Marketing News

  • United Industries Corporation

    June 23, 2008
    United Industries Corporation wants to raise the profile and drive sales of Spectracide, its weed and insect killer line, and to do so has commenced an integrated umbrella campaign created by DDB Worldwide. The firm will use television, radio, exper…


  • The Natori Company and Parlux Fragrances, Inc. have signed a global licensing agreement to launch a luxurious new fragrance line

    June 23, 2008
    The Natori Company and Parlux Fragrances, Inc. have signed a global licensing agreement to launch a luxurious new fragrance line. The scent will debut in September 2009 in the U.S., with an international roll-out shortly thereafter. “Josie Nat…


  • P&G continues to cross-market its leading brands

    June 23, 2008
    P&G continues to cross-market its leading brands. This summer the firm unveils Tide with Dawn StainScrubbers, a new detergent that helps remove tough stains. Scent variants include Original and Whitewater Clean. More info:www.pg.com…


  • Roadmap to Healthy Skin

    June 23, 2008
    Neutrogena has teamed up with Self magazine to educate women about the importance of skin cancer prevention and detection with the “Roadmap to Healthy Skin,” a new viral campaign discussing sun safety and skin cancer awareness. “The…


  • SoftSheen-Carsons My Style

    June 23, 2008
    SoftSheen-Carson’s My Style. My Way Tour—which gives consumers hair diagnostics and makeovers as well as style consultations and makeovers from L’Oreal HIP Hi intensity pigments—is on the road and will hit the top 13 African A…


  • Maui Babe

    June 23, 2008
    For years, vacationers had a stowaway when they left Hawaii: Maui Babe. Now the line of sun care products made by a Wailuku-based firm is available on the mainland at more than 20,000 stores including Ulta Salon & Beauty Stores, Duane Reade, Fre…


  • Shady Day Daily Sun Protection Wipes SPF 30 won accolades at the 2008 National Parenting Publications Awards

    June 23, 2008
    Shady Day Daily Sun Protection Wipes SPF 30 won accolades at the 2008 National Parenting Publications Awards (NAPPA) Parenting Resources competition. The wipes were selected as a best choice in the All Families category, encompassing both children an…


  • large numbers of bacteria on the bottom and inside of shoes

    June 23, 2008
    You might be tracking in more than mud on those shoes. A study released by Dr. Charles Gerba, a microbiologist and professor at the University of Arizona, and The Rockport Company found large numbers of bacteria on the bottom and inside of shoes.…


  • Jan Marini is holding an intervention on discolored skin

    June 23, 2008
    Jan Marini is holding an intervention on discolored skin. The firm recently unveiled Age Intervention Enlighten, a composition that brightens and encourages the uniform appearance of facial discoloration. Enlighten is formulated with a combination of…


  • Kabana Skin Care

    June 23, 2008
    Kabana Skin Care, Boulder, CO, has launched Green Screen Organic SPF 20, its first organic sunscreen. Made from eight edible-grade certified organic and natural ingredients, Green Screen features 25% non-nanoparticle zinc oxide in a non-greasy formul…


  • Hilton Hotels and Resorts has tapped LOccitane to redesign its full service spas, services and spa product offerings

    June 23, 2008
    Hilton Hotels and Resorts has tapped L’Occitane to redesign its full service spas, services and spa product offerings. Building on the success of flagship spas in Paris, Hong Kong, Taipei and São Paulo and Comendatuba, Brazil, the L&rsqu…


  • Clorox Company has launched Clorox Pro Quaternary All-Purpose Disinfectant Cleaner

    June 23, 2008
    Clorox Company has launched Clorox Pro Quaternary All-Purpose Disinfectant Cleaner, an EPA-registered disinfectant that kills germs, including Healthcare-associated and Community-associated methicillin-resistant Staphylococcus aureus, also known as H…


  • Mission Product

    June 23, 2008
    Some of the world’s most accomplished athletes— two-time NBA MVP Steve Nash, two-time Olympic gold-medal swimmer Amanda Beard, two-time Olympic gold-medal soccer player Mia Hamm and 2008 X Games Halfpipe Gold Medalist Gretchen Bleiler&mda…


  • The Body Shop, MTV Roll Out Lip Butter Fundraiser

    May 5, 2008
    R&B artist Estelle has joined The Body Shop and MTV to launch a new campaign to raise HIV and AIDS awareness to those under age 25. The rollout of the campaign is marked by the introduction of a new Limited Edition Guarana Lip Butter ($8) on sal…


  • Frownies, the anti-aging company that introduced the world to Frownies Facial Pads

    May 5, 2008
    Frownies, the anti-aging company that introduced the world to Frownies Facial Pads, recently released Facelift in a Bag ($99.95), an introductory system meant to create a skin care routine for men and women suffering from aging skin. It contains Frow…