Marketing News

  • Perfect365 Readies for NYFW

    August 23, 2016
    Users can try on makeup looks from the runways instantly on their phones.


  • The Spa Business is Going to the Dogs….

    The Spa Business is Going to the Dogs….

    August 18, 2016
    New PetSmart concept spa to stock CHI and Burt’s Bees grooming products.


  • Jamberry is donating a portion of proceeds

    August 1, 2016
    Jamberry is donating a portion of proceeds from the sale of its #GoForGold limited-edition nail wrap capsule collection to 15 female American Olympians who will be participating in the summer games, including so-called “fringe sport” athl…


  • Dove’s new campaign centers around a new inspiring film

    August 1, 2016
    For the ladies, Dove’s new campaign centers around a new inspiring film “#MyBeautyMySay” that was created to inspire all women to rise above any stereotypes or limits society places on their beauty or appearance. The movie featur…


  • Luis Casco is now the exclusive Mary Kay

    August 1, 2016
    “Project Runway” makeup artist Luis Casco is now the exclusive Mary Kay global beauty ambassador. In this new role with Mary Kay Inc., Casco will advise the cosmetics company and its independent sales force on topics including product dev…


  • Dove Men+Care Hair in a new campaign

    August 1, 2016
    Physical and environmental stressors are wreaking havoc on hair all the time; that’s the new message being touted by Dove Men+Care Hair in a new campaign for the brand’s 2-in-1 shampoos and conditioners. To educate men on the impact ph…


  • Speed Stick is hosting fan events with NASCAR

    August 1, 2016
    Colgate-owned AP/deo brand Speed Stick is hosting fan events with NASCAR driver Cole Whit this season. Whit appeared at the Crown Royal 400 at the famed Indianapolis Motor Speedway earlier this summer and is slated to appear at the Can-Am 500 at Phoe…


  • Auspect Skincare is now available in US

    August 1, 2016
    Auspect Skincare, a sister brand of Australia’s Aspect range, is now available to US consumers through its e-commerce website (www.auspectskincare.com). “We are thrilled to introduce consumers in the United States to our gentle, simple…


  • Amazon Dash added more than 50 new brands

    August 1, 2016
    Amazon’s Dash Button program has added more than 50 new brands, including Cascade and Dial Liquid Hand Soap. “This year we’ve been focused on rapidly growing the Dash Button program in every dimension. In 2015, we had 29 brands o…


  • P&G provides personal care kits to West Virginia Flood victims

    August 1, 2016
    Families, individuals and first responders in need of personal care items, cleaning products or laundry services in the wake of the recent historic flooding in West Virginia were helped out by P&G’s Tide. The brand’s mobile laundry un…


  • Sephora Virtual Artist application

    August 1, 2016
    Sephora has added new exclusive features on its Sephora Virtual Artist application, including new false lash virtual try and a new way to teach beauty with step-by-step virtual tutorials using augmented reality technology.  “Sephora Vir…


  • The Body Shop created a new “gorilla” marketing campaign

    August 1, 2016
    The Body Shop created a new “gorilla” marketing campaign on the Tinder dating app to introduce the brand’s new Bio-Bridges program. Reggie, a red-shanked douc monkey from Vietnam, is featured in the campaign; he’s looking for…


  • SC Johnson’s Glade wins at 2016 Cannes Lions Festival of Creativity

    August 1, 2016
    SC Johnson’s Glade took home four awards at the 2016 Cannes Lions Festival of Creativity. The festival celebrates the best of creativity in brand communication and is the largest gathering of advertising professionals, designers, marketers and…


  • Cicamed has signed a global partnership with Kathy Ireland

    August 1, 2016
    All-natural skin care line Cicamed has signed a global partnership with Kathy Ireland Worldwide (kiWW) to bring the brand to the US. “We are thrilled to partner with Kathy and her brilliant team at kiWW,” said Mikael Ohlen, founder of…


  • The Honest Company has joined the Organic Trade Association

    August 1, 2016
    “Our mission at Honest is to provide families with effective, safe, and responsibly made products that promote healthy lifestyles and give them an option worthy of their confidence. We’re honored to join the Organic Trade Association, an…