Marketing News

  • Hello Earns ADA Seal; Expands Distribution

    Hello Earns ADA Seal; Expands Distribution

    August 18, 2015
    A big week for toothpaste maker.

  • Mets

    Mets' Ace Makes His Pitch for Axe

    August 14, 2015
    Matt Harvey goes to bat for hair care line.

  • DeMarco Murray Signs with Unilever

    DeMarco Murray Signs with Unilever

    August 12, 2015
    Eagles' RB reveals his personal style.

  • Old Spice Debuts New Campaign

    Old Spice Debuts New Campaign

    August 10, 2015
    Who's No. 1? Terry Crews or Isaiah Mustafa?

  • Millennials Are the Ones to Watch

    Millennials Are the Ones to Watch

    August 6, 2015
    What makes Millennials tick? Meredith Corporation is determined to find out, following the release of its Women 2020 research study targeting this 80 million strong consumer group. Meredith's Women 2020 proprietary study is designed to help marke…

  • Zim’s product line

    August 3, 2015
    Perfecta Products, Inc. has rolled out its rebranded Zim’s product line as Zim’s Max, featuring a new logo and package design. The new packaging is a move to better position the Zim’s Max product line under a single identity that re…

  • #HowDoYouLoveWildlife

    August 3, 2015
    Dawn Dish Soap is celebrating its history of supporting wildlife with the debut of its “We All Love Wildlife” video series. It showcases the positive influence that wildlife has had on rescue volunteers from Dawn’s long standing wil…

  • Gold Standard Collection

    August 3, 2015
    Cosmedicine has rolled out the Gold Standard Collection of skin care products. The range was developed by Mark Potter, who has formulatied for a range of trusted beauty brands like Dr. Dennis Gross, Erno Laszlo, Prada Skincare and Laura Mercier.…

  • Old Spice created a online game

    August 3, 2015
    Old Spice created a new interactive online game at to support of the brand’s lineup of body washes and Re-fresh body sprays. In the game, the P&G brand offers fans a way to discover the universe inhabiting Old Spice G…

  • Almay The American Look

    August 3, 2015
    Revlon made changes to its marketing campaign for the Almay brand after a complaint was filed by ad watchdog ( The firm had been using the slogan: “Almay Simply American.” Now Almay’s website and…

  • Best Beach & Sport Sunscreens list.

    August 3, 2015
    Six of Hain Celestial Group’s Alba Botanica, Jason and Earth’s Best sunscreens have been named to the Environmental Working Group (EWG) “Best Beach & Sport Sunscreens” list. …

  • Telebrands violated the New Jersey Consumer Fraud Act

    August 3, 2015
    Telebrands, the original creator of the “As Seen On TV” logo and products like Ambervision glasses, the SliceOMatic and a few personal care products, has agreed to revise its Interactive Voice Response (IVR) merchandise ordering system an…

  • eSalon is adding a subscription service

    August 3, 2015
    eSalon is adding a subscription service. With ‘The Match-Up’ clients will receive a monthly shipment of three professional-grade hair care and styling products selected to address their specific needs. For $30 plus shipping, users will ge…

  • Digital Makeover App

    August 3, 2015
    Cosmetics brand Nudestix has forged a partnership with digital makeover app Perfect365 in which users will now be able test out a #GONUDE makeover featuring digitized Nudestix products, then buy the featured eye, lip and cheek colors from their…

  • Sensitive Cooling products

    August 3, 2015
    Nivea Men has drafted Red Sox pitcher Joe Kelly to help promote its new line of Sensitive Cooling products, including the new cooling shave gel and cooling post-shave balm. …