licensing agreement with Marc Ecko Enterprises to develop and market a line of prestige fragrances for men and women. In the early 1990s, Marc Ecko launche…


  • P&Gs Downy Total Care Is a Fashion-Forward Brand

    November 17, 2008
    P&G aligns fabric care with fashion with the rollout of Total Care, a line of products that go beyond cleaning to soften and maintain the color and shape of fabric. As part of the launch for new Downy Total Care fabric enhancer, P&G collabora…


  • Bleach Is Mouthwash for High-Efficiency Washing Machines

    November 17, 2008
    While offering lower consumption of water and energy use, some high efficiency (HE) washing machines develop a common problem—a foul odor that can potentially leave laundry smelling less than fresh, and HE owners less than pleased. After a few…


  • A Makeup Challeng of a Lifetime

    November 17, 2008
    In Lifetime’s new reality competition series, “Blush: The Search for the Next Great Make-Up Artist,” which premieres this month, contestants will compete for a contract as a professional artist with Max Factor, a cash prize of $100,…


  • Lauder Campaigns for Breast Cancer Awareness

    November 17, 2008
    The Estée Lauder Companies’ Breast Cancer Awareness Campaign (BCA) embarked on what it called an unprecedented online marketing campaign in partnership with leading media companies and web destinations to connect with new and younger aud…